Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

The User's Journey: Storymapping Products That People Love

Computers & Technology

Lichaw, Donna

Computer Science

Rosenfeld Media

A step–by–step leadership guide from executive coach, keynote speaker, and bestselling author Donna Lichaw to transform yourself, your team, and your business into a league of superheroes poised for success.\n"Finally a book that doesn’t treat leadership styles as one–size–fits–all. The Leader’s Journey helped me think through how to tell my own story as a leader." —Melissa Perri, author of Escaping the Build Trap and Senior Lecturer, Harvard Business School\nNo one gives you a manual for how to be a great leader. Enter leadership expert Donna Lichaw. Drawing on psychology, neuroscience, design thinking, and her years of experience coaching business leaders from the likes of Amazon, Disney, Google, Mastercard, Lichaw’s tried-and-true leadership development methods will empower you to activate your superpowers, achieve your mission, and bring your team along for the ride. 
In this actionable four-part framework, you’ll learn: 
How to own and leverage your core story as a leader 
How to activate your leadership superpowers–and manage your personal Kryptonite 
How to develop a strategic roadmap to achieve your personal and business goals 
How to make a lasting impact that only you can make\nWith compelling examples from her extensive executive coaching career, Lichaw brings her background in storytelling and filmmaking to bear in this entertaining and engaging guide. Whether you're a founder, senior leader, or still aspiring to senior leadership, The Leader's Journey is an essential resource for anyone looking to step into their power and make a difference in their business and the world.

The Leader's Journey: Transforming Your Leadership to Achieve the Extraordinary

Business & Money

Business Culture

Two Waves Books

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Books by Lichaw, Donna