Explains how managers can take full advantage of the growing blog phenomenon as a valuable marketing tool, source of consumer feedback, and public relations vehicle to develop new products, market old ones, and insure the future success of a business. 30,000 first printing.

Bloganomics: How to Know What Your Market Loves And Hates

Kline, David

Business & Money

CROWN PUB.

Despite the command from Christ to love your neighbour, Western Christianity has continued to be afflicted by the evil of racism and the acts of violence that accompany it. Through a systems theoretical and deconstructive account of religion and the political theology of St. Paul, this book traces how the racism and violence of modern Western Christianity is a symptom of its failure to secure its own myth of sovereignty within a complex world of plurality. &#12288; Divided into three sections, the book begins with a philosophical and critical account of what it calls the immune system of Christian identity. Focusing on Pauline political theology as reflective of an inherent religious "autoimmunity" built into Christian community, a theory of theological-political violence is located within Western Christianity. The second section traces major theoretical aspects of the historical "apparatus" of Christian Identity. It demonstrates that it is ultimately around the figure of the black slave that racialized Christian identity becomes a system of anti-blackness and white supremacy. The book concludes by offering strategies for thinking resistance against such racialised Christian identity. It does this by constructing a "pragmatics of faith" by engaging Deleuze's and Guattari's use of the term pragmatics, Moten's theory of black fugitivity, and Long's account of African American religious production. &#12288; This wide-ranging and interdisciplinary view of Christianity's relationship to racism will be of keen interest to scholars of Religious Studies, Theological Studies, Cultural Studies, Critical Race Studies, American Studies, and Critical Theory.

Racism and the Weakness of Christian Identity: Religious Autoimmunity (Routledge New Critical Thinking in Religion, Theology and Biblical Studies)

History

World

Routledge

Having gained extraordinary access to some of the most powerful CEOs and visionary architects of the Information Highway, Daniel Burstein and David Kline take readers on a gripping tour of what is perhaps the greatest business battle in history: the fight for supremacy in the new media and information markets of tomorrow. At stake in this corporate grand prix is the fate of every company with an eye on the future - and by some measures, a $3-trillion-a-year supermarket of new products and services that may become the biggest sector of the new economy. The authors analyze the strategies and tactics necessary to ensure a company its place in this fast-changing competitive environment. They also pose questions about the enormous cultural, social, and political conflicts engendered by this new technology revolution and its ability to kick-start a social and economic renewal. From marketing in cyberspace to the future of the Internet, Road Warriors, at once intriguing and troubling, is the book about the Information Highway and all its promise and challenges.

Road Warriors: Dreams and Nightmares Along the Information Highway

Burstein, Daniel

Industries

Plume

Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Now in paperback, the inside story of "the greatesttransformation of Microsoft since it became a multinationalcompany" Marshall Phelps's remarkable eyewitness story offers lessons forany executive struggling with today's innovation and intellectualproperty challenges. Burning the Ships offers Phelps'sdramatic behind-the-scenes account of how he overcame internalresistance and got Microsoft to open up channels of collaborationwith other firms.
<ul>
<li>Discover the never-before-told details of Microsoft's secrettwo-year negotiations with Red Hat and Novell that led to theworld's first intellectual property peace treaty and technicalcollaboration with the open source community</li>
<li>Witness the sometimes-nervous support Bill Gates and CEO SteveBallmer gave to Phelps in turning their company around 180 degreesfrom market bully to collaborative industry partner</li>
<li>Offers an extraordinary behind-the-scenes view of thehigh-level deliberations of the company's senior-most executives,the internal debates and conflicts among executives andrank-and-file employees alike over the company's new collaborativedirection</li>
</ul>
There are lessons in this book for executives in everyindustry-most especially on the role that intellectual property canplay in liberating previously untapped value in a company andopening up powerful new business opportunities in today's era of"open innovation." Here is a powerful inside account of the dawn ofa new era at what is arguably the most powerful technology companyon earth.

Burning the Ships: Intellectual Property and the Transformation of Microsoft

Phelps, Marshall

John Wiley&Sons, Inc.

Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. <ul>
<li>Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community</li> <li>Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner</li> <li>Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction</li> </ul>
There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.

