As I participate in brand strategy sessions, review consumer behavior data and observe hundreds of branding initiatives, I am more convinced than ever that many of the major ad agencies and brand leaders do not understand the "New" Heartland beyond a handful of shallow insights and stereotypes. There is a great opportunity for brands to build strong relationships with the biggest and most loyal consumer segment in the country: 60% of US consumers live in the New Heartland. This book will help brand builders define and connect with the New Heartland consumer and embrace the role core values such as Faith, Community and Family plays in buying behavior.

How to Speak American: Building Brands in the New Heartland

Paul Jankowski

Business & Money

ABS Publishing

, facsimile of editions (from the first copy April 1950 to Vol 2 No 25 September 1951), full colour illustrations throughout, black and white illustrated free endpapers,

Dan Dare: Pilot of the Future (Dan Dare Collector's Editions)

Arts & Photography

Mike Higgs

History & Criticism

The novel How Long Is Exile? because of its length had to be divided into two books: I-The Festival of Song and Dance and II-Going Home. The novel is about the Latvian people who suffered in and around World War II, as the two major world powers-Communist Russia and Nazi Germany-converged in fierce battles on the Amber land at the Baltic Sea until it was conquered by one, then the other, and again by the first, and its two million people were as if sliced up in many parts and scattered throughout the world. Divided with each part longing for the other, the nation survived the hot and cold wars, keeping the hope of freedom and the return home alive. That hope was nurtured in ethnic communities and especially enforced at supplemental schools and festivals. As a portion of refugees spun off and assimilated in their various host countries, a large remnant remained and kept the flame of freedom alive. This was no easy and cheap task. It called for dedication, sacrifice, money, and courage. It was watched and monitored from within and without for half a century until, in 1990, the Soviet Union collapsed, the Iron Curtain and the Berlin Wall fell, and the euphoria touched every East European country. As a participant in that so-called exile state, I began writing my version of the experience after the Milwaukee festival, filtering it through the consciousness of my main character Milda Brzia-Arjs, who, coming out of mourning for her husband, Krlis Arjs, arrives at the festival, ready to turn a new leaf in her life. During the four days with like-minded people, interesting events, and common recollections of her childhood, the war and postwar experiences in a displaced persons' camp flash before her in a swirling kaleidoscope and, at the end, throws her in the direction she did not plan to go. Book I ends there. It is a meditative, reflective life-based fiction that probes deeply into Milda's psyche and also of other characters who travel the journey with her. Through Milda's thoughts and actions, we see that the lasting impact of war and how it branches out and goes on onto the third and fourth generations.

How Long Is Exile?: BOOK I: The Song and Dance Festival of Free Latvians

History

Barbins-Stahnke, Astrida

Europe

Book II-Out of the Ruins of Germany-is the protagonist's Milda's Brzi-Arjs flashback of her early teens during and immediately after World War II in war-torn Germany (1944-45). Part One: Milda's Aunt Alma, as her guardian, is the main character, with whom she at age 13, escaped out of the war-zone in Latvia. During the winter of 1945, both flee westward until they arrive in a small town in Thuringen. There, for food and shelter, Alma serves as a domestic, while Milda goes to school. In May, after the war ends, American troups set up camp in the town, and life changes for private citizens and for all Germany. Soon new borders are set and allied war zones established. Alma and Milda, finding themselves too close to the Russian zone, flee again. Refugees of many nations are settled in displaced persons' (DP) camps. Part Two: Alma and Milda find their temporary home in an all-Latvian DP in Esslingen, which quickly turns into a mini replica of Latvia's capital Riga. The cultural mainstays are put in place, and the displaced leaders assume their former posts. Alma resumes her acting career with a side job, while Milda enrolles in the gymnasium and assumes other activities. On Christmas eve, by chance, she meets the escaped POW Pteris Vanags-the same who captures her sympathy and her heart, as he did years later at the Milwaukee song and dance festival. Driving home from Milwaukee, Milda knows that her life's journey has taken a new turn, with Vanags holding the reins, but where it will lead and what she will discover is to her as dim as the distant lights of her home town of Grand Rapids. Book III, The Long Road Home concludes the trilogy of How Long is Exile?

