<p>In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.</p>

Brand Rituals: How Successful Brands Bond with Customers for Life

Business & Money

Raj, Zain

Marketing & Sales

Spy Glass Pub

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Books by Spy Glass Pub

See the best price to sell, buy or rent books by the Spy Glass Pub publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Brand Rituals: How Successful Brands Bond with Customers for Life