Biography & History

wiley

An inside look at the business wars that rage over control of the technological future discusses how the information and digital revolution will change society. 35,000 first printing. Tour.

Computers & Technology

Dutton

David Kline came upon a sleeping woodchuck one summer day as he walked the land near his farm. In a gesture that speaks eloquently of Kline's relationship with the natural world, he scratched the animal gently with his walking stick, and the sleeping creature arched its back with pleasure at the attention.
Like its title, this collection of essays on nature, farming, animals, insects, and other topics bespeaks the gentle demeanor and appreciation for nature that shape the author's descriptions of the world around him. Whether sharing his fondness for watching clouds while he rests his horses or for planting flowers in his favorite spot in the woods, David Kline offers a view of life that few of us take time to experience. Scratching the Woodchuck resounds with knowledge, reverence, and a joyful spirit, and to follow Kline's explorations of the landscape and animals around his farm is to sense and come to share his respect for and unity with the earth.

Scratching the Woodchuck: Nature on an Amish Farm

Americas

Univ of Georgia Pr

University of Georgia Press

From "Forbes" and "Fortune" to the "Wall Street Journal" and "Harvard Business Review", the pundits are calling it the next corporate strategy challenge: how to use patents and other intellectual property not just as legal tools but as weapons of business competition. With "Rembrandts in the Attic", authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios. Writing engagingly and citing numerous case studies, the authors warn that firms can no longer ignore the growing power of patents in business competition. The competitive battles once fought for control of markets and raw materials are today increasingly being waged over the exclusive rights to new ideas and innovations. Where once executives may have feared that their competitors might out-market or out-produce them, they must now be concerned that rivals - especially in the booming e-commerce sectors of the Internet - may secure exclusive patent rights to the essential technologies or even to the fundamental business concepts that they need to be in business in the first place. "Rembrandts in the Attic" lifts the veil of secrecy surrounding the use of patents in business competition today, showing how some of the world's most successful firms - market leaders such as Intel and Microsoft, Lucent and Gillette, IBM, and Priceline.com - have used patents to capture and defend markets, outflank rivals, boost bottom-line revenues and shareholder return, and enhance the commercial success of their enterprises. "Rembrandts in the Attic" is a superb strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R&amp;D and marketing to finance, human resources, and mergers and acquisitions. CEOs will learn how to use the authors' patent-enhanced 'Grow-Fix-Sell triage' to help them better allocate corporate resources and build a higher growth portfolio of businesses. R&amp;D managers can employ the authors' 'IP-3' strategy to help build category-leading products, amplify the branding and marketing efforts devoted to them, and secure the key 'choke points' that sustain their product or service advantage. And business development executives will discover how to use patents as competitive intelligence tools to uncover the most attractive M&amp;A opportunities, strengthen valuation and due diligence efforts, and configure asset sales and transfers to greatest advantage. If patents are the 'smart bombs' of tomorrow's business wars, then "Rembrandts in the Attic" is the definitive guide to deploying them for profit and competitive advantage.

Rembrandts in the Attic: Unlocking the Hidden Value of Patents

Rivette, Kevin G.

Harvard Business Review Press

Pleasures of moles, treefrogs, butterflies, rabbits, coyote, swans, etc, by the Amish Thoreau.

Scratching the Woodchuck: Nature on an Amish Farm by Kline, David (1999) Paperback

Science & Math

Biological Sciences

Athens The University Of Georgia Press. c1997

See the best price to sell, buy, or rent books by Kline, David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kline, David

See the best price to sell, buy, or rent books by Kline, David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Bloganomics: How to Know What Your Market Loves And Hates

Racism and the Weakness of Christian Identity: Religious Autoimmunity (Routledge New Critical Thinking in Religion, Theology and Biblical Studies)

Road Warriors: Dreams and Nightmares Along the Information Highway

Burning the Ships: Intellectual Property and the Transformation of Microsoft

Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Road Warriors: Dreams and Nightmares Along the Information Highway

Scratching the Woodchuck: Nature on an Amish Farm

Scratching the Woodchuck: Nature on an Amish Farm

Rembrandts in the Attic: Unlocking the Hidden Value of Patents

Scratching the Woodchuck: Nature on an Amish Farm by Kline, David (1999) Paperback