Social Media and Crisis Communication: Second Edition

"The second edition of this vital text provides theory, research, and application to orient readers to the latest thinking about social media usage in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth and social media platforms and newer technology types are discussed. Social Media and Crisis Communication provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on ethics section, a short communication overview piece, and case studies for each Area of Application, Social Media and Crisis Communication is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading-edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response"--

Business & Money

Jin, Yan

Austin, Lucinda

Marketing & Sales

Routledge

Product Description The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response. Review "Yan Jin and Lucinda Austin have pulled together an impressive list of crisis communication scholars whose research on various aspects of social media and crisis couldn’t be more timely--from a review of social media in a global context to misinformation, the book examines current issues in social media and crisis, foundations and frameworks and provides case studies. It is edited with dexterity. It is a "must have" in any crisis communication course and highly recommended."Amiso M. George, Texas Christian University, USA"This book provides a one-stop, evidence base for new benchmarks of good practice in social media crisis communication. Its frameworks, methodologies, and insights cross multiple stages of crisis and disaster cycles and provide readers with relatable and global case studies and methods to design and evaluate real-world or in-class interventions or activities."Amisha Mehta, Queensland University of Technology, Australia“Excellent integration of research, theory and application written through a social media lens.” Terry L. Rentner, Bowling Green State University, USA“In an era when so many of us are trying to determine how best and when to use social media in the wake of a crisis, Social Media and Crisis Communication provides valuable and relevant content. Whether you are studying crisis communications or involved in planning and execution for an organization, this volume will give you essential background for solid decision-making.”Matt Tidwell, University of Kansas, USA About the Author Yan Jin (PhD, University of Missouri) is a Professor of Public Relations and the Georgia Athletic Association Professor at Grady College of Journalism and Mass Communication, University of Georgia. She has authored more than 90 peer-reviewed journal articles and over 20 book chapters. She is the lead editor of Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice (2021) and co-editor of the first edition of Social Media and Crisis Communication (2017), both published by Routledge. She received the 2019 Kitty O. Locker Outstanding Researcher Award from the Association for Business Communication and is an elected member of the Arthur W. Page Society. Lucinda Austin (PhD, University of Maryland) is an Associate Professor and PhD Program Director in the Hussman School of Journalism and Media, the University of North Carolina at Chapel Hill. She is co-editor of Social Media and Crisis Communication (First Edition) and has published in Communication Research, Journal of Applied Communication Research, Journal of Public Relations Research, Public Relations Review, etc. She received the Association for Education in Journalism and Mass Communication’s (AEJMC’s) Promising Professors Award, AEJMC Public Relations Division's (PRD’s) SuPRstar Award, the Page Center's Legacy Educator and Scholar Awards, and NCA's PRIDE Aw

Assessing Oral Strategic Competence of Young Language Learners

Reference

Wang, Jun

English as a Second Language

Scoring Second Language Spoken and Written Performance: Issues, Options and Directions (British Council Monographs on Modern Language)

Knoch, Ute

Fairbairn, Judith

Foreign Language Study & Reference

University of Toronto Press

The ability to speak and write effectively is widely recognized as an important skill in many contexts and for many purposes, both personal, educational and professional. Because these skills are considered important in second and foreign language learning contexts, they are often included in performance assessments. The scoring of such performances is, however, a complex undertaking and has attracted much attention, both in first and second language learning contexts. The increasing use of automated scoring systems has added to this complexity in recent years. It is therefore all the more surprising that there is no book available that provides an overview of this topic area - the scoring of second language performances. This monograph fills this gap, by drawing together the latest literature in the area. It focusses on issues relating to both rater-mediated assessments and sets out consideration in relation to automated scoring systems (and other technology) which are increasingly used in our field. This monograph provides a useful introduction to graduate students, researchers, test developers, other practitioners and teachers to this topic which has in many ways dominated the field of language assessment over many decades.

雁过留声(我的青葱岁月)(精)

Shanxi People's Publishing House

In the long-term experiment teaching based on the prepared, fully embodies the digital electronic technology and new theory, new technology and application of digital electronic technology, aimed at strengthening the students experimental skills and EDA technical application ability. The book consists of fundamentals of digital electronic technology lab and appendix two parts. Experimental content relates to a logic gate circuit test, a combinational logic circuit, sequential circuit, pulse circuit, A/D conversion circuit and D/A converting circuit, a total of 12 experiments. The appendix describes the digital circuit and digital logic experiment method, commonly used laboratory electronic instrument use.

Fundamentals of digital electronic technology experiment ( higher school "" eleven five "" Teaching Quality Planning ) (Chinese Edition)

Liu Guo Yue

Huang Ding Jun

China WaterPower Press

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