<p>As I participate in brand strategy sessions, review consumer behavior data and observe hundreds of branding initiatives, I am more convinced than ever that many of the major ad agencies and brand leaders do not understand the "New" Heartland beyond a handful of shallow insights and stereotypes. There is a great opportunity for brands to build strong relationships with the biggest and most loyal consumer segment in the country: 60% of US consumers live in the New Heartland. This book will help brand builders define and connect with the New Heartland consumer and embrace the role core values such as Faith, Community and Family plays in buying behavior.</p>

How to Speak American: Building Brands in the New Heartland

Paul Jankowski

Business & Money

ABS Publishing

<p>The New Heartland Speaks includes powerful new insights on how to reach gen Z customers in the New Heartland based on the New Heartland 2020 Generational Study commissioned by New Heartland Group. Segmented by generation, this first-of-its-kind research identifies differences between Gen Z, millennials, Gen X customers in the New Heartland, as compared to their coastal counterpart, including brand perceptions, lifestyle influences, buying behaviors and culturally-relevant messaging brands should use to reach and impact this powerful segment.</p>

The New Heartland Speaks: The Marketer's Guide To Reaching America's Most Powerful Cultural Segment

New Heartland Group Publishing Company

All Against All: The Long Winter of 1933 and the Origins of the Second World War

History

Military

HarperCollins B and Blackstone Publishing

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Books by Paul Jankowski