Europe: patterns of power (The Marshall Cavendish learning system: history, H4)

Bondi, Hermann

Marshall Cavendish Books Ltd.

Ever thought of working for yourself? Of course you have - and all the time! This is the book you wished you had ten years ago. For many people, working for themselves is something that they yearn for and dream about. The time has now to come to work for the best boss you could have - i.e., yourself. This book is a straight forward, lively guide to the realities of setting up your business, written from first hand experience. Share in the disaster of the author's first sales meeting. Laugh at the attempts to design a marketing flyer, and wince at the pace of learning required to stay one step ahead of clients. Through such experiences, the author reveals the secrets of developing a client base and the skills which will help you through the door to self-employment in all its bare knuckle glory. Working for yourself is one of the richest experiences in life. This practical and inspirational book will put you on the road to success.

Leave the Bastards Behind: An Insider's Guide to Working for Yourself

Business & Money

Maun, Richard

Marketing & Sales

By looking at the failings in the system rather than the individual, Dhruve attacks the cause of behavioral problems in the workplace rather than the symptoms. The explanations as to why we have such a wealth of bad bosses become almost shockingly obvious once approached from the angle of systems thinking.

Why Your Boss Is Programmed to Be a Dictator: A Book for Anyone Who Has a Boss or Is a Boss

Dhruve, Chetan

Management & Leadership

[b]The final book in the trilogy of management conspiracy thrillers by marketing's most radical thinker.[/b]Readers beware! Dan Brown fans are being brutally murdered, one by one as they follow [i]The Da Vinci Code[/i] tourist trail. Paris has never seen anything like it. When the murders are replicated in Rome - during a guided tour of [i]Angels and Demons[/i] locations - and further imitated in Washington DC, the setting for Brown's next Robert Langdon novel, the search is on for a serial serial killer.Meanwhile in southern California, the General George S. Patton School of Creative Writing is getting ready to welcome another intake of wannabe novelists. Notoriously barbaric, its bookboot camp takes no prisoners, kicks serious butt, focuses on marketing as the key to literary success and turns raw writing recruits into savage scribbling machines. Psychotic, some say.The final part of Stephen Brown's management conspiracy trilogy, [i]The Lost Logo[/i] is the heart-pounding sequel to [i]The Marketing Code[/i] and [i]Agents and Dealers[/i].

The Lost Logo

Brown,Stephen

Human instincts are surprisingly sophisticated and subtle, having adapted over generations of trading with each other. Understanding how these instincts work can not only change the way you think about your own affairs, it can alter how you think about a whole range of economic and business issues (from what constitutes a fair salary to the impact of globalisation).A new breed of economists - known as behavioural economists - has started to observe economic life more closely. This book reveals the fascinating results of their studies . Human instincts have long been ignored by traditional economics, but they are crucial factors in major economic decisions, and hence important for our futures. This engaging book is about those human instincts and how the study of them has begun to change fundamentally the science of economics and our own behaviour in today's world

Basic Instincts: Human Behaviour and the New Economics

Lunn, Peter

Economics

What do you want from your work? Maybe you want to know how to make it to the very top, to have the big salary, the corner office, and the recognition and respect that goes with being the best at what you do. Perhaps you see your job as a necessary inconvenience in your life and want only to finish your work on time so you can get on with the more enjoyable stuff in your life. Written in a Q&amp;A format, this book provides pithy, informative, and entertaining answers to 100 questions. Whether you have lofty aspirations and want to make grand changes in your work or merely want to tackle a couple of particular issues at work, this book contains valuable advice to help you achieve your goals.You'll find the answers to the following questions:-What's the best way to get a pay rise? -How do you get headhunted? -Should I fake enthusiasm at work? -Should I sleep with my boss to get ahead?-Can I get ahead without networking?

Should I Sleep With the Boss?: And 99 Other Questions About Having a Great Career

Yeung, Bob

Job Hunting & Careers

'Tork & Grunt's Guide to Effective Negotiations' is a story told through the lives of Tork and Grunt and their fellow cave-people, because people have negotiated since cavemen fought for food. Tork and Grunt explain how their mammoth strategies can work for modern-day scenarios like buying houses and getting promoted.

Tork & Grunt's Guide to Effective Negotiations

Harvey, Bob

Grunt, our favorite prehistoric caveman, has risen to become chief of the tribe, with an expectation that he will be a great leader of his people. However, like most people, Grunt hates the idea of public speaking. But with the guidance of his colleague, Tork, he quickly becomes a competent and convincing speaker and presenter. In this practical book, spiced with humor of the pre and post-historic kind, Grunt learns that you win with arrows, not bullets. You win by pointing the audience clearly in the right direction, not by hitting them with random and confusing bullet point statements. This book teaches you clearly and easily to construct, illustrate and deliver a speech or presentation in business as well as other areas of your life.

Tork & Grunt's Guide to Great Presentations

The Vikings went from making wine snifters from the skulls of their enemies to selling furniture in flat boxes. They took civilization based on pillaging and plundering and gave us The Nobel Prize and IKEA. The Vikings are back, and this time they mean business. The Viking Manifesto is a call to arms for a new way of doing business. It's about having an original idea and a different way of making it happen. The ancient Vikings got rich with swords and fast ships; the modern ones with safe cars (Volvo) and sippable vodka (Absolut). Both broke the rules. Both came from nowhere to take the world by storm. This book reveals how Scandinavian companies are making a huge impact on the business landscape, and what lessons other companies can learn from them. It is a book that will astonish, inspire and amuse.

The Viking Manifesto: The Scandinavian Approach to Business and Blasphemy

Strid, Steve

Andreasson, Cales

Pericles of Athens, Lorenzo of Florence, Alexander the Great, Genghis Khan, Elizabeth I, Napoleon Bonaparte, Zhou Enlai, Ghandi, Lee Kwan Yew - these are just some of the great names who changed the course of history. Far from being dated and irrelevant, their actions and thoughts, and the way in which they conducted themselves in history's great events, are an invaluable source of lessons and inspiration for today's manager or executive. In this fascinating, cross-disciplinary book Jonathan Gifford examines ten critical issues (eg, getting the structure right, setting the direction, forging partnerships, making things flourish) facing today's manager and what history can contribute towards a greater understanding of them. Moreover, Gifford uses the lens of history to provide contemporary managers with new perspectives and solutions to essentially similar problems faced by the great names of history.

History Lessons: What Business and Management Can Learn from the Great Leaders of History

Jonathan Gifford

Skills

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Books by Marshall Cavendish Books Ltd.