Accounting with Heart: China's Role in International Finance and Business

Wang, Jun

wiley

Online advertising is now one of the fastest advancing areas in the IT industry. In display and mobile advertising, the most significant technical development in recent years is the growth of Real-Time Bidding (RTB), which facilitates a real-time auction for a display opportunity. RTB essentially facilitates buying an individual ad impression in real time while it is still being generated from a user’s visit. RTB not only scales up the buying process by aggregating a large number of available inventories across publishers but, most importantly, enables direct targeting of individual users. As such, RTB has fundamentally changed the landscape of digital marketing. Scientifically, the demand for automation, integration and optimization in RTB also brings new research opportunities in information retrieval, data mining, machine learning and other related fields. Despite its rapid growth and huge potential, many aspects of RTB remain unknown to the research community for a variety of reasons. This monograph offers insightful knowledge of real-world systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising. The topics covered include user response prediction, bid landscape forecasting, bidding algorithms, revenue optimization, statistical arbitrage, dynamic pricing, and ad fraud detection. This is an invaluable text for researchers and practitioners alike. Academic researchers will get a better understanding of the real-time online advertising systems currently deployed in industry. While industry practitioners are introduced to the research challenges, the state of the art algorithms and potential future systems in this field.

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting (Foundations and Trends(r) in Information Retrieval)

Computers & Technology

Zhang, Weinan

Yuan, Shuai

Computer Science

Now Publishers

Linux system commands and Shell Scripting Practice Guidelines(Chinese Edition)

Machinery Industry Press

National English Test vocabulary necessary (Level 2)

Reference

Words, Language & Grammar

Foreign Languages ??Press Pub. Date :2008-01-01

Hey Chinese (Introduction to Chinese Characters) (Chinese Edition)

ANNA

Shanghai Jiao Tong University Press

Beiyin (Traditional vertical Edition) [Paperback]

culture and arts publication community; 1 edition

大白鲸幻想儿童文学读库:企鹅三剑客

大连出版社

世界我知道：德国

东北师范大学出版社

This book shows a panorama of sustainable development practices covering 70 major cities. This book has created the analysis framework of the "New Normal" of China's economy, demonstrated the features and connotation of the "New Normal", carried out in-depth analysis and systematic study on the connotation and extension of the "New Normal" of China's economy from ten aspects including growth shift, structural upgrading, innovation drive, regional synergy, moderate inflation, reform bonus, opening-up forced, risk exposure, sustainable development and macro-control in details and proposed targeted policy suggestions with practical application value that adapt to the new normal of China's economy and ensure the sustained, steady and healthy operation of the macro-economy.

A Preliminary Study on the New Normal of China's Economy (Research Series on the Chinese Dream and China’s Development Path)

Business & Money

Economics

Springer

See the best price to sell, buy, or rent books by Wang, Jun. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wang, Jun