Global Strategic Management

Mike W. Peng

Cengage Learning'

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success and failure of firms around the globe" Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape.

Global Business

Business & Money

International

South-Western College Pub.

GLOBAL BUSINESS (LOOSELEAF) 5th Edition *Access code not included*

GLOBAL BUSINESS (LOOSELEAF) 5th Edition

Cengage USA

Ie Global Business 3e

Heinle

CourseMate (with Career Transitions 2.0) for Peng's Global Business, 3rd Edition, [Instant Access], 1 term (6 months)

Cengage Learning US

Ie Global Strategy

Free upgrade to UPS or Priority / BRAND NEW / [clean wrapped, well protected] [Authentic edition exactly the same as the Official Listing] / Genuine US Bookstore! Get your book in perfect condition! We also ship international!

Global Strategic Management, International Edition

Accounting

Cengage Learning, Inc.

Global Strategy: Custom Edition for UC Berkeley

Reference

MindTap Management for Peng's Global Strategy, 4th Edition, [Instant Access], 1 term (6 months)

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Books by Mike W. Peng