Offers techniques to master selling ability, discussing the keys to delivering a convincing presentation, "secret power phrases," characteristics of "master closers," and types of networking which achieve the most effective results

ZERO RESISTANCE SELLING : (direct marketing)

Business & Money

MALTZ, MAXWELL

Kennedy, Dan S.

Management & Leadership

Prentice Hall Pr

You’ve come up with a brilliant idea for a brand-new product or service you know could make you rich. Or maybe you currently own a business that pays the bills, and your dream is to become fabulously successful and retire a millionaire. But how? How to Make Millions with Your Ideas has all the answers. This book is packed with the true stories and proven advice of ordinary people who began with just an idea, a simple product, or a fledgling business and wound up with millions. It examines the methods and principles of dozens of successful entrepreneurs, including author Dan Kennedy’s surefire, easy-to-follow Millionaire Maker Strategies. It helps you determine which of three paths to success are best for you and guides you step-by-step down that path on your way to fortune. Discover: · The eight best ways to make a fortune from scratch · How to turn a hobby into a million-dollar enterprise · How to sell an existing business for millions · The power of electronic media to help make you rich · The “Million Dollar Rolodex” of contacts and information you can use to get on the road to wealth

How to Make Millions with Your Ideas: An Entrepreneur's Guide

Finance

Plume

Direct mail marketer Dan Kennedy debunks 21 treasured maxims to show that the ideas people thought were helping them were actually holding them back. NO RULES is filled with real-life stories of ordinary people who have looked tradition square in the face and rejected it, taken their destinies into their own hands, and achieved success beyond their wildest expectations.

No Rules: 21 Giant Lies About Success and How to Make It Happen Now

Business Culture

A successful entrepreneur shares his views on how the standard business maxims are not always true and offers practical advice and anecdotes to help readers make going into business for themselves work. 35,000 first printing. Tour.

How to Succeed in Business By Breaking All the Rules: A Plan for Entrepreneurs

Dutton Adult

People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer." Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you’ll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended. From the author. . . "I first titled this book "Mugging for Fun and Profit," but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle To Get The Boodle,' which Hill transformed to 'Think And Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit 'em over the head and drag them out into the desert to empty their pockets, I’d suggest, you need to know how to make 'em laugh.

Make 'Em Laugh & Take Their Money: A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

Marketing & Sales

Glazer Kennedy Pub

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU’D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you! IN THIS BOOK---DISCOVER… * Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question! * Two kinds of CLARITY essential for marketing success---missing from most businesses * THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition * The 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to * A most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily made! * The Brinkley Prescription for virtually unlimited PRICE ELASTICITY &amp; the all-time, best-ever answer to any and every price objection * The Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising. PLUS, MONEYMAKING SECRETS &amp; LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar , Dave Thomas (Wendy’s), and Avatar.

Making Them Believe: How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions

Kessler, Chip

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:<ul>
<li>Completely updated text and examples</li>
<li>Great headline formulas</li>
<li>New exercises to spark creativity</li>The best way to use graphics</ul> Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.

Job Hunting & Careers

Adams Media

Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!

"Never take incoming calls!" and "Use, don't be abused by, technology!" are just two of the dozens of timesaving tips from the Professor of Harsh Reality. In this book, business-success expert Dan Kennedy delivers vital time-management techniques for the super-busy entrepreneur.
In his infectiously energetic style, Kennedy, noted author, speaker, and consultant, offers up page after page of time-saving advice -- sometimes tough, sometimes surprising, but always practical. He shows how to: -- Handle the information avalanche -- Turn time into wealth -- Gain the personal discipline that will make you successful

No B.S. Time Management for Entrepreneurs: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners, Guide to Time, Productivity, and Sanity (Self-Counsel Business Series)

Reference

UNKNO

This is a no-nonsense, winning advice for succeeding in selling from a seasoned pro. Filled with Dan Kennedy's provovative, radical ideas on persuasion and negotiation, No B.S. Sales Success will help you clear away the obstacles that block the path to sales success.

No B.S. Business Success (Self-Counsel Business Series)

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