<p>The New Heartland Speaks includes powerful new insights on how to reach gen Z customers in the New Heartland based on the New Heartland 2020 Generational Study commissioned by New Heartland Group. Segmented by generation, this first-of-its-kind research identifies differences between Gen Z, millennials, Gen X customers in the New Heartland, as compared to their coastal counterpart, including brand perceptions, lifestyle influences, buying behaviors and culturally-relevant messaging brands should use to reach and impact this powerful segment.</p>

The New Heartland Speaks: The Marketer's Guide To Reaching America's Most Powerful Cultural Segment

Paul Jankowski

New Heartland Group Publishing Company

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Books by New Heartland Group Publishing Company

See the best price to sell, buy or rent books by the New Heartland Group Publishing Company publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The New Heartland Speaks: The Marketer's Guide To Reaching America's Most Powerful Cultural Segment