People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer." Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you’ll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended. From the author. . . "I first titled this book "Mugging for Fun and Profit," but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle To Get The Boodle,' which Hill transformed to 'Think And Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit 'em over the head and drag them out into the desert to empty their pockets, I’d suggest, you need to know how to make 'em laugh.

Make 'Em Laugh & Take Their Money: A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

Business & Money

Kennedy, Dan S.

Marketing & Sales

Glazer Kennedy Pub

Known as the RV Capital of the World, Elkhart County, Indiana found itself mired in unemployment near 20% in 2009, as the gas crisis and financial meltdown conspired to cut off much of the business the region had relied on for years. Every week was met with more lay-offs; plant shut downs, companies being sold and more bad news. Elkhart County was featured by FOX News, CNN, and major networks, national newspapers and even on late night comedy as the ground zero of our nation’s economic misery. Right after President Barack Obama was inaugurated, he chose Elkhart County as the first place to sell his massive stimulus package. His message of hope may have rung true for some, but many Elkhart County business people decided that bailouts coming from the government couldn’t be the right answer. No Thank You, Mr. President, provides stories of how real entrepreneurs, businesses and community leaders are rolling up their sleeves and working to succeed despite the seemingly long odds. This book has a message of hope based on American Values of hard work, personal responsibility, celebrating success and reliance on the individual, not the government. Here are just a few inspiring stories of success and hope that will make you remember why America is the greatest nation in history: * An Amish machine shop with exceptional skills, inventive products and minimal use of new technology. * Real Estate Entrepreneur expanding and looking for new opportunities in the housing crisis. He even decided to run for State Representative. * A hometown bank, holding true to their conservative policies and thriving despite the meltdown. * The largest privately owned RV Company gaining market share in a down market. * A husband and wife team who created a sensational new product that is growing like crazy in the competitive retail gift shop market. * A technology company flying under the radar, but growing and competing in well chosen niche markets the big guys aren’t interested in.

No Thank You, Mr. President: How Real Businesses From Elkhart County, Indiana Stood Up to Fight and Thrive on Their Own in Spite of the Economic Turmoil

Cohoat, John S.

Economics

What if you could realistically achieve the kind of wealth it takes most people 10 years or more to accumulate and have this wealth in your hands in as little as 9 months? Sound crazy? Good! Chances are you are one of the millions of people that have been led to believe that you have to wait a long, long time, sometimes up to 30 or more years, for your wealth goals to be achieved. The good news is you do not have to wait that long and can have your financial chips in a matter of months not years! Inside these pages you will find a proven system, complete with easy instruction, to achieving your financial goals now vs. having to wait for your financial payday and hoping your money will be there after working all of those years. The good news about "9 Month Investing" is it not only eliminates your biggest enemy, TIME, the methods are also easy to follow and implement as well. No excuses! Now anyone, if they know how, can achieve the wealth they want and deserve in a matter of just 9 months!

The 9 Month Investment: A Passive Investors Guide to Achieving 10 Years Worth of Wealth Accumulation in Only 9 Months

Garman, Darin R.

Real Estate

If you want to master some new goal and don’t have time to fit anything else into your life, "Time Genius" will show you how. "Time Genius" makes the seemingly impossible become possible.  Have you ever had one of those moments when a brilliant idea pops into your head, but the thought of implementing that idea into your life or business just overwhelms you? "Time Genius" will break the limitations of your mind and give you the framework to design that thought into an achieved goal. You know people who seem to have it all. They have the best business, the best body, the best personality, and the best life. The difference between you and them is simple. At some point in their life, they discovered a secret that has been around forever. The difference between really succeeding in life and just being average is fractional. Chances are that you already know how to use some of these ancient laws to your advantage. You just don’t know how to use them correctly and in the right sequence. "Time Genius" is no regular book that you buy once, read, and file on a shelf in your library. "Time Genius" is built to be your own personal blueprint of success.  You will use it over and over again, building up a wealth of goals and accomplishments along the way. If you want to let others in on the secret once you understand, that’s your business.

Time Genius: Design, Achieve and Implement Any Goal Into Your Already Hectic , Crazy Life (or Business)

Self-Help

Griffin, Chris

Success

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU’D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you! IN THIS BOOK---DISCOVER… * Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question! * Two kinds of CLARITY essential for marketing success---missing from most businesses * THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition * The 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to * A most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily made! * The Brinkley Prescription for virtually unlimited PRICE ELASTICITY &amp; the all-time, best-ever answer to any and every price objection * The Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising. PLUS, MONEYMAKING SECRETS &amp; LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar , Dave Thomas (Wendy’s), and Avatar.

