This best-selling book by sign industry legend, Mike Stevens, covers the fundamental principles of layout for signs. It teaches how to see, organize and manipulate graphic elements for unified, legible and visually appealing results. More than 80 illustrations demonstrate before-and-after results of applying the principles. Includes a troubleshooting checklist for isolating, analyzing and correcting layout weaknesses in your own designs.

Mastering Layout: On the Art of Eye Appeal

Arts & Photography

Mike Stevens

Graphic Design

ST Media Group International Inc.

Donald Rumsfeld famously said of the Iraq war that "There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns, the ones we don't know we don't know." He got a lot of flack for that, but what he said makes a lot of sense. He should have added one more, however: the unknown knowns, the things we think we know that we really don't. 
 The equity compensation industry is highly regulated, with many pitfalls for the unwary. This book contains some humorous and painful examples of what happens when otherwise competent and responsible professionals don't know what they don't know and fail to get advice before taking actions that result in consequences that range from the merely awkward to the downright serious. 
 This book is not a comprehensive compendium of all the things you shouldn't do. That list could go on and on. But it does try to cover the most common kinds of problems that occur, presented in the form of brief case histories, each followed by lessons on what should have been done. The chapters cover the following subjects: 
 Plan Design and Modifications Administration, Process, and Policy Culture and Cultivation Communication and Education Technology Tax and Law Accounting and Valuation Corporate Transactions

If I'd Only Known That

Jennifer George

Mark Miller

Corey Rosen

Takis Makridis

Dan Walter

Achaessa James

Bruce Brumberg

Jon F. Doyle

Steve Kifer

Kim Kovacs

Paul Leisey

David Outlaw

Robyn Shutak

Jim Sillery

Fred Whittlesey

Yan Zhao

kate-forsyth

Business & Money

The National Center for Employee Ownership: NCEO

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Books by Mike Stevens