Being in the spotlight puts you on the spot. Especially if your audience includes a demanding boss, competitive peers, or fault-finding clients. But here are real answers to help you take control of business presentations ... cultivate a golden tongue ... and project an inner confidence that can supercharge your career. All delivered with a rare blend of visual sophistication and informational know-how that other books sorely lack. Created for people with no time to waste, Business Presentations and Public Speaking is your guide to becoming a powerful persuader. You'll learn all about different types of presentations, creating the content, working the audience, using low-tech and high-tech visuals, and much more. And soon you'll be anticipating your next presentation rather than dreading it, because it will be your opportunity to shine. First Books for Business are vividly colorful guides of 50 quick-read chapters that take the mystery out of essential business topics. A wealth of features like worksheets, checklists, and frequently asked questions also help you walk the walk and talk the talk.

Business Presentations and Public Speaking (First Books for Business)

Business & Money

Engel, Peter H.

Skills

Harvard Business School Pr

We are all each other's customers, all the time. That is one of the profound insights nestled in this thoughtful little book. Sometimes the transaction is the exchange of words, or touch. Sometimes it is a billion-dollar deal. If you are in business in this era of intense, global competition, this inspiring book will wisely remind you that customer satisfaction is more than a motto behind the counter. Anyone in business - who wants to stay in business - has to win customers and keep them happy. Now such business luminaries as Bob Allen, Mary Kay Ash, Robert Eaton, Dick DeVos, Charles Schwab, Baron Hilton, and Debbie Fields share the secrets of their success. Their never-before-published quotes show us that, after all, it's really true ... The Customer Is Always Right!

The Customer Is Always Right!: Thought Provoking Insights on the Importance of Customer Satisfaction from Today's Business Leaders

Kabodian, Armen J.

Management & Leadership

Advice for the first-time job hunter, including deciding what kind of job to look for, networking, writing effective resumes and cover letters, interviewing skills and conduct, and how to compensate for lack of education, skills, or experience

Landing Your First Real Job

Linn, Linda

Job Hunting & Careers

Provides strategies to deal with the struggle of balancing a career and a family

Reflections for Working Parents: A Treasure Chest of Truths for Every Working Parent (The McGraw-Hill Reflections Series)

Politics & Social Sciences

Poor, Edith

Turkington,Carol

Social Sciences

Even financier J. P. Morgan kept an astrologer on staff - and scores of today's analysts, brokers, and traders quietly rely on planetary data to help guide their investment decisions. If you're curious about how astrology and investing mix, Investing by the Stars will tell you all about it. Your guide is prominent financial astrologer Henry Weingarten, managing director of the Astrologers Fund and predictor of such market benchmarks as the 1990 Tokyo stock market crash and the start of the Persian Gulf War. Here he helps readers learn what many bigtime money managers already know: that a little celestial knowledge can go a long way towards accurately timing the market ... charting economic cycles and financial trends ... foreseeing market psychology ... and predicting global events that can devour your profits or double them overnight. Read this extraordinary and enjoyable guide to discover when to buy and sell stocks from an astrological viewpoint; how astrology will help you discover your personal investment style; how the horoscopes of individual countries and corporations affect the selection of markets, industry groups, and individual stocks; and why financial astrologers are often not surprised by takeover bids, failed political coups, and other market "surprises". Weingarten illustrates his points with insights into the horoscopes of the New York Stock Exchange, IBM, Microsoft, Netscape, Bill Gates, Warren Buffett, and many others. You'll also find fascinating answers to frequently asked questions, useful data and planetary tables, and resources for further study.

Investing by the Stars: Using Astrology in the Financial Markets

Weingarten, Henry

Investing

Teaching and the case method: Text, cases, and readings

Teaching and the Case Method delves into the special role of teacher and students in the case method learning process. Schools that want to use the case method more effectively can use this book to teach groups of faculty how to apply case method techniques. For the first time, too, a book about case method teaching attempts to show how the method can be applied in a liberal arts setting. A liberal arts module in the book presents an innovative program for instructors who want to experiment with discussion teaching in traditional arts and science areas. The book focuses on a wide range of knotty problems faced by most instructors, experienced or new, creating an opportunity for them to learn from each other. It's main purpose is to provide a rich opportunity for both professional school and liberal arts instructors to develop their own discussion leadership skills, and to further the process of learning for both themselves and their students.

Teaching and the Case Method: Text, Cases, and Readings

Written by historians at Harvard Business School, Mississippi State U., and St. Cloud State U. (Minn.), this history details the development and day- to-day affairs of this powerful business, and the careers of the main figures instrumental in its operation. This definitive work, first published by

The Great Northern Railway: A History

Engineering & Transportation

Hidy, Muriel E.

Hofsommer, Don L.

Scott,Roy V.

Hidy, Ralph W.

Transportation

Discussion teaching--the foundation of the Harvard Business School's renowned case method of instruction--is a powerful tool for developing skills as well as conveying knowledge. In the give and take of discussion, students go beyond abstract understanding to the active application of important principles. They are confronted with the same kind of ambiguous, many-sided problems they will face in their professional lives. The elements of great teaching can be identified and consciously practiced. Many of the essays describe the building blocks of successful group leadership: negotiating a "contract" governing the conduct of the group; orchestrating a constructive process of questioning, listening, and responding; encouraging independent thinking; and guiding participants toward useful roles in their interaction with one another. The other chapters in the volume cover the ethical considerations of discussion teaching, the special challenges of teaching technical material using this method, and one pioneering effort to introduce a participative mode of medical education.

Education for Judgment: The Artistry of Discussion Leadership

Garvin, David A.

Christensen, C.Roland

New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. Companies that are leading their industries to this new frontier include McGraw-Hill, which can deliver custom-made classroom textbooks in quantities of one hundred or less; Motorola, which can manufacture any one of 29 million variations of pages twenty minutes after it receives the order; & TWA Getaway Vacations, which can custom-design tour packages for what others charge for standard tours. Companies that have discovered mass customization are outpacing their competitors in gaining customers & higher margins.

Mass Customization: the New Frontier in Business Competition

B. Joseph Pine II

Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)

Takes the mystique out of marketing with down-to-earth definitions of the most relevant marketing terms and concise information about the state of the industry. The main section explains over 400 carefully selected concepts and topics, while myriad quotations from recognized scholars, business executives, and writers supplement the definitions, provoking deeper thinking about the contemporary issues in marketing. Also included are profiles of well-known marketing companies and products and descriptions of some of the world's most influential advertising agencies. 5 1/4 x 7 1/2.

Hindle, Tim

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