New York Institute of Finance Guide Mutual Funds - 1999

Business & Money

Kirk Kazanjian

Investing

Prentice Hall Pr

Praise for Making Dough "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!" -Jay Conrad Levinson Bestselling Author, Guerrilla Marketing series of books "Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand." -Phil Lempert Author, Being the Shopper and Today show food trends editor "Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story." -Vince Gill Singer/Songwriter "You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from." -Seth Godin Author, Purple Cow "Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring." -Al Ries Coauthor, The Fall of Advertising and the Rise of PR "I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world." -From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee

Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success

Amy Joyner

Biography & History

wiley

"At last, Wall Street's most revered names have come together in one book to bring you timely advice and recommendations sure to pump up your investment profits. You'll find out which stocks and mutual funds the best in the business are buying right now, get tips for putting together your own winning portfolio and discover little-known ways the masters manage to continually stay ahead of the market. Written by one of America's foremost investment advisers and financial writers, this book will give you the information you need to succeed and prosper in today's volatile markets."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Wall Street's Picks for 1996 (Serial)

Economics

Dearborn Trade Pub

In the second annual edition of this bestsller, Kazajian's "dream team" of experts--three dozen of the investment world's biggest stars--name their favorite stocks and mutual funds for 1997. Both novice and seasoned investors will profit from the financial savvy and practical counsel of these noted authorities.

Wall Street's Picks for 1997 (Serial)

Driving Loyalty Turning Every Customer and Employee into a Raving Fan for Your Brand

RECORDED BOOKS^

VALUE INVESTING WITH THE MASTERS: REVEALING INTERVIEWS WITH 20 MARKET-BEATING MANAGERS WHO HAVE STOOD THE TEST OF TIME

See the best price to sell, buy, or rent books by Kirk Kazanjian. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kirk Kazanjian