Praise for Marketing in the Public Sector “Professionally, as an academic turned politician, this book–if published a few years earlier–would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the application of different marketing principles along each step of the transition process toward establishing an efficient service-oriented governmental agency.” Somkid Jatusripitak, Ph.D., Deputy Prime Minister and Minister of Commerce, Royal Thai Government “This book is filled with insights for people who want to communicate effectively about government programs, but it should also be on the bookshelf of any government manager who needs to think creatively about how to improve customer service. Every page contains information and ideas that public-sector leaders can, and should, put in their management tool kits.” Christine O. Gregoire, Governor, Washington State “Increasingly, public sector managers have been challenged to ‘do more with less.’ Marketing in the Public Sector demonstrates that marketing is not simply another line-item expense, but rather a set of tools that help public servants allocate resources more effectively and efficiently. The book is chock-full of real-world stories of creative marketers working within diverse organizations, all of whom have come to understand that marketing is not simply advertising or persuasion, but rather a mindset.” E. Marla Felcher, Ph.D., Adjunct Lecturer in Public Policy, John F. Kennedy School of Government, Harvard University “Kotler and Lee are teaching governments to motivate by invitation rather than intimidation. Instead of complaint and reaction, they work to create a culture of contagious cooperation that can replace rulemaking with social consensus. This is a practical manual for un-clogging hearing rooms, cooling tempers, and putting government back on the side of the people who pay for it.” Dave Ross, CBS News Commentator “Marketing in the Public Sector provides an excellent planning framework for public sector officers engaged in all levels of marketing and communications. Showcasing real-world examples, it successfully demonstrates the marriage of commercial marketing concepts into public sector practice.” Dr. K Vijaya, Director, Corporate Marketing &amp; Communications, Health Promotion Board, Singapore “Public sector organizations are now faced with an urgent need to stand out from the crowd in order to successfully compete for funding, talent, and influence. Philip Kotler and Nancy Lee have written a unique, practical, and timely book containing comprehensive guidelines and cases that those involved in the marketing of public sector organizations will find absorbing and most useful.” Paul Temporal, Group Managing Director, Temporal Brand Consulting, Author of Public Sector Branding in Asia “Every day, professionals in the public sector deliver thousands of programs and services in increasingly demanding environments. This book is a ‘must read’ and a standard reference for every public servant engaged in public sector marketing and communications. Congratulations to Kotler and Lee for creating a book that is both educational and practical.” Jim Mintz, Director, Centre of Excellence for Public Sector Marketing <ul>
<li>Use time-tested marketing principles to increase citizen participation, compliance, and support</li> <li>Leverage proven “4Ps” marketing tactics: optimize product, price, place, and promotion</li> <li>Segment your markets, reach your clients where they are–and satisfy them
</li> <li>Influence positive behavior: 12 social marketing principles that work</li>
</ul>
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Marketing in the Public Sector: A Roadmap for Improved Performance

Business & Money

Lee,Nancy

Kotler,Philip

Management & Leadership

Wharton School Pub

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Marketing in the Public Sector (paperback): A Roadmap for Improved Performance

Investing

Ft Press

Targeting the Top

How-to checklists and self-testing devices round out advice--especially geared to women in business or management--on time management, decision making, leadership skills, conducting meetings, handling power, and more

Ballantine Books

Targeting the top: Everything a woman needs to know to develop a successful career in business, year after year

DOUBLEDAY

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories

Cheng, Hong

Marketing & Sales

Jones& Bartlett Learning

Subtly linked by the background narrative of a serial killer's arrest in Vancouver, the stories in this collection inhabit a dark, urban landscape as they journey into the realm of desperate relationships, of power and impulse, emotional wagers and negotiations. As provocative as it is brilliant, Dead Girls boldly announces an original new voice in contemporary fiction. A hugely acclaimed, prize-winning debut.

Dead Girls

Literature & Fiction

Literary

MCCLELLAND STEWART

The Age, Nancy Lee’s electrifying debut novel, follows her celebrated story collection Dead Girls. Set in Vancouver in 1984 as Soviet warships swarm the Atlantic, The Age tells the story of Gerry, a troubled teenager whose life is suddenly and strangely catapulted into adulthood. Confronted by her mother’s newest relationship, confusion about her father’s abandonment, and anxieties about a looming nuclear incident, Gerry finds a kind of belonging with a group of misfits planning a subversive protest at the city’s upcoming peace march, but her fascination with their leader and her struggle with sexual identity create a rift between Gerry and her best friend, Ian. Bolstered by her grandfather, an eccentric news anchor in the throes of a bitter divorce, Gerry tries to put herself at the centre of the group’s violent plot. As the days leading up to the rally accelerate, Gerry finds herself escaping into a post-nuclear dystopia of her own creation. Her real life and fantasy life alternate until a collision of events and consequences forces her towards life or death decisions in both worlds. At the heart of the novel is Gerry’s combative yet tender relationship with the older Ian, as she both yearns for and rejects his protectiveness towards her until it’s too late. Stubborn, tough, and unaware of her vulnerability until tragedy occurs, Gerry navigates a razor’s edge of emotion and events. The Age is at once a heartbreaking journey through adolescent recklessness and desire and a portrait of a generation shaped by nuclear anxiety. Bold, original, told with piercing observation, mordant wit, and the same fearlessness that earned Dead Girls international acclaim, its arrival confirms Nancy Lee as one of Canadian literature’s most thrilling and compelling voices.

The Age

Vices are outlawed in Cloquet in 1918―except on the Island. There, loggers can have the time of their lives with drink, women of the night, and poker games. When the city is threatened by fire, the virtuous citizens of Cloquet have to overcome their prejudice in order to survive. Everything is destroyed―except the Island. As one reporter commented, “The Devil takes care of his own.”

The Island

United States

North Star Press of St. Cloud

See the best price to sell, buy, or rent books by Lee,Nancy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lee,Nancy

See the best price to sell, buy, or rent books by Lee,Nancy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing in the Public Sector: A Roadmap for Improved Performance

Marketing in the Public Sector (paperback): A Roadmap for Improved Performance

Targeting the Top

Targeting the Top

Targeting the top: Everything a woman needs to know to develop a successful career in business, year after year

Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories

Dead Girls

Dead Girls

The Age

The Island