Unique practical knowledge and tools to help the reader understand the ethical dilemmas inherent in PR

Ethics in Public Relations: A Practical Guide to the Dilemmas, Issues & Best Practice

Business & Money

Parsons, Patricia J.

Business Culture

Kogan Page Business Books

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. This updated edition of Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions and outlines the important ethical concerns in public relations and corporate communications. Written in a practical and approachable style, this book provides clear insights into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behavior. This new edition includes new material on virtue ethics, personal ethics, ethics in social media, ghost writing and deception in PR, and moral responsibilities of organizations.

Ethics in Public Relations (PR In Practice)

Kogan Page.

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. 
Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more.
Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Ethics in Public Relations: A Guide to Best Practice (PR In Practice)

While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the field of public relations (PR). Ethical questions and dilemmas are inherent to public relations, and it is essential that practitioners act ethically. Public relations professor Patricia J. Parsons explores the key ethical concerns present in the PR world today and offers practical tips and guidance in this updated third edition of Ethics in Public Relations.
The book covers practicing respect and morality, authorship, conflict of interest, PR and the corporate ethics program, moonlighting, and the impact of whistleblowing. Additionally, there is a new section on sexual harassment, new chapters on social media, ethics in relation to blogger engagement, the development of internal organization image, and extended organizational reputation, and a completely revised section on leadership in PR.

Smart Patients Don't Just Know About Health and illness -- they've got a handle on the health-care system and know how to make it work for them. In Patient Power!, two health professionals give you the low-down on who is involved, what they do and what they shouldn't do, and what happens.
Patricia and Arthur Parsons break down the health-care system into three areas: the people, the process, and the results. They introduce you to a whole cast of characters: doctors, nurses, technical people, allied health professionals, and some of the people who deliver alternative approaches to health-care. They explain what each of these characters does and the language they use. They talk about common diagnostic tests, how drugs are prescribed, high tech medical equipment, and what happens in the operating room after you go to sleep. In 'The Results, ' they give you an insider's view on issues such as medical ethics, overuse of the system, social problems that have been made into medical problems, and how to have a 'smart' death.
Entertaining, informative, and easy to read, Patient Power!will give you power over what happens to you in the health-care system.
Patient Power! is an entertaining, informative, and easy-to-read guide to the health-care system. Two health professionals explain the people, the processes, and the results of the system, giving you the power to make the system work to your benefit.

Patient Power: The Smart Patient's Guide to Health Care (Heritage)

Parsons, Arthur

Parenting & Relationships

University of Toronto Press

A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

A Manager's Guide To PR Projects: A Practical Approach (Volume in Lea's Communication Series)

Economics

Routledge

__As I watched from the darkness of the audience, I remembered the violin teacher some four or five years earlier who had told me she thought he was musically gifted_Two minutes later it was all just a memory. I looked over at my husband who had the bewildered look of a man who_s just witnessed something completely unexpected. _My God,_ he said, _he_s a dancer._ From his lips to God_s ear _ and how God must have laughed. This was no surprise to God__ _and just that quickly author PJ Parsons became a ballet mom and the journey through the landscape of the elite ballet world _ always as an outsider _ began. When she left her son all those miles from home at Canada_s National Ballet School at the age of eleven, she was unprepared for this journey that eventually taught her important lessons about preparing a child for his own path. This memoir is her story.

Another'pointe' of View: The Life and Times of a Ballet Mom

Humor & Entertainment

DREAMCATCHER PUBLISHING

A struggling writer, an enigmatic shop clerk, an old sewing machine and an inspirational journey of discovery – where every dress is more than it appears to be.\nAfter her mother’s unexpected death, struggling writer Charlotte (Charlie) Hudson moves into her family house after her older, mostly absent sister Evelyn instructs her to empty the family home of objects and memories to ready it for sale. When Charlie stumbles on a dusty old sewing machine hidden away among the clutter of detritus in the basement, she has no idea of the journey it will take her on, or of the secrets it might reveal about her mother, her family and herself. If only she will let it. With the help of an enigmatic fabric-guru named Al, Charlie discovers how little she really knows about anyone – especially herself. MORE: Charlotte “Charlie” Hudson is a thirty-something underachiever, at least according to her over-achieving sister, Evelyn. When their mother dies unexpectedly, Evelyn pressures Charlie into moving back into the old family home to clear it out and prepare it for sale. Charlie’s mom had always been supportive, in more ways than one, of Charlie’s passion for being a writer, a passion that took her through graduate school and onto a non-existent career. Evelyn graduated from law school, clearing the way for her to a career as a well-regarded litigator. So, it seemed natural for Charlie to move in and look after their mother’s affairs. When she discovers a dusty, old sewing machine and boxes filled with sewing-related items Charlie has never seen before in the basement, hidden among the detritus that makes up a life, Charlie embarks on a journey of self-discovery. Aided and abetted by Al, the fabric whisperer/sales clerk, Charlie learns not only about the fine art of sewing dresses, but also the fine art of understanding families, and way more about her mother than she ever dreamed she didn’t already know – one dress at a time. Along the way, Charlie begins to see herself and her life in unexpected ways. With an old sewing machine as her guide, Charlie takes us on an “Eat, Pray Love” kind of journey for the rest of us without ever having to leave home.\nJoin Charlie and Al on their inspirational journey of discovery where every dress is more than it appears to be.

The Year I Made 12 Dresses: the almost-but-not-quite-true-story (almost-but-not-quite-true stories)

Literature & Fiction

Literary

Moonlight Press

The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.
Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.
In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.

Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

Management & Leadership

See the best price to sell, buy, or rent books by Parsons, Patricia J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Parsons, Patricia J.

See the best price to sell, buy, or rent books by Parsons, Patricia J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Ethics in Public Relations: A Practical Guide to the Dilemmas, Issues & Best Practice

Ethics in Public Relations (PR In Practice)

Ethics in Public Relations: A Guide to Best Practice (PR In Practice)

Ethics in Public Relations: A Guide to Best Practice (PR In Practice)

Patient Power: The Smart Patient's Guide to Health Care (Heritage)

A Manager's Guide To PR Projects: A Practical Approach (Volume in Lea's Communication Series)

Another'pointe' of View: The Life and Times of a Ballet Mom

The Year I Made 12 Dresses: the almost-but-not-quite-true-story (almost-but-not-quite-true stories)

Ethics in Public Relations: A Guide to Best Practice (PR In Practice)

Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age