In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.

Brand Rituals: How Successful Brands Bond with Customers for Life

Business & Money

Raj, Zain

Marketing & Sales

Spy Glass Pub

It's not enough to play by the old rules of marketing anymore. They've changed - for good. In today's world, the Insight EconomyTM, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we've moved into a new future. We've got educated consumers, brilliant technological advancements, and more channels than ever before. In Marketing for Tomorrow, Not Yesterday, Zain Raj has scripted a guidebook full of wit and hard-won wisdom that shows how truly understanding your core customer and getting back to basics, is the way that you can conquer complex problems and learn to thrive in this Cambrian era of marketing. With powerful first-hand stories, this book has answers to your questions about how to cut through the noise of big data, how much you should (or shouldn't) invest in social media, and how to craft marketing and brand-building strategies that net you loyal customers and a long and happy shelf life.

Marketing for Tomorrow, Not Yesterday

Shapiro+Raj

How do you lead a faltering company from Doom to ZOOM?"In an age where trust is both scarce and essential, 'The Pyramid Puzzle' presents a synthesis of modern management principles and ancient wisdom, equipping readers with the tools to foster trust and catalyze profound transformation."--Howard Heckes - President and Chief Executive Officer at Masonite InternationalThis captivating parable offers a novel approach with real-world application. It takes you on the journey of a successful company that has lost its way. Stuck on profit-first values and mired in a culture of apathy, the company is struggling to keep up with the competition.Everything changes when they bring on a new CEO, Skip Collinsworth, who teams up with a business professor, a student Olympic athlete, and a philosophy doctoral candidate. Together, they draw on proven social science principles, ancient Indian wisdom, and modern-day management approaches, to transform the company culture and inspire employees, customers, and suppliers, to bring the struggling company back from the brink.This book is more than just an engaging page-turner. It's a treasure trove of valuable leadership and success lessons centered on building a positive workplace ethos delivered in a relatable way. It will inspire and educate aspiring entrepreneurs and seasoned business leaders alike. You'll be enthralled by the vibrant and relatable characters. You'll find yourself rooting for their success every step of the way.So, if you're looking for a book that will not only entertain you but also enrich your understanding of what it takes to build a successful business and lead with integrity, "The Pyramid Puzzle" is for you.

The Pyramid Puzzle: Igniting Transformation with the Power of Trust

Business Culture

Munn Avenue Press

How do you lead a faltering company from Doom to ZOOM? 
"In an age where trust is both scarce and essential, 'The Pyramid Puzzle' presents a synthesis of modern management principles and ancient wisdom, equipping readers with the tools to foster trust and catalyze profound transformation." 
--Howard Heckes – President and Chief Executive Officer at Masonite International 
This captivating parable offers a novel approach with real-world application. It takes you on the journey of a successful company that has lost its way. Stuck on profit-first values and mired in a culture of apathy, the company is struggling to keep up with the competition. 
Everything changes when they bring on a new CEO, Skip Collinsworth, who teams up with a business professor, a student Olympic athlete, and a philosophy doctoral candidate. Together, they draw on proven social science principles, ancient Indian wisdom, and modern-day management approaches, to transform the company culture and inspire employees, customers, and suppliers, to bring the struggling company back from the brink. 
This book is more than just an engaging page-turner. It's a treasure trove of valuable leadership and success lessons centered on building a positive workplace ethos delivered in a relatable way. It will inspire and educate aspiring entrepreneurs and seasoned business leaders alike. You'll be enthralled by the vibrant and relatable characters. You'll find yourself rooting for their success every step of the way. 
So, if you're looking for a book that will not only entertain you but also enrich your understanding of what it takes to build a successful business and lead with integrity, "The Pyramid Puzzle" is for you. 
Don't wait! Order your copy today and join Skip, Joseph, Gabby, Sam, and their team on an inspiring, instructive road trip to success.

See the best price to sell, buy, or rent books by Raj, Zain. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Raj, Zain

See the best price to sell, buy, or rent books by Raj, Zain. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Brand Rituals: How Successful Brands Bond with Customers for Life

Marketing for Tomorrow, Not Yesterday

The Pyramid Puzzle: Igniting Transformation with the Power of Trust

The Pyramid Puzzle: Igniting Transformation with the Power of Trust