The astonishing business story and management strategies of Nissan's president, Carlos Ghosn. Arguably the world's most successful CEO, Ghosn rescued the Japanese automaker from the brink of bankruptcy, achieving record profits in only two years. This is the story of how he did it.
 When Carlos Ghosn, a 46–year–old, fiery Brazilian was installed as president of the Japanese corporate giant, Nissan, the automotive world was astonished. Ghosn moved to Japan and immediately promised to make Nissan profitable in one year, 2001, or he would resign. He accomplished his goal and then some, using western business techniques that had never been tried before in that tradition–bound country. The book, written in narrative style by a journalist, will have Ghosn's complete cooperation. Readers will learn how he went about remaking Nissan, cutting costs, closing plants, breaking up the Keiretsu relationships, pushing for innovative new automobile designs –– all the while defying the business and cultural taboos that permeate business in Japan. In the process, he has become a celebrity (he is hero of a series of admiring comic books) and a champion in global business circles.

Turnaround: How Carlos Ghosn Rescued Nissan

MAGEE, David

Business & Money

Harper Business

An inside look at the company that defined American industry and the man who runs it Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company. Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed toughness, and his obvious concern for the long-term well-being of Ford Motor Company have proven to be essential characteristics for the leader of America's most famous brand. Ford watched the company decline beginning in 1999 as then-CEO Jacques Nasser tried to remake the automaker into a new economy business. When the plan did not work, Ford stepped in to rebuild the automaker and restore faith from employees, consumers, and dealers. He guided Ford Motor Company through its troubled times and a successful centennial celebration. With its massive size and a troubled economy, leading Ford Motor Company into the twenty-first century will be no easy task. Ford Tough looks at the modern rebuilding and the future of a company that defines American know-how and American culture. David Magee (Lookout Mountain, Tennessee) is a former newspaper editor and columnist, as well as an automotive expert who has been featured on National Public Radio, Bloomberg TV, and the Discover Channel, among other news and media outlets. He has written for the Associated Press, the Clarion-Ledger (Jackson, MS), and the Oxford Eagle (Oxford, MS), and is also the author of Turnaround: How Carlos Ghosn Rescued Nissan.

Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker

Biography & History

wiley

The John Deere Way presents timeless business lessons from one of America’s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company’s management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes―and how to achieve it―The John Deere Way is the only way.

The John Deere Way: Performance that Endures

ENDURANCE Winning Life's Majors the Phil Mickelson Way For the first twelve years of his career, Phil Mickelson was one of the world's most skilled, successful, and beloved professional golfers. He also spent most of that period under the cloud of a different title--""The best golfer never to win a Major."" Mickelson's persistence and talent were finally--and dramatically--rewarded with his heart-stopping, come-from-behind victory at the 2004 Masters. Endurance traces Phil Mickelson's golfing career from the day he shot an amazing 144 as a three-year-old to his Masters victory and beyond. Invaluable for golf fans and business readers alike, it reveals how, after already securing fabulous success in both his career and personal life, Phil Mickelson continued to study and refine his game toward reaching even greater achievement and fulfillment. Phil Mickelson is esteemed around the world as the ""Everyman"" who reached the top. Endurance charts how Mickelson overcame disappointment and adversity to claim the ultimate prize--and how anyone can follow his model to do the same.

Endurance: Winning Lifes Majors the Phil Mickelson Way

Reference

Trade Paper Press

Moonpie: Biography of an Out-of-this-world Snack

In the ninety years since the Chattanooga Bakery began producing MoonPies, the snack grew from a regional treat, to a southern snack staple, to a worldwide phenomenon. With the company now making a million MoonPies a day, David Magee estimates that some three billion have been consumed since 1917. Filled with reverence--and anecdotes by aficionados from across the South--MoonPie is a whimsical story of what began as a portable food for Kentucky and Tennessee coal miners and became a favorite product of Sam Walton.

MoonPie: Biography of an Out-of-This-World Snack

Cookbooks, Food & Wine

Cooking Education & Reference

University Press of Florida

Infinite Riches: The Adventures of a Rare Book Dealer

Eriksson

More than a decade before the media reported on the disturbing events surrounding James Meredith's enrollment at the University of Mississippi in 1962, a different story of interaction between the races quietly took place on that same campus. This story is now told in The Education of Mr. Mayfield.
In 1949, soon after arriving in Oxford, Mississippi, as the school's first Art Department chairman, Stuart Purser was driving through the nearby countryside when he spied some interesting sculptures on the front porch of a small farmhouse near Ecru. When Purser stopped to speak with the African-American artist, his longtime friendship with M.B. Mayfield began.
That fall, Purser offered Mayfield a job as custodian for the Art Department and caretaker for the newly opened student art gallery. This was a time when the University of Mississippi was completely segregated. What few outside the Art Department knew was that Purser also gave Mayfield one-on-one instruction and arranged for classroom doors to be left open so Mayfield could listen to lectures while sitting in the nearby broom closet. Later, Purser took Mayfield on his lecture trips, passing Mayfield off as an assistant who carted equipment and set up the projector.
The Education of Mr. Mayfield tells the story of how M.B. Mayfield overcame many of the obstacles placed in his way due to racism, but it also tells of the quiet acts of courage displayed by some white Southerners who found ways to defy the injustices of the time and place.

The Education of Mr. Mayfield: An Unusual Story of Social Change at Ole Miss

Biographies & Memoirs

Arts & Literature

Blair

Teaching writers how to break into print by focusing on the business aspects of big-time publishing, this book combines a useful blend of personal anecdotes and experiences with New York agents and editors with how-to information on getting published and publishing. First-time writers learn the importance of who will buy their book and why, as well as what mistakes to avoid. Writers learn the specifics of proving a book’s worth to publishers, building a strong marketing plan, and lining up advance sales.

Getting Published: How to Learn and Master the Business of Writing

Writing, Research & Publishing Guides

Jefferson Pr Llc

The story of the iconic MoonPie provides the framework for this unusual historical biography of the South and its most revered snack. Developed in 1917 in response to coal miners' request for a filling—yet portable—snack, the MoonPie quickly became a favorite treat countrywide, with particular appeal in the South. This clever narrative chronicles the long and arduous path the lunar confection has traveled during the past 75 years—including bouts with economic depression, war, recessions, conglomerate competition, and changing generational tastes—and its enduring popularity almost a century later.

Industries

A satirical play on the bestselling book The World Is Flat by Thomas Friedman, this book takes a humorous approach to social issues facing the conflicted, contemporary south. Tackling everything from crystal meth abuse and obesity to sexual misconduct, it blends sarcasm with outspoken insight that will make readers laugh in spite of it all. This unrestrained, humorous take on life in the 21st-century south will delight both native southerners and those who simply love the land below the Mason-Dixon Line.

The South Is Round: Contemplations of a Twenty-First Century Redneck

Humor & Entertainment

Humor

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Books by MAGEE, David