<p>It's not enough to play by the old rules of marketing anymore. They've changed - for good. In today's world, the Insight EconomyTM, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we've moved into a new future. We've got educated consumers, brilliant technological advancements, and more channels than ever before. In Marketing for Tomorrow, Not Yesterday, Zain Raj has scripted a guidebook full of wit and hard-won wisdom that shows how truly understanding your core customer and getting back to basics, is the way that you can conquer complex problems and learn to thrive in this Cambrian era of marketing. With powerful first-hand stories, this book has answers to your questions about how to cut through the noise of big data, how much you should (or shouldn't) invest in social media, and how to craft marketing and brand-building strategies that net you loyal customers and a long and happy shelf life.</p>

Marketing for Tomorrow, Not Yesterday

Business & Money

Raj, Zain

Marketing & Sales

Shapiro+Raj

See the best price to sell, buy or rent books by the Shapiro+Raj publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Shapiro+Raj

See the best price to sell, buy or rent books by the Shapiro+Raj publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing for Tomorrow, Not Yesterday