THE FINANCIAL TIMES BOOK OF THE MONTH 
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. 
Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

This is Marketing You Can’t Be Seen Until You Learn To See, Meltdown How to turn your hardship into happiness, How To Be F*cking Awesome, Mindset With Muscle 4 Books Collection Set

Business & Money

SETH GODIN

Marketing & Sales

Portfolio Penguin/Rethink Press Limited

Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:\nThis is Marketing You Can't Be Seen Until You Learn To See, Meltdown How to turn your hardship into happiness, How To Be F*cking Awesome, Mindset With Muscle 4 Books Collection Set:\nThis is Marketing You Can't Be Seen Until You Learn To See: 
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it.\nMeltdown: How to turn your hardship into happiness: 
Meltdown is an instruction manual to turn your hardship into happiness by measuring and managing the things that are broken in your body, brain and business. Life can get on top of you sometimes and it can feel like there is no way out.\nHow To Be F*cking Awesome: 
This book shares 11 devastatingly powerful principles you can apply immediately to start getting more of what you want and less of what you don't want. So, if you are ready to take action, sick of the usual guru bullsh*t advice, and want to finally make your life truly awesome, then pick up this book, read it from cover to cover, and do every single thing Dan says.\nMindset With Muscle: 
HOW WOULD IT FEEL TO HAVE THE BODY AND BUSINESS YOU'VE ALWAYS DREAMED OF? Mindset with Muscle takes you on a different transformation journey. Rather than hitting the gym and obsessing about success, this book brings you 'sets and reps for the brain'.

See the best price to sell, buy or rent books by the Portfolio Penguin/Rethink Press Limited publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Portfolio Penguin/Rethink Press Limited

See the best price to sell, buy or rent books by the Portfolio Penguin/Rethink Press Limited publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

This is Marketing You Can’t Be Seen Until You Learn To See, Meltdown How to turn your hardship into happiness, How To Be F*cking Awesome, Mindset With Muscle 4 Books Collection Set

This is Marketing You Can’t Be Seen Until You Learn To See, Meltdown How to turn your hardship into happiness, How To Be F*cking Awesome, Mindset With Muscle 4 Books Collection Set