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Marketing research and knowledge development: An assessment for marketing management

Business & Money

Myers, John G.

Massy, William F.

Greyser, Stephen A.

Management & Leadership

PRENTICE/HALL

This is the first book on stochastic models of consumer buying behavior, and indeed one of a relative few books dealing with original contribution to research for marketing management (as opposed to textbooks) published to date. The purpose of the book is to present an integrated treatment of the authors' research on the title subject. Including the 15% or so of material discussing the work of others in the field, and one chapter on statistical methodology, the book covers almost all aspects of the field of stochastic process models of buyer behavior as it is known today. Thus the book is both intensive, in that it covers both the theoretical and empirical aspects of the authors' models in detail, and extensive in that it provides a comprehensive treatment of the general subject. While all essential concepts of stochastic process and estimation theory are developed in the body of the work, it assumes prior knowledge of mathematics through calculus and matrix algebra. However, every effort has been made to write for the practicing management scientist as well as the academic specialist. The approach of the book is to develop, in order, the theory of successively more refined stochastic models of buyer behavior. We begin with the heterogeneous Bernoulli model and then extend the treatment to a class of heterogeneous Markov processes. The next two chapters deal with independent and contagious probability diffusion processes for explaining time changes in market shares. The linear learning model is considered in the next chapter. The treatment then shifts to stochastic market penetration models, of which several different varieties are explored. Empirical results from marketing applications are provided for nearly all the models. Separate chapters on parameter estimation procedures and ways in which the models may be applied to management problems are provided early in the book. Many of the models and empirical results presented in the book have never been published before, and others have received only limited attention. The general approach to stochastic model development and testing will serve to put the rather extensive but scattered literature on stochastic marketing models on a common footing. Finally, many of the models developed in the book should find applications in other branches of social science, such as sociology or political science.

Stochastic Models of Buying Behavior

Montgomery, David B.

Morrison, Donald George

Finance

Mit Pr

This is the first book on stochastic models of consumer buying behavior, and indeed one of a relative few books dealing with original contribution to research for marketing management (as opposed to textbooks) published to date. The purpose of the book is to present an integrated treatment of the authors' research on the title subject. Including the 15% or so of material discussing the work of others in the field, and one chapter on statistical methodology, the book covers almost all aspects of the field of stochastic process models of buyer behavior as it is known today. Thus the book is both intensive, in that it covers both the theoretical and empirical aspects of the authors' models in detail, and extensive in that it provides a comprehensive treatment of the general subject.  While all essential concepts of stochastic process and estimation theory are developed in the body of the work, it assumes prior knowledge of mathematics through calculus and matrix algebra. However, every effort has been made to write for the practicing management scientist as well as the academic specialist.  The approach of the book is to develop, in order, the theory of successively more refined stochastic models of buyer behavior. We begin with the heterogeneous Bernoulli model and then extend the treatment to a class of heterogeneous Markov processes. The next two chapters deal with independent and contagious probability diffusion processes for explaining time changes in market shares. The linear learning model is considered in the next chapter. The treatment then shifts to stochastic market penetration models, of which several different varieties are explored. Empirical results from marketing applications are provided for nearly all the models. Separate chapters on parameter estimation procedures and ways in which the models may be applied to management problems are provided early in the book.  Many of the models and empirical results presented in the book have never been published before, and others have received only limited attention. The general approach to stochastic model development and testing will serve to put the rather extensive but scattered literature on stochastic marketing models on a common footing. Finally, many of the models developed in the book should find applications in other branches of social science, such as sociology or political science.

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

Purchasing Behavior and Personal Attributes (Anniversary Collection)

Frank, Ronald E.

Lodahl, Thomas

Marketing & Sales

University of Pennsylvania Press Anniversary Collection

At one time, universities educated new generations and were a source of social change. Today colleges and universities are less places of public purpose, than agencies of personal advantage. Remaking the American University provides a penetrating analysis of the ways market forces have shaped and distorted the behaviors, purposes, and ultimately the missions of universities and colleges over the past half-century. 
The authors describe how a competitive preoccupation with rankings and markets published by the media spawned an admissions arms race that drains institutional resources and energies. Equally revealing are the depictions of the ways faculty distance themselves from their universities with the resulting increase in the number of administrators, which contributes substantially to institutional costs. Other chapters focus on the impact of intercollegiate athletics on educational mission, even among selective institutions; on the unforeseen result of higher education's "outsourcing" a substantial share of the scholarly publication function to for-profit interests; and on the potentially dire consequences of today's zealous investments in e-learning.
A central question extends through this series of explorations: Can universities and colleges today still choose to be places of public purpose? In the answers they provide, both sobering and enlightening, the authors underscore a consistent and powerful lesson-academic institutions cannot ignore the workings of the markets. The challenge ahead is to learn how to better use those markets to achieve public purposes.

