Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Now in paperback, the inside story of "the greatesttransformation of Microsoft since it became a multinationalcompany" Marshall Phelps's remarkable eyewitness story offers lessons forany executive struggling with today's innovation and intellectualproperty challenges. Burning the Ships offers Phelps'sdramatic behind-the-scenes account of how he overcame internalresistance and got Microsoft to open up channels of collaborationwith other firms.
<ul>
<li>Discover the never-before-told details of Microsoft's secrettwo-year negotiations with Red Hat and Novell that led to theworld's first intellectual property peace treaty and technicalcollaboration with the open source community</li>
<li>Witness the sometimes-nervous support Bill Gates and CEO SteveBallmer gave to Phelps in turning their company around 180 degreesfrom market bully to collaborative industry partner</li>
<li>Offers an extraordinary behind-the-scenes view of thehigh-level deliberations of the company's senior-most executives,the internal debates and conflicts among executives andrank-and-file employees alike over the company's new collaborativedirection</li>
</ul>
There are lessons in this book for executives in everyindustry-most especially on the role that intellectual property canplay in liberating previously untapped value in a company andopening up powerful new business opportunities in today's era of"open innovation." Here is a powerful inside account of the dawn ofa new era at what is arguably the most powerful technology companyon earth.

Burning the Ships: Intellectual Property and the Transformation of Microsoft

Business & Money

Phelps, Marshall

Kline, David

Industries

John Wiley&Sons, Inc.

Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. <ul>
<li>Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community</li> <li>Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner</li> <li>Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction</li> </ul>
There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.

Biography & History

wiley

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