Even senior people, business owners, and board members are unaware of the nuances of influence on a daily basis. They think in a straight line and try to "strike deals," use hierarchical power, make "trade-offs," or bargain as if at a flea market. 
They unwittingly sacrifice vital needs to gain minor and temporary bright, shiny things. Influence is not about fast-talking, it’s about fast-thinking and carefully constructed language that one applies within a specific context. Influence is thought to be programmable―that is, it can create scarcity or consistency of positive responses. In reality, it’s about accountability, innovation, and leverage. 
No pre-pandemic strategy is worth a cent in a post-pandemic world. There is no "new normal" or "return to normal." There are only new realities. In this book, one of the boldest, most aggressive, most successful consultants in the world makes his predictions and provides recommendations that may frighten and stun, but ultimately can lead to market domination. 
Million-dollar influencers understand that influence doesn’t mean kissing up to everyone. While we may all be equal as human beings, not everyone has a stake in the outcomes in the business of influence. Some will resist change for the sake of resisting change. They lack imagination or let fear hold them in place. Recognizing actual stakeholders will guide your positioning of stakes in the ground that will mark critical positions leading to your desired outcome. 
Features 
How consensus building is something to live with, not something to die for 
The fundamental difference between accountability and authority 
The need for innovation and even improvisation in wielding influence 
The scientific and magical contrasts of language 
How to effectively maneuver within political environments 
How to rally the right stakeholders at the right time 
The powerful role of consequence

Million Dollar Influence: How to Drive Powerful Decisions through Language, Leverage, and Leadership

Business & Money

Moran, Gene

Weiss,Alan

Business Culture

Productivity Press

Government Deals are Funded, Not Sold

Economics

Do you want to land federal contracts worth millions? Most companies have no idea how to navigate, let alone understand, the complex process of federal sales. The federal government spends more than a Trillion (with a T) dollars annually on discretionary purchases. Yet most businesses rely on a business-to-business sales strategy complete with misplaced CRM tools. Since the government can be your bedrock customer of a lifetime, there’s no reason to approach it like just another sale.Step right up to the big top, where Gene Moran will guide you through the 3 strategic rings of the federal funding and policy circus. This is where you’ll learn to navigate the organized chaos of the government without making missteps that could send you plummeting from the high wire. Before founding his own government relations firm, Moran’s decades as a Navy Captain, Congressional liaison and corporate lobbyist had given him unique perspectives. He now routinely helps those who sell to the government understand the many forces at work in the circus of federal sales. PITCHING THE BIG TOP: HOW TO MASTER THE 3-RING CIRCUS OF FEDERAL SALES is packed with insider tips from the ultimate Master of Ceremonies.

Pitching the Big Top: How to Master the 3-Ring Circus of Federal Sales

Gelinne, Caroline

Light Hustle Publishing

By synthesizing his decades of sailing, military service and corporate experience, former Naval officer and lobbyist Gene Moran has createdan entertaining and information-packed guide for those transitioning out of the military or through post-military life-or anybody facing a major career change. 
Make Your Move: Charting Your Post-Military Career chronicles Moran's experiences both in the Navy and his personal life. A personal light list of markers for achievement, Make Your Move shares powerful moments from Moran's young life, including learning to sail in South Florida and traveling the world as a young Naval officer. Along the way, he introduces the reader to all the inspiring people who shaped his higher purpose and guided his progress. 
In describing the fundamental skills that translate to success-including planning, strategy, courage, leadership, diplomacy and ownership- Moran captures his passion for helping former military members recognize the signals in their own lives that demand they make a successful transition. As part of his mission to give back to the military community, Moran will donate 100 percent of the proceeds from this book to Freedom Fighter Outdoors, a nonprofit organization that provides unique outdoor experiences for injured veterans. 
Readers can come aboard with Moran as they learn how to leverage these skills into a growth mindset. They'll meet a thrilling cast of characters that includes world leaders, masterminds and Moran's lifelong inspiration Jimmy Buffett. Whether considering military retirement, a career in the corporate world or an entrepreneurial venture, Make Your Move will point readers in the right direction.

Make Your Move: Charting Your Post-Military Career

Biographies & Memoirs

Leaders & Notable People

Legacy Launch Pad Publishing

Make Your Move

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Books by Moran, Gene