Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company’s ability to provide value to its customers. Thus, it cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, expectations, and goals of each and every member of the organization.True Alignment reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. Readers will learn how to:• Decipher customer expectations• Define the brand as a solution to the customer's needs • Turn the unique selling proposition into the mission • And much moreYou can replace the tires on a car, but if you don’t fix the alignment, you still won’t drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

Business & Money

Papke, Edgar

Business Culture

AMACOM

It cannot be overemphasized how important it is for leaders to ensure the company's mission is manifested in the roles, expectations, and goals of every member of the organization. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company's ability to provide value to its customers. True Alignment&nbsp;reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. You will learn how to: <ul> <li>Decipher customer expectations</li> <li>Define the brand as a solution to the customer's needs</li> <li>Turn the unique selling proposition into the mission</li> <li>And much more</li> </ul> You can replace the tires on a car, but if you don't fix the alignment, you still won't drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.

Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization. A blueprint for businesses of all types and sizes, True Alignment reveals how todecipher customer expectations, define the brand as a solution to customers' needs, turn the unique selling proposition into the mission, create a company culture where everyone is aligned to this vision and responsible for living the brand promise, and more.Whether you're a manager, a business owner, an executive, or CEO, True Alignment is an essential resource that will help you compete and succeed in today's complex and rapidly changing business environment.

True Alignment Lib/E: Linking Company Culture with Customer Needs for Extraordinary Results

Gildan Media Corporation

"When leaders fail to confront conflict, they become the 'biggest elephant' in the room." In a survey of more than 4,000 CEOs, executives, and managers, more than 90 percent admitted they were uncomfortable confronting or engaging in conflict. Yet leaders must realize that every conflict presents an opportunity to reach higher levels of performance. In The Elephant in the Boardroom, award-winning leadership psychologist Edgar Papke explores the unique and challenging relationship that leaders have with conflict, and offers the know-how needed to use conflict as the engine of innovation and creativity. As a result, you will learn how to act courageously and be better equipped to lead and win in today's complex and turbulent world. The Elephant in the Boardroom will help you: 
<li>Better understand the unique relationship leaders have with conflict. 
</li>
<li>Gain the self-knowledge required to confront conflict and attain higher levels of leadership performance. 
</li>
<li>Learn how to foster cultures of openness and higher accountability. 
</li>
<li>Identify the sources of dysfunctional conflict to create constructive change effectively. 
</li>
<li>Learn to use a proven, seven-step model for effectively managing and leveraging conflict. Are you ready to confront the "big elephant in the room," and manage the elephants living and thriving in your organization?</li>

The Elephant in the Boardroom: How Leaders Use and Manage Conflict to Reach Greater Levels of Success

Management & Leadership

Weiser

Why are some organizations more innovative than others? How can we tap into, empower, and leverage the natural innovation within our organizations that is so vital to our future success?
Now more than ever, companies and institutions of all types and sizes are determined to create more innovative organizations. In study after study, leaders say that fostering innovation and the need for transformational change are among their top priorities. But they also report struggling with how to engage their cultures to implement the changes necessary to maximize their innovative targets.
In Innovation by Design, authors Thomas Lockwood and Edgar Papke share the results of their study of some of the world's most innovative organizations, including: 
<ul>
<li>The 10 attributes leaders can use to create and develop effective cultures of innovation.</li>
<li>How to use design thinking as a powerful method to drive employee creativity and innovation.</li>
<li>How to leverage the natural influence of the collective imagination to produce the "pull effect" of creativity and risk taking.</li>
<li>How leaders can take the "Fifth Step of Design" and create their ideal culture.</li>
</ul>
Innovation by Design offers a powerful set of insights and practical solutions to the most important challenge for today's businesses--the need for relevant innovation.

Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions

Lockwood, Thomas

See the best price to sell, buy, or rent books by Papke, Edgar. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Papke, Edgar

See the best price to sell, buy, or rent books by Papke, Edgar. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

True Alignment Lib/E: Linking Company Culture with Customer Needs for Extraordinary Results

The Elephant in the Boardroom: How Leaders Use and Manage Conflict to Reach Greater Levels of Success

Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions