My Life in Advertising and Scientific Advertising

Hopkins, Claude

Sports & Outdoors

McGraw=Hill

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Business & Money

Marketing & Sales

Scientific Advertising was originally written in the early part of the 20th century. It was the author, Claude Hopkins, who was able to capture a new belief in written form. This new belief is that advertising could and should be a function with limited risk. He demonstrated that real results-oriented advertising and marketing is actually based on established principles and laws. He states that if the marketer respects these laws and principles and undertakes a scientific approach, then positive results are the inevitable outcome. Even though this philosophy was established decades ago, there are some modern day marketers that will mistakenly tout that the old rules no longer apply. However, most successful marketers will confirm that these principles areas alive today as they ever were. This has leadto the timeliness of the book Scientific Advertising. The contributor, Tony Books Avilez, has created amendments to this work to make it applicable to the modern day fitness professional. It is the new author's feeling with all his being that the field of fitness is one of the more laudable professions of the new century. However, the average fitness professional in this country most often finds it challenging to obtain and retain enough business to create a full-time income. This book will help solve this problem.

Scientific Advertising for the Fitness Professional

Avilez, Tony Books

Personal Finance

Booksworks

Unlike any other reprint of the original, unedited 1923 text by Claude Hopkins, this version provides more practical information on how to implement the concepts that Hopkins made famous. Each chapter is linked to a web video where marketing maverick Pete Mitchell is grilled about the real life implementation of the ideas made famous in this book. This groundbreaking book is essential reading for anyone looking to generate an never ending supply of qualified prospects begging to do business with them. David Ogilvy once said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." Experience this unique version of "Scientific Advertising" and crush your competition like ants on the sidewalk!

Scientific Advertising: Crushing Your Competition Like Ants on the Sidewalk

Anderson-Noble Publishing

Scientific Advertising in a Digital World, is based on the popular marketing book "Scientific Advertising" by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book.

Scientific Advertising: in a Digital World

Anderson, Barbara Aun

Barbara Aun Anderson

Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy is widely quoted as saying that "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times". The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". "The book also contains information on how to write advertising that sells: Salesmanship in print."

Scientific Advertising

CreateSpace Independent Publishing Platform

“My Life in Advertising” is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic “Scientific Advertising”). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, “My Life in Advertising” is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.

My Life in Advertising

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

Merchant Books

2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. "Scientific Advertising" is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". The book also contains information on how to write advertising that sells.

Martino Fine Books

See the best price to sell, buy, or rent books by Hopkins, Claude. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hopkins, Claude

See the best price to sell, buy, or rent books by Hopkins, Claude. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

My Life in Advertising and Scientific Advertising

My Life in Advertising and Scientific Advertising

Scientific Advertising for the Fitness Professional

Scientific Advertising: Crushing Your Competition Like Ants on the Sidewalk

Scientific Advertising: in a Digital World

Scientific Advertising

My Life in Advertising

Scientific Advertising

Scientific Advertising

Scientific Advertising