Managing for Success: The Latest in Management Thought and Practice from Canada's Premier Business School

Ivey Richárd

Business & Money

Harper Business

The Borderless World has changed the way managers view the world and their businesses, and how they invent, marker, and compete in our new globally interlinked economy. Kenichi Ohmae's groundbreaking bestseller argues persuasively how national borders are less relevant than ever before and identifies key characteristics of top--performing nations and corporations.

The Borderless World - Management Lessons in the New Logic of the Global Marketplace - Power and Strategy in the Interlinked Economy

Ohmae, Kenichi

Economics

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Focus: the Future of Your Company Depends on It

Ries, Al

Marketing & Sales

The End of Marketing As We Know It

Sergio Zyman

Hit Refresh

Nadella, Satya

Imagine living through the breakthrough moments of Bill Gates, Steve Jobs, and the other icons of today's new economy. The kind of technological revolution that they led in Silicon Valley is now sweeping through China, but with much more dramatic implications. The dynamic entrepreneurs who are using technology to radically transform business and cultural life in China are fighting not only outdated business models and a tumultuous economy but also an unpredictable government that has a love-hate relationship with the Net, at once pushing its expansion at a feverish pace and censoring it. As Duncan Clark, cofounder of BDA, an Internet consulting company in Beijing, told author David Sheff, "This environment -- the regulations, the competition, the political uncertainties -- makes these the fastest, most courageous, nimblest-thinking people globally. To deal with this level of risk and still sleep is no small accomplishment. But they're hooked on it like some Chinese are becoming hooked on Starbucks cappuccino."
In this irresistible, groundbreaking book, Sheff takes us into the trenches of the Chinese technology revolution, introducing the major and minor players who are leading China into the twenty-first century. Players like Bo Feng, the charismatic former sushi chef who is now one of the leading venture capitalists in China. And Edward Tian, a national hero who has been described as China's Steve Jobs and Bill Gates combined, who left his own start-up on the eve of its IPO in order to lead the government's attempt to bring broadband to the entire nation, in the process leapfrogging the United States, Europe, and the rest of Asia with the longest and fastest network in the world. 
As the U.S. technological revolution wanes, business leaders will be looking to the billion-plus potential customers in China for new growth. In addition, the world's newest member of the World Trade Organization will no longer be a bystander in the global economy; it will be a fierce competitor. And when hundreds of million Chinese have access to unprecedented information and communication, China itself will be profoundly altered. Jay Chang, an analyst who covers China for Credit Suisse First Boston, sums the seismic nature of the changes: "What happens when China successfully transforms from a mainly agrarian/industrial nation into one that has significant input from the information technology industry? What happens when eighty percent of the state-owned enterprises in China are able to link economically to the global Internet on fast pipes? What happens when China's engineering talent pool is able to gain access to high-end computing resources and exchange ideas and information easily with their global peers? What happens when fifty percent of the Chinese population gets wired in ten years -- six hundred million people, the largest number of Internet users in the world?" With its compelling, character-driven story, researched over the course of three years, China Dawn will be the definitive book on the subject.

China Dawn: The Story of a Technology and Business Revolution

Biographies & Memoirs

Sheff, David

Professionals & Academics

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

The 22 Immutable Laws of Branding

Ries, Laura

Management & Leadership

Most people say they want money so they can buy a home, send children to college...and retire comfortably. 
Those are fine goals. But, as Ric Edelman points out in this book, there is -- or rather, should be -- a lot more to life. Have your goals and dreams gotten lost in your daily struggle to earn a living and provide for your family?
Join Ric on a journey to self-discover. In Discover the Wealth Within You, he shows you how to choose fun, enriching...and rewarding goals and gives you a simple straightforward plan for achieving them.
You'll discover how easy it is to create wealth, once you set the right goals. After all, as Ric reveals in this book, all you need to become wealthy is to decide what you want to do with your money. With enticing, personal goals in place, you'll motivate, excite...and sustain yourself in your quest for wealth.
After using Ric's worksheet to help you set goals properly, you'll embark on a detailed exploration of personal investing, Ric reveals his formula for creating a plan to achieve your goals, build your financial future...and finance your dreams -- all through his unique, time-tested investing strategies.
By following Ric's plans and guidelines, you can achieve a healthy, balanced and richly rewarding life. Anyone can do it, he stresses, with the tools and techniques he provides. So, join Ric and discover the wealth within you.

Discover the Wealth Within You: A Financial Plan For Creating a Rich and Fulfilling Life

Edelman, Ric

Business Culture

Larry Ellison started the high-flying tech company Oracle with $1,200 in 1977 and turned it into a billion-dollar Silicon Valley giant. If Bill Gates is the tech world's nerd king, Ellison is its Warren Beatty: racing yachts, buying jets, and romancing beautiful women. His rise to fame and fortune is a tale of entrepreneurial brilliance, ruthless tactics, and a constant stream of half-truths and outright fabrications for which the man and his company are notorious. Investigative reporter Mike Wilson, with access to Ellison himself and more than 125 of his friends, enemies, and former Oracle employees, has created an eye-opening, utterly fascinating portrayal of a Silicon Valley success story . . . filled with the stuff that dreams and cultural icons are made of.

The Difference Between God and Larry Ellison: *God Doesn't Think He's Larry Ellison

Wilson, Mike

The remarkable story behind the revolutionary miracle cure for cancer, Gleevec. Novartis chairman Dr Dan Vasella describes its development and how he and Novartis orchestrated the break–neck approval and massive production of this amazing drug.
 Pharmaceutical giant Novartis recently developed Gleevec, one of the first 'smart' drugs created to kill cancer cells without damaging healthy cells in the process. In early tests with a common form of leukemia and other types of cancer, Gleevec has been extraordinarily successful, and side effects have been astoundingly minimal. Gleevec communicates directly with cancer–causing chromosomes and interrupts the signal that causes excessive growth of certain white blood cells. Patients have seen their tumours shrink significantly, and some have disappeared altogether.
 This is the inside story of the creation of this miracle drug, and how Novartis CEO and chairman Dan Vasella rallied the company to bring Gleevec to market in mass quantities and record time.

Magic Cancer Bullet: How a Tiny Orange Pill May Rewrite Medical History

Robert Slater

Daniel Vasella

Biography & History

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