A guide to better lettering for artists and designers of signs, showcards, displays, exhibits and advertising layouts. Each alphabet is depicted on one page, and on the opposite, the essential characteristics, construction and applications are discussed.

Book of 100 Type-Face Alphabets

Arts & Photography

Jacob I. Biegeleisen

Graphic Design

ST Media Group International Inc.

A guide to better lettering for artists and designers of signs, showcards, displays, exhibits and advertising layouts. Each alphabet is depicted on one page, and on the opposite, various aspects of the alphabet's look and use are discussed.

Book of Sixty Hand-Lettered Alphabets

Biegeleisen, J. I.

This book is a primary, practical approach to sign design. With 485 sample designs, it covers the basic principles of layout, lettering styles, reverse panels, borders and space fillers, logos, trademarks and more. Sign Design and Layout breaks down the complicated aspects of sign design, to make it easy for even those not artistically inclined.

Sign Design and Layout

Kenneth Woodward

This detailed handbook explains how to calculate costs on electric sign erection jobs, and basic engineering techniques for estimating and designing steel and concrete projects. With numerous charts, diagrams, formulas and step-by-step illustrations, it covers concrete bases, steel pylon structures, single- and multi-face signs, rotating signs, mechanical animation, illumination, installation and more.

Sign Structures and Foundations: A Guide for Designers and Estimators

Engineering & Transportation

Peter Horsley

Engineering

This best-selling book by sign industry legend, Mike Stevens, covers the fundamental principles of layout for signs. It teaches how to see, organize and manipulate graphic elements for unified, legible and visually appealing results. More than 80 illustrations demonstrate before-and-after results of applying the principles. Includes a troubleshooting checklist for isolating, analyzing and correcting layout weaknesses in your own designs.

Mastering Layout: On the Art of Eye Appeal

Mike Stevens

Since its publication in 1940, The ABC of Lettering has taught thousands how to letter by brush. Originally a standard for the sign industry, the 6th edition now upholds the craft for artistic and historical purposes. If you are interested in the classic approach to brushing letters and hand painting signs, this book is for you.

The ABC of Lettering

J. I. Biegeleisen

Other Media

The complete source for the computation of accurate estimating and pricing for garment graphics such as T-shirts, jackets and caps. This easy-to-read and understand book explains how to make every job profitable. Details include estimating costs for art work, screens, ink, labor, overhead and other hard-to-estimate expenses, how to set prices for a profit on every job, and how to avoid jobs that are unprofitable. Pricing for Profits is a great little investment that will help you make more money.

Pricing for Profits: Estimating Costs and Setting Prices for the Textile Screen Printer

Mark Goodridge

Featuring 20 new gallery photos and a revised resource guide, this book shows you everything you need to know to do vehicle lettering. More than 270 full-color photos take you step-by-step through the process. The author relates his 25 years of experience with spirit and humor, with chapters covering estimating and selling; designing the job; conditions and location; working with proper tools, brushes and paints; pinstriping and decoration; vinyl and gold leaf techniques. The Complete Guide to Truck Lettering, Pinstriping &amp; Graphics is the total resource for anyone interested in decorating and lettering vehicles.

Complete Guide to Truck Lettering, Pinstriping & Graphics

Steele, Gary D.

Sign design enthusiasts revere Atkinson Sign Painting, the classic, turn-of-the-century signpainting text by Frank H. Atkinson (and now out of print). This book brings Atkinson's 96 sample sign designs to life. Atkinson Reproduced in Color presents all 96 plates, fabricated and painted as Atkinson described, the result of a cooperative effort of enthusiasts known as The Letterheads and the editors of Signs of the Times magazine. A great idea book for classic sign designs.

Atkinson Reproduced in Color

Frank H. Atkinson

This book gives retailers an insight combined with practical knowledge of the concepts of Feng Shui and how they can be used to enliven your retail space and stimulate better sales. By applying many of these ideas, a retailer can energize and balance their store, making it more welcoming and comfortable for customers and staff. Author Linda Cahan covers locations, entrances, selling floors, walls and non-selling spaces. She describes how color, cures and intentions relate to making a more inviting and successful store. She answers commonly asked questions, offers referrals and provides a glossary of retail-related Feng Shui terms. A must-have for any Feng Shui practitioner, even those not practicing should consider some of the ideas to remedy new, renovated or tired retail spaces.

Feng Shui for Retailers

Business & Money

Linda Cahan

Business Development & Entrepreneurship

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Books by ST Media Group International Inc.