This is the first book on stochastic models of consumer buying behavior, and indeed one of a relative few books dealing with original contribution to research for marketing management (as opposed to textbooks) published to date. The purpose of the book is to present an integrated treatment of the authors' research on the title subject. Including the 15% or so of material discussing the work of others in the field, and one chapter on statistical methodology, the book covers almost all aspects of the field of stochastic process models of buyer behavior as it is known today. Thus the book is both intensive, in that it covers both the theoretical and empirical aspects of the authors' models in detail, and extensive in that it provides a comprehensive treatment of the general subject. While all essential concepts of stochastic process and estimation theory are developed in the body of the work, it assumes prior knowledge of mathematics through calculus and matrix algebra. However, every effort has been made to write for the practicing management scientist as well as the academic specialist. The approach of the book is to develop, in order, the theory of successively more refined stochastic models of buyer behavior. We begin with the heterogeneous Bernoulli model and then extend the treatment to a class of heterogeneous Markov processes. The next two chapters deal with independent and contagious probability diffusion processes for explaining time changes in market shares. The linear learning model is considered in the next chapter. The treatment then shifts to stochastic market penetration models, of which several different varieties are explored. Empirical results from marketing applications are provided for nearly all the models. Separate chapters on parameter estimation procedures and ways in which the models may be applied to management problems are provided early in the book. Many of the models and empirical results presented in the book have never been published before, and others have received only limited attention. The general approach to stochastic model development and testing will serve to put the rather extensive but scattered literature on stochastic marketing models on a common footing. Finally, many of the models developed in the book should find applications in other branches of social science, such as sociology or political science.

Stochastic Models of Buying Behavior

Business & Money

Massy, William F.

Montgomery, David B.

Morrison, Donald George

Finance

Mit Pr

This is the first book on stochastic models of consumer buying behavior, and indeed one of a relative few books dealing with original contribution to research for marketing management (as opposed to textbooks) published to date. The purpose of the book is to present an integrated treatment of the authors' research on the title subject. Including the 15% or so of material discussing the work of others in the field, and one chapter on statistical methodology, the book covers almost all aspects of the field of stochastic process models of buyer behavior as it is known today. Thus the book is both intensive, in that it covers both the theoretical and empirical aspects of the authors' models in detail, and extensive in that it provides a comprehensive treatment of the general subject.  While all essential concepts of stochastic process and estimation theory are developed in the body of the work, it assumes prior knowledge of mathematics through calculus and matrix algebra. However, every effort has been made to write for the practicing management scientist as well as the academic specialist.  The approach of the book is to develop, in order, the theory of successively more refined stochastic models of buyer behavior. We begin with the heterogeneous Bernoulli model and then extend the treatment to a class of heterogeneous Markov processes. The next two chapters deal with independent and contagious probability diffusion processes for explaining time changes in market shares. The linear learning model is considered in the next chapter. The treatment then shifts to stochastic market penetration models, of which several different varieties are explored. Empirical results from marketing applications are provided for nearly all the models. Separate chapters on parameter estimation procedures and ways in which the models may be applied to management problems are provided early in the book.  Many of the models and empirical results presented in the book have never been published before, and others have received only limited attention. The general approach to stochastic model development and testing will serve to put the rather extensive but scattered literature on stochastic marketing models on a common footing. Finally, many of the models developed in the book should find applications in other branches of social science, such as sociology or political science.

A genealogical history of the Montgomery Family originally published in 1903. It is supposed that there had existed at Eglinton Castle an account of the Montgomery family in Scotland, which was destroyed when that old pile was burnt by the Cunninghams in 1528. Therefore the work of William Montgomery, written between 1698 and 1704, is the earliest existing attempt to illustrate the family history, and it is especially valuable because treating of persons who came within the reach of his personal knowledge and events that had occurred during the period of his own life. Since these memoirs were written the compilations in this book have been made, intended by their authors chiefly to illustrate the genealogical history of the Montgomerys. This book is part of the Historical Collection of Badgley Publishing Company and has been transcribed from the original. The original contents have been edited and corrections have been made to original printing, spelling and grammatical errors when not in conflict with the author’s intent to portray a particular event or interaction. Annotations may have been made and additional contents may have been added by Badgley Publishing Company in order to clarify certain historical events or interactions and to enhance the author’s content. Fonts have been changed from the original printing to make the book easier to read. Photos and illustrations from the original have been cleaned up, enhanced and enlarged for better viewing. Additional illustrations and photos may have been added by Badgley Publishing Company.

A Genealogical History of the Montgomerys and Their Descendants

History

Historical Study & Educational Resources

Badgley Publishing Company

Reference

Nabu Press

Andesite Press

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