Making Them Believe: How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions

Kessler, Chip

* Are you searching for a new dentist? * Are you struggling to find the right dentist for you? * Are you disappointed by a previous bad experience? * Are you confused and don’t know who to trust? * Or are you petrified of dental care and don’t know where to turn? If you have answered yes to any or all of these questions then "There IS No Perfect Dentist" will provide the help you need to change your smile, your dental health and possibly your life forever. Revealed inside for the very first time is the insider knowledge you need to choose the perfect dentist for you. Uncover the essential information you cannot afford to miss, like: * The 15 questions you must ask any dentist before undertaking treatment * Where to look when searching for your perfect dentist * Five ways to defeat fear of the dentist * What to do if things go wrong and much, much more Whether seeking cosmetic dentistry or just great dental health "There IS No Perfect Dentist" provides knowledge--knowledge required to make one of the most important decisions you will ever make as you ask yourself: How would I like to smile? Do I want to improve my dental health? Where do I go and who do I ask to fix it?

There is No Perfect Dentist: The Never Before Revealed Secrets to Choosing the Right Dentist for You!

Gerrard, Neil

Health, Fitness & Dieting

Nigel Botterill had a successful corporate career. Big six figure salary, bonuses, the works. Then, one day in November 2002, a meeting didn’t quite go to plan. He found himself out of a job and, on the way home to tell his wife the news, he took the decision to never be employed ever again.  The Botty Rules is the story of what happened next. How, after several false-starts, Nigel has built a multi-million pound business empire from scratch, with five separate brands. This fascinating tale  is a roller-coaster ride of what it takes to achieve real entrepreneurial success in 21st century Britain. The story is peppered with ‘Botty Rules’ -- the simple but powerful lessons that Nigel has learned along the way, sometimes painfully, but which collectively are a complete blueprint for success for any business owner or entrepreneur who is serious about making it big in the new economy.  Straight-talking, disarmingly honest, and packed with practical tips and help for any business owner The Botty Rules is probably the most useful--and entertaining--business book of the year…

The Botty Rules: Success Secrets for Business in the 21st Century

Botterill, Nigel

Biography & History

Other lawyers are living extraordinary lives and their success can be discovered and modeled! Who wants to spend 60 to 70 hours per week in the office? What lawyer would love nothing more than to be accessible to his or her clients 24 hours a day, 7 days a week? "Great Legal Marketing" will show you how you can implement proven strategies into your marketing campaign that will make your ideal clients come knocking on your door. "Great Legal Marketing" will dramatically alter the way you view the marketing of your law practice. Ben Glass illustrates, in an easy-to-follow format, how you can: - Improve your mindset about marketing and its purpose - Build a valuable database of past, current and future clients - Cultivate a group of followers who will send business your way - Create a system that puts your marketing on auto-pilot - Follow the footsteps of other successful lawyers who have “figured it out” - Integrate various marketing techniques into your practice...today - Avoid the common pitfalls of lawyer marketing Not only does "Great Legal Marketing" incorporate Ben’s valuable advice, there are also guest chapters written by people who are in the marketing trenches on a daily basis. You will be able to learn various perspectives on marketing, including what works and what does not. Don’t leave marketing to chance. Let "Great Legal Marketing" guide you on the path toward a profitable law practice that doesn’t require you to spend each and every day in the office!

Great Legal Marketing: How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner

Glass, Benjamin W

Management & Leadership

“When it’s cloudy in the pulpit, it’s foggy in the pew.” Your company’s success begins with clarity. . .clarity of vision, of purpose and of planning. As the company’s leader, it’s your job to ensure this clarity permeates throughout your corporate culture, but during turbulent times, that’s not always an easy task. From globalization to economical constraints to advancements in technology, the business world just isn’t what it used to be and that means that business owners must adopt a new mindset if they want to ensure future success. ""Above the Fray"" is the blueprint for this new mindset, providing strategies and resources that will help you recreate your business from the ground up. Join renowned business coach and entrepreneur, Larry Parman as he walks you through this strange new world and shows you how to combat the turbulence and overcome the odds. Not to just survive, but to thrive. . .and to achieve your dreams.

Above the Fray: Leading Yourself, Your Business and Others During Turbulent Times

Parman, Larry

See the best price to sell, buy or rent books by the Glazer Kennedy Pub publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Glazer Kennedy Pub

See the best price to sell, buy or rent books by the Glazer Kennedy Pub publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Make 'Em Laugh & Take Their Money: A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

No Thank You, Mr. President: How Real Businesses From Elkhart County, Indiana Stood Up to Fight and Thrive on Their Own in Spite of the Economic Turmoil

The 9 Month Investment: A Passive Investors Guide to Achieving 10 Years Worth of Wealth Accumulation in Only 9 Months

Time Genius: Design, Achieve and Implement Any Goal Into Your Already Hectic , Crazy Life (or Business)

Making Them Believe: How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions

There is No Perfect Dentist: The Never Before Revealed Secrets to Choosing the Right Dentist for You!

The Botty Rules: Success Secrets for Business in the 21st Century

The Botty Rules: Success Secrets for Business in the 21st Century

Great Legal Marketing: How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner

Above the Fray: Leading Yourself, Your Business and Others During Turbulent Times