In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations.

CORPORATE IDENTITY

Arts & Photography

Olins, Wally

Graphic Design

Thames&Hudson

Will be dispatched from UK. Used books may not include companion materials, may have some shelf wear, may contain highlighting/notes, may not include CDs or access codes. 100% money back guarantee.

CORPORATE IDENTITY (PAPERBACK)

Draws on the author's extensive marketing experience to identify flaws in current branding practices, arguing that brands reflect much more than the companies they represent, and identifying the role played by consumer emotions in brand effectiveness. Reprint.

Wally Olins on Brand

Business & Money

Marketing & Sales

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book. 25 illustrations in black-and-white

Brand New: The Shape of Brands to Come

Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further.Above all, Olins provides a positive rejoinder to the new orthodoxies of the "No Logo" critics of branding by showing how they confuse their views about brands with their views about capitalism. As he argues, brands are no longer just about corporations, products, and services. In fact, all the significant institutions in our livesthe towns, cities, regions, or countries in which we live, our sports teams and museums, our consumer groups and charitiesare given strength, identity, a defining role, and a satisfying cohesion via branding, one of the most significant socialas well as businessdevelopments of modern times. Always wise, questioning, and iconoclastic, Wally Olins takes us to the literal heart of the matter: our crucial neglect of the way in which consumer decisions about brands are as emotional as all the other important decisions in our lives. For everyone in marketing, advertising, design, and business, and for anyone who wants to understand how the world works in the early twenty-first century, this is one of those rare books that breaks the mold. 65 illustrations.

Wally Olins The Brand Handbook /anglais

The Corporate Personality: An Inquiry into the Nature of Corporate Identity. In this volume, a leading consultant and practitioner in the field of corporate design teaches a basic understanding of what it takes to research, design, and implement a corporate identity program.

The corporate personality: An inquiry into the nature of corporate identity

Management & Leadership

Mayflower Books

The Corporate An Inquiry into the Nature of Corporate Identity. In this volume, a leading consultant and practitioner in the field of corporate design teaches a basic understanding of what it takes to research, design, and implement a corporate identity program.

The Corporate Personality: An Inquiry Into the Nature of Corporate Identity

Design Council

Corporate Identity: Making Business Strategy Visible Through Design

Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share

Harvard Business School Pr

See the best price to sell, buy, or rent books by Olins, Wally. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Olins, Wally

See the best price to sell, buy, or rent books by Olins, Wally. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

CORPORATE IDENTITY

CORPORATE IDENTITY (PAPERBACK)

Wally Olins on Brand

Brand New: The Shape of Brands to Come

Wally Olins on Brand

Wally Olins The Brand Handbook /anglais

The corporate personality: An inquiry into the nature of corporate identity

The Corporate Personality: An Inquiry Into the Nature of Corporate Identity

Corporate Identity: Making Business Strategy Visible Through Design

Corporate Identity: Making Business Strategy Visible Through Design