PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.

Internet Marketing

Business & Money

Zahay, Debra

Roberts, Mary Lou

Marketing & Sales

Cengage Learning'

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization's overall integrated marketing communication approach.

Social Media Marketing: A Strategic Approach

Parker, Janna

Barker, Donald I.

Barker, Melissa

Roberts, Mary

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.

Digital Marketing Foundations and Strategy

Labrecque, Lauren

Reavey, Brooke

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Internet Marketing: Integrating Online and Offline Strategies

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

Bormann, Nicholas

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MindTap Marketing, 1 term (6 months) Printed Access Card for Zahay/Roberts' Internet Marketing, 4th

This access code will provide you with seamless access to your LMS Integrated MindTap Marketing resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Roberts/Zahay's Internet Marketing, 4th

Internet Marketing, Loose-Leaf Version [Loose Leaf] [Apr 14, 2017] Zahay, Debra and Roberts, Mary Lou ...

Internet Marketing, Loose-Leaf Version

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Students save money by purchasing this bundle which includes the loose-leaf version of Zahay/Roberts' Internet Marketing, 4E, and access to LMS Integrated MindTap resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content. The online product includes the MindTap e-reader as well as a wide range of study tools.

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See the best price to sell, buy, or rent books by Zahay, Debra. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Zahay, Debra

See the best price to sell, buy, or rent books by Zahay, Debra. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Internet Marketing

Social Media Marketing: A Strategic Approach

Digital Marketing Foundations and Strategy

Internet Marketing: Integrating Online and Offline Strategies

Social Media Marketing: A Strategic Approach

MindTap Marketing, 1 term (6 months) Printed Access Card for Zahay/Roberts' Internet Marketing, 4th

LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Roberts/Zahay's Internet Marketing, 4th

Internet Marketing, Loose-Leaf Version

Bundle: Internet Marketing, Loose-Leaf Version, 4th + MindTap Marketing, 1 term (6 months) Printed Access Card

Bundle: Internet Marketing, Loose-Leaf Version, 4th + LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card