How Long Is Exile?: Book II: Out of the Ruins of Germany

Literature & Fiction

Dramas & Plays

At the end of Book I How Long is Exile? The Song and Dance Festival of Free Latvians, widowed Milda Arajs had taken a new direction in her life. She had decided to break solidarity with her mainstream ethnic community and make good her promise to her daughter Ilga that they would make a "pilgrimage" to Soviet Latvia at Christmas time (1983) and welcome the baby Krijanis, born to American Mara and Latvian Igors, as the symbol of a new era. Also, Milda had chosen to give herself to Peteris Vanags, the one-armed veteran she encountered in the Esslingen DP camp after the war. (Story in Book II: Out of the Ruins of Germany.) They married shortly before the momentous trip, and soon thereafter Milda joined him in Washington, D.C. For a decade they lived happily, making up for lost years of forbidden longing and desire until the Soviet Union fell, and the Kingdom of Exile felt the shocks and aftershocks. Unbeknown to herself, Milda's Christmas trip behind the Iron Curtain, with all its revalations, was her first step on her Long Road Home. Also, that trip at the height of American women's liberation movement, marked her adult coming of age and becoming the ruler of her life. Released from domestic bonds, she struck out on her own and challenged her mind to higher things. When Peter, in the late 1980s, was asked to join Radio Free Europe in Munich, Milda saw her Road clearly winding its way back to Latvia. This, naturally threatened the marriage. Slowly, almost imperceptibly, the Road become bumpy, even trecherous. Afraid and out of step, Peter seemed to lag behind, while Milda hurried forward now that the iron curtain was swept away. With firm steps she returned to her homeland; she reunited with her sister Zelda and reclaimed their parents' apartment. Peter complied and came up with the money, but, as if lost, he often went off by himself, afraid of being watched and pursued until he could not walk anymore. After his death and after the guarded secrets were revealed, Milda took her last steps on The Long Road Home alone. Exile was over, but the sense of exile was imbedded in Milda's mind forever, and it was heavy. She felt the weight most poignantly as she watched fireworks grace the skies at elaborate festivals, where strangers celebrated, frolicking and singing to her unknown songs, and young people rush about in search for passages to new lands, where the grass seemed greener and fame and fortune beckened from clouds with silver linings. As a participant in that, so called Exile State, I began writing my version of the experience after the Milwaukee festival, filtering it through the consciousness of my main character Milda Berzi&#326;a-Arajs, who, coming out of mourning for her husband Karlis Arajs, arrives at the festival, ready to turn a new leaf in her life. During the four days with like-minded people, interesting events, and common recollections of her childhood, the war and post-war experiences in a displaced persons' camp flash before her in a swirling kaleidescope and, at the end, throws her in the direction she did not plan to go. Book III captures the mood after the fall of the USSR. The ethnic communities the Kingdom of Exile is shaken, and the people awake as if from a deep sleep. Milda suddenly becomes active; she makes crucial decisions and switches from an outdated romantic into a realist as she returns home, meets her estranged sister and the country she had left behind. As she tries to find her place in it, she understands that exile is a state of mind; it is a state where half the world's population lives like she uprooted by tyranny and wars. Yet she and other displaced persons go on living and finding pleasure in art, poetry, song, and in each other, though with a sad, melancholy smile.

How Long Is Exile?: BOOK III: The Long Road Home

Latvian Folktales

42 Latvian folktales were chosen for their didactic quality and re-told in dramatic, delightful manner to be enjoyed by readers of all ages and ethnic origins. In symbolic undertones the illustrations, like a guiding light, hint at the wealth of universal tried and true wisdom.

42 Latvian folktales were chosen for their didactic quality and re-told in dramatic, delightful manner to be enjoyed by readers of all ages and ethnic origins. In symbolic undertones the illustrations, like a guiding light, hint at the wealth of universal tried and true wisdom.

Science Fiction & Fantasy

Stahnke, Carma

Fantasy

The Enid Blyton Dossier

Brian Stewart

See the best price to sell, buy or rent books by the ABS Publishing publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by ABS Publishing

See the best price to sell, buy or rent books by the ABS Publishing publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

How to Speak American: Building Brands in the New Heartland

Dan Dare: Pilot of the Future (Dan Dare Collector's Editions)

How Long Is Exile?: BOOK I: The Song and Dance Festival of Free Latvians

How Long Is Exile?: Book II: Out of the Ruins of Germany

How Long Is Exile?: BOOK III: The Long Road Home

Latvian Folktales

Latvian Folktales

The Enid Blyton Dossier