"Consumer Behavior, 9/e", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Consumer Behavior: Building Marketing Strategy: With "DDB Needham" Data Disk

Business & Money

Del I. Hawkins

Marketing & Sales

McGraw

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Consumer Behavior: Building Market Strategy

Investing

McGraw-Hill/Higher Education

Consumer Behavior: Building Marketing Strategy, 12th Edition

David L. Mothersbaugh

Irwin Professional_Pub

The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding of what drives a range of consumption decisions, and equips them with the knowledge they will need in professional practice. Comprehensive examples of relevant marketing and advertising campaigns enrich the text and help reinforce the key concepts. Since e-commerce and Internet technology has become an integral part of conducting business, the authors discuss the relevance of technology as a vehicle for reaching the consumer, its role in consumer research, the development of marketing strategy, and its impact on the globalisation of consumer markets, throughout the text.

Consumer Behavior: Implications for Marketing Strategy

Management & Leadership

Richard D.Irwin

Processor arrays have established themselves as an inexpensive form of parallel computer suitable for a wide range of highly parallel applications. They achieve their performance by huge replication of simple processors known as processing elements or PE. This book investigates enhancements to the conventional bit serial PE with the aim of improving its performance in situations where the small grain parallelism of a single instruction-stream, multiple data stream (SIMD) class parallel computer architecture is inefficient.  The book describes the development of an SIMD class parallel computer based on processor arrays. Surprisingly, for many problems a large array of bit serial processing elements is a better source of processing power than a small array of complex processors, and the reconfigurable processor array described here is enhanced with floating-point, multiplication, and data cache facilities to improve the operation of such arrays. The RPA also has features that allow clusters of processing elements to operate on each data item so that hardware parallelism can be matched with data parallelism.  The implementation of the architecture as a chip design, for possible VLSI realization, is described, and an appendix contains a high level formal description of the processing element in a registertransfer language.  Andrew Rushton teaches at the University of Southampton. Reconfigurable Processor Array is included in the series Research Monographs in Parallel and Distributed Computing, copublished with Pitman Publishing.

Roger J. Best

Kenneth A. Coney

McGraw-Hill Education - Europe

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Books by Del I. Hawkins