Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from global service-based economies. This text encourages students to develop an understanding of the service processes that create value for identified target markets. An analytical learning approach, based on applying established and evolving services marketing concepts for Australasian organisations, is the rationale of the pedagogy adopted by this text. That approach is warranted for two reasons: - Australian and New Zealand service organisations are developing closer economic ties with the growing markets of their South-East Asian counterparts. - By understanding Australasian service organisations, students will be able to adopt an international perspective on services marketing.

Services Marketing

Business & Money

Gray, David

Hughes, Andrew

D'Alessandro, Steven

Chitty, William

Management & Leadership

Oxford University Press

A practical, hands-on book for the non-expert in ECG interpretation, heavily illustrated with 2-colour ECGs specially re-drawn from original ECG printouts. A wide range of abnormalities are included. ECG interpretation is explained in the context of overall patient assessment, with emphasis on crucial questions such as 'Are the abnormalities I can see significant?' and 'Has this patient had a myocardial infarction?' and then takes the reader through what to do about the problem identified, including 'Should I refer this patient to a specialist cardiologist?' Chapter 1 provides a concise introduction to electrocardiography. The book is thereafter structured according to significant aspects of the ECG trace, e.g. 'The P wave' and The ST segment', aiding the development of essential pattern recognition skills. Information related to specific medical conditions or to specific ECG patterns is readily accessible via two special contents lists at the front of the book. The three final chapters present practical guidance on three key clinical scenarios (pacemakers, exercise testing, and cardiopulmonary resuscitation) related to ECG interpretation. This book should be particularly invaluable to any non-cardiologist dealing with a cardiac problem in the middle of the night; it includes strict guidance on when to proceed and when to wake the expert up.

Making Sense of the ECG

Medical Books

Houghton, Andrew

Allied Health Professions

Hodder Education Publishers

Making Sense of the ECG: A Hands-On Guide

Houghton, Andrew R.

Electrocardiography is one of the most common investigations performed by physicians, surgeons, general practitioners, nursing staff and paramedics. For cardiologists or those who read ECGs every day, pattern recognition in ECGs can become fairly straightforward; for most others even basic ECGs can present problems. If you are a non-expert, a trainee, or simply lack confidence in reliably interpreting ECGs, Making Sense of the ECG is designed for you. Find answers to the following important questions: ·How do I interpret this ECG? ·Are these abnormalities significant? ·How do I distinguish between VT and SVT? ·Has this patient had a myocardial infarction? ·How do I measure a QT interval? ·Should I refer this patient to a cardiologist? ·Or, simply, what should I do next?

Nursing

A classic text, Chamberlain's Symptoms and Signs in Clinical Medicine has been providing students and professionals with a detailed and well-illustrated account of the symptoms and signs of diseases affecting all the body systems since the first edition published in 1936. Now completely rewritten by a new team of authors selected for their experience and reputation in writing quality publications in their specialist fields, the 13th edition brings the title into line with current teaching and practice. One of the key challenges of writing a textbook of diagnostic medicine is to balance the "bottom up" approach of constructing a differential diagnosis from individual clinical findings, and the "top down" approach of learning the key features pertaining to a particular diagnosis. The 13th edition of Chamberlain's Symptoms and Signs in Clinical Medicine integrates both approaches into a coherent working framework that will assist the reader in preparing for academic and professional examinations, and in everyday practice. Presented in full colour and illustrated with relevant images, this book provides a thorough lesson in diagnostic medicine, ensuring the reader is fully prepared to deal with the challenging process of differential diagnosis through a thorough knowledge of the central features of the conditions that they are likely to encounter. Key features: <ul>
<li>Teaches the reader how to diagnose correctly through assessment of symptoms and signs while simultaneously recalling all key features of a given condition</li> <li>Full colour and generously illustrated</li> <li>Conforms with the core competencies required for the foundation years</li> <li>Includes bullet point lists and tip boxes</li> <li>Chapters conclude with a summary of key points for easy revision</li> <li>Written and edited by a highly experienced team of specialists</li> <li>Companion website</li>
</ul>

Chamberlain's Symptoms and Signs in Clinical Medicine: An Introduction to Medical Diagnosis

Reference

Words, Language & Grammar

CRC-Press

The Poetical Works of David Gray

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

The Poetical Works Of David Gray

Literature & Fiction

History & Criticism

Kessinger Publishing, LLC

(Guitar). 18 top songs from this vastly talented singer-songwriter: As I'm Leaving * Babylon * A Clean Pair of Eyes * Dead in the Water * Falling Down the Mountainside * Gathering Dust * Gutters Full of Rain * Hold On to Nothing * Late Night Radio * Lullaby * New Horizons * Real Love * Red Moon * Sail Away * Shine * Tell Me More Lies * Tidal Wave * White Ladder.

David Gray: 18 Acoustic Greats Specially Transcribed & Arranged for Guitar

Arts & Photography

Music

Wise Publications

Fully revised, this text is an invaluable handbook for in-service training, pre-service PGCE and all other FE teacher training courses. Accommodating the range and diversity of post-16 education throughout. Including a sequence of activities and case studies to encourage the reader to take an active and independent approach to learning.

Training to Teach in Further & Adult Education

Education & Teaching

Griffin, Colin

Nasta, Tony

Higher & Continuing Education

Nelson Thornes

White Ladder showcases David Gray's talent, emotional voice, and creative songwriting skills. All titles in this album-matching folio are arranged for voice and guitar in standard notation and guitar tablature, including lyrics and chord symbols. Titles are: Please Forgive Me * Babylon * My Oh My * We're Not Right * Nightblindness * Silver Lining * White Ladder * This Years Love * Sail Away * Say Hello Wave Goodbye * Through to Myself.

David Gray -- White Ladder: Authentic Guitar TAB

Alfred Music

Using QuarkXPress 4 is a task-based reference--a book readers will turn to for ways to solve problems, troubleshoot their projects. By presenting material in a results-oriented format and with only the essential information, it enables readers to find the answer they need and return to work quickly. The book will cover:- Setting Up Shop.- Laying Out Pages.- Illustrating with Boxes &amp; Lines.- Building Documents.- Editing Text.- Typography.- Publishing Long Documents.- Images.- Enhancing Type with Graphics.- Color and Trapping .- Printing &amp; Multimedia Output.
<ul>
<li>QuarkXPress 4.0 has 75 new features, and is the first major upgrade in 7 years. This will have more than half a million upgrades in the first year</li>
<li>Written by an expert author team, including a Quark documentation developer and graphic designers with more than 50 years of design and training experience among them</li>
<li>Using Quark 4's results-oriented and task-organized modular format puts answers at readers' fingertips so they can get what they need and go back to work</li>
</ul>

Using Quarkxpress 4

Anton, Kelly Kordes

Grey, David

Barnhart, Rochelle

Graphic Design

Que Pub

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Books by Gray, David