Remaking the American University: Market-Smart and Mission-Centered

Education & Teaching

Zemsky, Robert

Wegner, Gregory R

Higher & Continuing Education

Rutgers University Press

How can colleges and universities improve efficiency while preserving academic values?
Winner of the Typographic Jacket of the Washington Publishers
Higher education expert William F. Massy’s decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America’s traditional universities. In Reengineering the University, he addresses widespread concerns that higher education’s costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change. 
An expert microeconomist, Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by financial data and other evidence, to explain the forces at work on universities and the flaws in the academic business model. Ultimately, he argues that computer models that draw on data from college transaction systems can help both administrators and faculty address problems of educational performance and cost analysis, manage the complexity of planning and budgeting systems, and monitor the progress of reform in nonintrusive and constructive ways. 
Written for institutional leaders, faculty, board members, and policymakers who bear responsibility for initiating and carrying through on reform in traditional colleges and universities, Reengineering the University shows how, working together, administrators and faculty can improve education, research, and affordability by keeping a close eye on both academic values and the bottom line.

Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

Education & Reference

Johns Hopkins University Press

How comprehensive activity-based models can help university leaders and faculty reshape their institutions through better resource management. Resources in higher education steer colleges and universities both strategically and tactically. They drive incentives and accountability for faculty and staff while providing academics with the infrastructure they need in order to perform effectively. But while American colleges and universities remain the gold standard for worldwide higher education, Resource Management for Colleges and Universities argues that their decision-making cultures and business models are beset by serious flaws. In this audacious book, William F. Massy writes that resource allocation in colleges and universities needs to become more responsive to academic mission, marketplace realities, and the requirements of financial sustainability. Such improvement is needed, he asserts, because few institutions currently have the evidence, know-how, and cultural capacity to take advantage of modern information systems and models. Luckily, today's academic resourcing models enable academic leaders and faculty to close the gaps and do a significantly better job of controlling costs and improving academic performance. Massy describes three kinds of contemporary, comprehensive AR models: internal economic, external economic, and mission-market-margin. He explains how these models, if used correctly, support mission-critical academic decisions and reveals why they are game-changers for college and university management. Describing how real universities are using these models to understand their teaching and research revenues and costs and to predict changes needed in budget planning, Massy also provides numerous insights about how academic organizations function and how they can be induced to adopt needed changes. Building on Reengineering the University, Massy's earlier book, Resource Management for Colleges and Universities will provide readers with the wherewithal, and the motivation, to fundamentally transform their institutions.

Resource Management for Colleges and Universities

A new edition of a compilation of benchmarks offering a picture of current and future trends in higher education to improve institutional performance. The statistical figures and graphs outline key areas in revenues, fund-raising, admissions, expenditures, endowments, faculty, and trends in tuition and student enrollments. Each indicator is accompanied by an interpretation of the results and features a set of questions to help administrators assess their own college or university's standing. The appendices explain the survey and methods of calculation. Lacks an index. Annotation c. by Book News, Inc., Portland, Or.

Strategic Indicators for Higher Education, 1996

Taylor, Barbara E.

Schools & Teaching

Petersons

How does higher education honor (or dishonor) the trust that society places in it? While colleges and universities may perform an adequate job of educating students, this book argues that institutions might still improve their competency while reining costs.In Honoring the Trust, the author examines how the environment of higher education and institutional policies has led to shortfalls in education competency. Rather than simply list the flaws in higher education, this book presents a practical program for improving the quality of higher education without increasing spending or sacrificing other priorities. Based on research performed at the National Center for Postsecondary Improvement, it provides a description of the problems that are currently facing institutions of higher education, and envisions solutions to these problems. 
The book identifies major challenges facing institutions and faculty as they work to assure education quality, including: <ul>
<li>The public's eroding trust in higher education</li> <li>Education quality processes</li> <li>Paradigm-changing technology</li> <li>Cost consciousness</li> <li>Core competency in education</li> <li>Building awareness and commitments to improvement</li> </ul>
Written in engaging prose for readers ranging from seasoned academic leaders to concerned citizens outside of the academy, this book creates a venue for ongoing discussion and offers practical guidance to readers desirous of driving change in higher education.

Honoring the Trust: Quality and Cost Containment in Higher Education

Jossey-Bass

See the best price to sell, buy, or rent books by Massy, William F.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Massy, William F.

See the best price to sell, buy, or rent books by Massy, William F.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing research and knowledge development: An assessment for marketing management

Stochastic Models of Buying Behavior

Stochastic Models of Buying Behavior

Purchasing Behavior and Personal Attributes (Anniversary Collection)

Remaking the American University: Market-Smart and Mission-Centered

Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

Resource Management for Colleges and Universities

Strategic Indicators for Higher Education, 1996

Honoring the Trust: Quality and Cost Containment in Higher Education