Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization's overall integrated marketing communication approach.

Social Media Marketing: A Strategic Approach

Business & Money

Zahay, Debra

Parker, Janna

Barker, Donald I.

Barker, Melissa

Roberts, Mary

Marketing & Sales

Cengage Learning'

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.

Digital Marketing Foundations and Strategy

Labrecque, Lauren

Reavey, Brooke

Bourdieu: A critical introduction

Politics & Social Sciences

Schirato, Tony

Philosophy

Routledge

Despite her neighbors' objections, an elderly woman finds a new world of memory and fantasy as her house grows over with vines.

The Creeper (Voyages)

Children's Books

Humor

In Istanbul Exchanges, Mary Roberts offers an innovative way of understanding Orientalism by shifting the focus from Europe to Istanbul and examining the cross-cultural artistic networks that emerged in that cosmopolitan capital in the nineteenth century. European Orientalist artists began traveling to Istanbul in greater numbers in this period, just as the Ottoman elite was becoming more engaged with European art. By the 1870s, a generation of Paris-trained Ottoman artists had returned to Istanbul with ambitions to reshape the visual arts. Drawing on materials from an array of international archives, Roberts reveals that the diverse cultures and motivations that coalesced in this vibrant milieu resulted in a complex web of alliances and exchanges. With many artistic initiatives receiving patronage both from foreign diplomatic communities and from the Ottoman court, visual culture became a significant resource for articulating modern Ottoman identity. Roberts recasts the terms in which the nexus of Orientalist art and the culture of the late Ottoman Empire are understood by charting the nodes and vectors of these international artistic networks. Istanbul Exchanges is a major contribution to the transnational study of modern visual culture and global histories of art.

Istanbul Exchanges: Ottomans, Orientalists, and Nineteenth-Century Visual Culture

Arts & Photography

History & Criticism

University of California Press

Intimate Outsiders: The Harem in Ottoman and Orientalist Art and Travel Literature (Objects/Histories)

Until now, the notion of a cross-cultural dialogue has not figured in the analysis of harem paintings, largely because the Western fantasy of the harem has been seen as the archetype for Western appropriation of the Orient. In Intimate Outsiders, the art historian Mary Roberts brings to light a body of harem imagery that was created through a dynamic process of cultural exchange. Roberts focuses on images produced by nineteenth-century European artists and writers who were granted access to harems in the urban centers of Istanbul and Cairo. As invited guests, these Europeans were “intimate outsiders” within the women’s quarters of elite Ottoman households. At the same time, elite Ottoman women were offered intimate access to European culture through their contact with these foreign travelers.
Roberts draws on a range of sources, including paintings, photographs, and travelogues discovered in archives in Britain, Turkey, Egypt, and Denmark. She rethinks the influential harem works of the realist painter John Frederick Lewis, a British artist living in Cairo during the 1840s, whose works were granted an authoritative status by his British public despite the actual limits of his insider knowledge. Unlike Lewis, British women were able to visit Ottoman harems, and from the mid-nineteenth century on they did so in droves. Writing about their experiences in published travelogues, they undermined the idea that harems were the subject only of male fantasies. The elite Ottoman women who orchestrated these visits often challenged their guests’ misapprehensions about harem life, and a number of them exercised power as patrons, commissioning portraits from European artists. Their roles as art patrons defy the Western idea of the harem woman as passive odalisque.

Duke University Press Books

The Red Lamp

William Porter has just inherited Twin Hollows, an isolated lakeside estate shrouded in mystery and doom. But William and his wife aren't easily swayed by ghost stories and whispered rumors. Until a shadowy apparition beckons to them from the undying glow of a red lamp. Is a stranger with a deadly purpose trying to frighten them away? Or are they being haunted by a chilling warning from the grave? Reissue.

Literature & Fiction

Thorndike Pr

I am Mary Roberts (Padmavati). Discovering a different path at the age of 61, after a lifetime of traditional living was completely unexpected. My rather ordinary life journey became an unlikely adventure. My story began with a typical treadmill of life in our Western culture. Schooling, then career path, then marriage and children. Yet, I couldn't help but feel that something indefinable was missing. 
I began my exploration of the ancient sciences of Yoga and Ayurveda which led me to a week-long Ayurveda conference at the Sivananda Ashram Yoga Retreat in the Bahamas. I created the proposal and presented it to KP Khalsa, renowned herbalist and Ayurveda specialist and co-author of this book. Together, we wanted to find out what was possible. 
This book takes you on the year-long journey with before and after photos, actual journal entries, milestone reports and final results. I'd be honored to share my story with you. 
- Mary Roberts, Author

What's Possible?: Ayurvedic Odyssey: The Year Yoga Changed My Life (Roberts)

Religion & Spirituality

Lotus-Press

A story that highlights a typical day for parent and child, while showing the child's imaginative view of the day's activities.

Once Upon A Monday

DinRo

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Books by Roberts, Mary