Influence: The Psychology of Persuasion

Robert B. Cialdini

HarperCollins e-books

Influence

HarperCollins, Publishers

Influence, New and Expanded: The Psychology of Persuasion

Harper Business

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Reveals social behavior motives, and bridges the person and the social situation. &nbsp; A unique integrated approach to social behavior, Social Psychology, 6/e invite readers to consider the interplay of influences inside and outside the person in social situations. The authors emphasizes how social psychology is an important discipline, connecting different areas of psychology (e.g., clinical, organizational, and neuroscience) as well as other behavioral sciences (e.g., anthropology, biology, economics, medicine, and law). Organized around the two broad questions -"What purposes does this behavior serve for an individual?" and "Which factors lead an individual to use this behavior to achieve those goals?" - each chapter considers factors in the person, in the situation, and in their interaction, to form an understanding of human behavior. &nbsp; REVEL from Pearson is an immersive learning experience designed for the way today's student read, think, and learn. REVEL modernizes familiar and respected course content with dynamic media interactives and assessments, and empowers educators to increase engagement in the course, better connecting with students. The result is increased student engagement and improved learning. REVEL for Kenrick Social Psychology, 6/e will be available for Fall 2014 classes. &nbsp; Teaching and Learning Experience This program will provide a better teaching and learning experience- for you and your students. It: <ul> <li> <div style="MARGIN: 0px">Immersive Learning Experiences with REVEL: REVEL delivers immersive learning experiences designed for the way today's students read, think, and learn.</div> </li> <li> <div style="MARGIN: 0px">Explore Research: Students can explore research around the world with new Original Research Videos. Investigation questions further encourage students to analyze the material in each chapter.</div> </li> <li> <div style="MARGIN: 0px">Demonstrates Practically: Several features throughout the book help readers connect abstract ideas to real-life situations.</div> </li> <li> <div style="MARGIN: 0px">Improves Learning: Effective pedagogy features promote students' learning. For examples, Quick Quiz Self-tests in each chapter allows students to test their understanding of the material.</div> </li> <li> <div style="MARGIN: 0px">Support Instructors: Video embedded PowerPoints, MyTest, clicker questions, and an instructor's manual provide instructors with extensive materials to supplement the text.</div> </li> </ul>

Social Psychology: Goals in Interaction

Douglas Kenrick

Steven L. Neuberg

Pearson Education US

David Lundberg-Kenrick

Business & Money

Business Culture

HarperCollins B and Blackstone Publishing

Review\n"Influence should be required reading for all business majors."-- "Journal of Retailing"\n"For marketers, this book is among the most important books written in the last ten years."-- "Journal of Marketing Research"\nMP3 CD Format\nThe foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. 
In the new edition of this highly acclaimed New York Times bestseller, Robert Cialdini—the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. 
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. 
Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition 
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

The small BIG: small changes that spark big influence

The small BIG: Small Changes that Spark Big Influence

Steve J. Martin

Noah J. Goldstein

Profile

Small BIG

Profile Books, Ltd.

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Books by Robert B. Cialdini