In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers?
The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. In this new marketing classic Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships.
A visionary in both the technology and marketing arenas, Brondmo has shown more company executives than anyone how to build lasting, profitable, one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E-Trade Women.com, Petopia.com, Sparks.com, and eBags.com.
The Eng@ged Customer makes Brondmo's expertise available to executives, managers, and marketers in both Old and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success.
While sending email messages to customers may sound like a simple process, retailers and marketers all over the world have discovered just how difficult it is to do it well. Let Brondmo show you how to
<ul>
<li>design email communications and marketing programs that have your customers complaining if they don't hear from you</li>
<li>understand and manage customer information so that you can "get to know" each and every customer--even if you've got millions</li>
<li>avoid spam and the potential nightmare of privacy violations</li>
<li>anticipate the organizational impact of customer-focused Internet direct marketing</li>
<li>define, measure, and track your success.</li>
</ul>
Whether you are an executive or a manager, The Eng@ged Customer will show you:
<ul>
<li>how to keep your customers coming back</li>
<li>how to rise above the increasing Internet clutter</li>
<li>how to become the trusted voice that your customers rely on.</li>
</ul>

The Engaged Customer : The New Rules of Internet Direct Marketing

Business & Money

Moore, Geoffrey

Brondmo, Hans Peter

Industries

Harper Business

Emily Dickinson (The Illustrated Poets)

Literature & Fiction

et.al.

Nicholson, Winifred

Poetry

Oxford University Press

Leading economist Geoffrey H. Moore and expert statistician Melita H. Moore have combined their expertise to produce an exhaustive study of business cycle indicators in the United States, the United Kingdom, Canada, West Germany, France, Italy, and Japan. They explain how to use the leading economic indicators to identify the recessions and recoveries in these nations and to forecast trade flows and inflation. The authors have provided the monthly and quarterly data since 1948 that are needed to test forecasting methods, with comparable figures for all seven countries. The book contains more than one hundred time series covering new orders, stock prices, production, employment, interest rates, inventories, and many other subjects. Each series is carefully described and sources for current and historical data are given.

International Economic Indicators: A Sourcebook

Economics

Greenwood

Edgar Allan Poe is perhaps best known as a writer of mystery tales. However, he was also of great importance as a poet -- a serious craftsman who influenced many later writers and himself took bold, imaginative strides into the future. While some of his poems have the macabre overtones of his stories, others are simple, lyrical expressions of emotion evoking a timeless and haunting quality. This selection of his verse is accompanied throughout by watercolours painted by Edmund Dulac for The Bells and Other Poems by Edgar Allan Poe, 1912.

Edgar Allan Poe (Great American Poets)

United States

Clarkson/Potter

From the Great Poets series--exquisite small-format collections of classic poetry enhanced by full-color reproductions of period art, and readable, scholarly introductions. 12 full-color illustrations.

Henry Wadsworth Longfellow (Great American Poets)

Great Poets: Rudyard Kipling (Great English Poets)

Great Poets: Elizabeth Barrett Browning (Great English Poets)

Great Poets: John Keats (Great English Poets)

In the era of social media and constant news coverage, it is clear that some of our young men are lost. Aimlessly going from job to job, one relationship to the next, with no clear direction.We went on a journey to discover what makes someone successful and fulfilled. The ones who were lived their life with a sense of purpose- they added value to others. They also were filled with confidence- being sure of who they were and not letting anyone define them. This fun activity book was created to help young boys build confidence and find their purpose. If children are taught these key principles at an early age, they will have a solid foundation built for a great future.This book contains:Word search Puzzles,Mazes,Cryptograms,Crossword Puzzles,Coloring Pages,Connect-The-DotsAnd much more!Check out our activity book for girls- Confident Girls! Purpose &amp; Confidence Building Activities for Girls

Confident Boys!: Purpose & Confidence Building Activities for Boys

Children's Books

Moore, Bridget

Activities, Crafts & Games

B & G Moore

Now in its third edition, ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities offers both exercise and health professionals the latest research and applications for integrating exercise into the treatment of 49 chronic diseases and disabilities. This reference was developed by the American College of Sports Medicine (ACSM) and written by contributors with significant clinical and research experience in exercise programming for people with chronic conditions. 
ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities, Third Edition, contains tools to assist in the coordination of exercise within an integrated model of patient care. The updated edition presents a framework for determining functional capacity in persons with chronic diseases and disabilities and offers guidance in developing appropriate exercise programming to optimize functional capacity and reduce the compounding effects of exercise intolerance.
Unlike textbooks on special populations, ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities provides an overview of exercise management and addresses a wider spectrum of chronic diseases and disabilities. A consistent and concise format allows readers quick access to the pathology of interest, training and response to exercise, management of medications, and recommendations and special considerations of exercise testing and programming. Within the text, diseases and disorders are organized into six sections: cardiovascular; pulmonary; metabolic; orthopedic; neuromuscular; and cognitive, psychological, and sensory. Information presented for each of the 49 conditions is based on the most current clinical research. 
The third edition includes an added color and contains new chapters on metabolic syndrome, stress and neuropsychiatric disorders, multiple chronic conditions, and fibromyalgia. Information on professional preparation in serving patients with chronic diseases or disabilities has also been added. In addition, reformatted tables provide quicker reference for testing and prescription data. Recommended readings found at the end of the book offer resources for more in-depth study. 
The text also includes case studies for each condition. These cases, drawn from the contributor's clinical practice, illustrate how scientific research and clinical experience can combine in the development of an informed program of care for each patient. Case studies follow a set format, beginning with an overview and a subjective objective assessment plan (SOAP) report, followed by an exercise program and a follow-up statement for select cases.
ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities, Third Edition, presents exercise as a viable component in the care and treatment of chronic disease and disability and offers guidance for appropriate exercise prescription that can positively affect functional capacity and slow or prevent exercise intolerance. As the prescription of exercise for persons with chronic conditions increases, exercise and health professionals require the appropriate data and tools to serve these individuals. ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities will assist professionals in translating the science of exercise physiology into the art of practicing exercise medicine.

ACSM's Exercise Management for Persons with Chronic Diseases and Disabilities-3rd Edition

Health, Fitness & Dieting

Roberts, Scott

American College Of Sports Medicine

Durstine, J. Larry

Painter, Patricia

Exercise & Fitness

Human Kinetics

See the best price to sell, buy, or rent books by Moore, Geoffrey. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Moore, Geoffrey