Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

Multivariate data analysis with readings

Science & Math

Joseph F. Hair, Jr.

Rolph E. Anderson

Ronald L. Tatham

Mathematics

Collier/Macmillan

Marketing Research: In a Digital Information Environment

Robert P. Bush

David J. Ortinau

Business & Money

Irwin Professional Publishing

This work offers a balance between primary and secondary market research information. It contains coverage of the critical information research tools and skills needed by marketing researchers and business decision-makers.

Marketing Research: A Practical Approach for the New Millennium

Marketing & Sales

McGraw-Hill Education (ISE Editions)

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Essentials of Marketing Research

Mary Wolfinbarger

McGraw-Hill/Higher Education

382 Pages in quality color glossy paper.

Essentials Of Marketing Research (Ie) (Pb 2008)

McGraw=Hill

Slight wear and tear to cover. Eligible for free two-day Super Saving Shipping plus hassle free return policy.

Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)

McGraw–Hill Education

This first local adaptation of "Marketing Research" comprehensively reviews, dissects and applies key concepts and theories to real-world situations, emphasizing marketing research in its larger managerial and strategic context, and not just its principles and statistical methodologies. This is the only local textbook to fully address the cross-disciplinary nature of marketing research and its relationship to marketing strategy, customer relationship management, and decision-making (larger contextual issues that are often omitted from other books). This edition is further enhanced by all-new local cases, examples and exercises, and an expanded debate section that delves into the reasons behind marketing research successes, failures and formulas.

Marketing Research

Bryan A. Lukas

McGraw

Multivariate Data Analysis

Literature & Fiction

Action & Adventure

Macmillan

ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.

Marketing : Third Canadian Edition

Charles W. Lamb Jr.

Carl D. McDaniel

Nelson College Indigenous

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Books by Joseph F. Hair, Jr.