Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from global service-based economies. This text encourages students to develop an understanding of the service processes that create value for identified target markets. An analytical learning approach, based on applying established and evolving services marketing concepts for Australasian organisations, is the rationale of the pedagogy adopted by this text. That approach is warranted for two reasons: - Australian and New Zealand service organisations are developing closer economic ties with the growing markets of their South-East Asian counterparts. - By understanding Australasian service organisations, students will be able to adopt an international perspective on services marketing.

Services Marketing

Business & Money

Gray, David

Hughes, Andrew

D'Alessandro, Steven

Chitty, William

Management & Leadership

Oxford University Press

Increasingly, more attention is being given by businesses to the implications of services provision and how services can be best managed and marketed. This text has been written to provide an understanding of the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. With a practical focus, it provides the necessary skills to analyse those successful service strategies that create customer value, achieve customer satisfaction and foster long term brand loyalty for a broad range of services. The text sequentially examines the various services marketing concepts, allowing students to develop conceptual frameworks that will enable to them to critically analyze the marketing activities of selected Australasian service organizations, and therefore be able to develop strategies to apply those concepts.

Marketing & Sales

Mediaeval Music: Sixth Liberal Art

Arts & Photography

Music

London : E. Benn ; Toronto : University Of Toronto Press

Medieval music: The sixth liberal art (Toronto medieval bibliographies)

University of Toronto Press

Medieval Music: The Sixth Liberal Art (Toronto Medieval Bibliographies, 4)

Reference

Univ of Toronto Pr

Many books discuss the theology and doctrine of the medieval liturgy: there is no dearth of information on the history of the liturgy, the structure and development of individual services, and there is much discussion of specific texts, chants, and services. No book, at least in English, has struggled with the difficulties of finding texts, chants, or other material in the liturgical manuscripts themselves, until the publication of Medieval Manuscripts for Mass and Office in 1982.
Encompassing a period of several centuries, ca 1200-1500, this book provides solutions for such endeavours. Although by this period the basic order and content of liturgical books were more or less standardized, there existed hundreds of different methods of dealing with the internal organisation and the actual writing of the texts and chants on the page. Generalization becomes problematic; the use of any single source as a typical example for more than local detail is impossible. 
Taking for granted the user's ability to read medieval scripts, and some codicological knowledge, Hughes begins with the elementary material without which the user could not proceed. He describes the liturgical year, season, day, service, and the form of individual items such as responsory or lesson, and mentions the many variants in terminology that are to be found in the sources. The presentation of individual text and chant is discussed, with an emphasis on the organisation of the individual column, line, and letter. Hughes examines the hitherto unexplored means by which a hierarchy of initial and capital letters and their colours are used by the scribes and how this hierarchy can provide a means by which the modern researcher can navigate through the manuscripts. Also described in great detail are the structure and contents of Breviaries, Missals, and the corresponding books with music. This new edition updates the bibliography and the new preface by Hughes presents his recent thoughts about terminology and methods of liturgical abbreviation.

Medieval Manuscripts for Mass and Office: A Guide to their Organization and Terminology

Literature & Fiction

History & Criticism

Andy Hughes’s work explores the detritus and garbage washed up on the shores where he surfs in surprisingly lush and romantic photographs. Despite their ominous presence, these mass-produced items become aesthetic forms within the open theater of the beach. By photographing everyday products in such an environment, Hughes attempts to draw attention to the small scale, the unseen, and the pollutants of modern industrial consumerist society. A portion of the proceeds from this book, which was designed by well-known designer David Carson, will be donated to three charities: Surfrider Foundation, Surfers Against Sewage, and the Marine Conservation Society.

Dominant Wave Theory

Individual Artists

Harry N.Abrams, Inc.

Van Gogh (Famous Artists Series)

Traces the life of the troubled nineteenth-century artist and looks at his major works

B E S Pub Co

Is your school ... 
<ul>
<li>Celebrating the daily achievements of staff and students?</li> <li>Building connections with the wider community?</li> <li>Monitoring its online presence across web channels?</li> <li>Using social media tools to get better classroom outcomes?</li> <li>Aware of its online risk profile and the steps it should take to minimise harm on social media?</li>
<li>Or simply not thriving online with a buzzing and active school community?</li>
</ul>Many schools have built an online presence without a long-term vision of what they want to achieve or without taking the strategic steps necessary to get the full support of their community. If your school is already "officially" online, there is a strong likelihood that it is not getting the most out of its efforts. If your school is not officially online, it is running a very real risk of reputation damage while missing out on the massive benefits that this exciting space can bring to the field of education. Social Remediation is the culmination of five years of work with schools across the globe to take social media out of the realm of marketing and promotion and into one of community building, engagement and celebration.

Social Remediation

Education & Teaching

Sutton, Professor Peter

Schools & Teaching

Kai Ming Press

Emma, Disappeared: A gripping, twist-filled thriller where nothing is as it seems

Mystery, Thriller & Suspense

Thrillers & Suspense

Hachette Ireland

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