Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked: How to Build Habit-Forming Products

Business & Money

Eyal, Nir

Hoover, Ryan

Marketing & Sales

Lightning Source, Inc.

LEARN THE ULTIMATE DEFENSE AND FIGHTING SYSTEM FOR BEGINNERS As the official fighting system of the Israeli Defense Forces, Krav Maga has been battle-tested and has been proven successful. Its emphasis on instinctive movements and efficient counterattacks makes it an easy-to-learn and highly effective program for anyone—male or female, large or small, young or old. Krav Maga for Beginners presents the system’s fundamental techniques, its most useful real-world moves and its comprehensive fitness program. Whether you are looking to improve your fighting skills or gain the confidence to escape from a personal assault unharmed, Krav Maga or Beginners provides everything you’ll need to reach your fighting goal. With over 360 step-by-step photos, Krav Maga for Beginners makes it easy to learn the world’s most effective self-defense and fighting system: •Escape Danger •Counterattack •Neutralize &amp; Defeat

Krav Maga for Beginners: A Step-by-Step Guide to the World's Easiest-to-Learn, Most-Effective Fitness and Fighting Program

Health, Fitness & Dieting

Levine, Darren

Exercise & Fitness

Ulysses Press

LEARN TO COUNTER AND CONTROL THE MOST DANGEROUS SITUATIONS As the official defensive tactics system of the Israeli police and military, Krav Maga has proven its effectiveness on front lines and back streets. Now, Black Belt Krav Maga teaches and illustrates the discipline’s most potent self-defense moves. Based on simple principles and instinctive movements, these no-holds-barred street-fighting techniques are designed to do one thing and one thing only: End a fight as quickly as possible by completely disabling an opponent. Using these real-world moves—taught to top law-enforcement personnel—you’ll be able to protect yourself and others from life-threatening attacks. • With over 500 step-by-step photos illustrating counterattacks for the most dangerous situations, including neutralizing attackers armed with knives, guns and other weapons. • Covers fighting, ground fighting, advanced self-defense, weapons defenses and third-party protection.

Black Belt Krav Maga: Elite Techniques of the World's Most Powerful Combat System

Sports & Outdoors

Individual Sports

LEARN THE ULTIMATE DEFENSE SYSTEM FOR WOMEN With its emphasis on instinctive movements and efficient counterattacks, Krav Maga is the ideal self-defense system for any woman regardless of strength, size or age. Targeting its easiest-to-learn and most effective moves, Krav Maga for Women presents techniques and tips that quickly give you the skills and mindset to defend yourself against an attacker. As the official defensive tactics system of the Israeli Defense Forces, Krav Maga has been battle-tested on the front lines and backstreets. With Krav Maga for Women, you can gain the physical and tactical tools to protect yourself and loved ones. With more than 300 step-by-step photos, Krav Maga for Women makes it easy to learn the world’s best self-defense system, including: • DISABLING STRIKES • EFFECTIVE ESCAPES • REAL-WORLD DEFENSES

Krav Maga for Women: Your Ultimate Program for Self Defense

Campbell, Kelly

Weight Training for Martial Arts is the most comprehensive and up-to-date martial arts-specific training guide in the world today. It contains descriptions and photographs of the most effective weight training, flexibility, and abdominal exercises used by martial artists worldwide. This book features year-round martial arts-specific weight-training programs guaranteed to improve your performance and get you results. No other martial arts book to date has been so well designed, so easy to use, and so committed to weight training. This book is the most informative and complete resource for building muscles, speed, and stamina to enable the body to excel in judo, karate, aikido, kung fu, jujitsu, taekwondo, kempo, muay thai, and all other martial arts forms. The book provides martial artists with an abundance of easy to follow training techniques needed to be effective in the martial arts, such as flexibility, joint stabilization, balance, and muscle development.From recreational to professional, martial artists all over the world are already benefiting from this book’s techniques, and now you can too!

Weight Training for Martial Arts: The Ultimate Guide

Rodriguez-Ogren, Katalin

Price World Publishing

Krav Maga for Women: Your Ultimate Program for Self-Defense

Women's Health

Incidents of mass violence are not new and are unfortunately not rare, yet our avoidance of these realities is quite common. If we don’t acknowledge this truth about the violence present in society today, how can we be prepared to face it? This book takes a true look at what your options are for dealing with an active shooter event. Across the United States, businesses, schools, and communities may provide a video to watch or brief presentation to attend on dealing with active killers, often with the message of “run, hide, fight,” but the training generally stops there. What happens when we need to utilize the principles presented? These conversations don’t bring us closer to surviving active shooter events, and ignoring the reality of violence doesn't keep us safe. This book endeavors to instruct you on all aspects of responding to an active shooter situation. You’ll learn about planning, evading, and finding a secure place to barricade or cover, along with unarmed fighting, considerations for using a defensive weapon, how to give life-saving medical care, how to interact with law enforcement, how to cope with the aftermath, and where to begin your training. It’s a guide to preparing yourself and those you care about for these events, but it’s only the first step. What you do with the information is up to you. Your safety is your responsibility! Aaron Jannetti is the owner of Endeavor Defense and Fitness in Columbus, OH. His team teaches unarmed and armed self-defense, as well as strength and conditioning. He holds black belts, instructor diplomas, and numerous certifications and has traveled the US teaching active shooter response at universities, businesses, and communities in more than 30 different states. He brings the knowledge gained from this hands-on work with students from all walks of life back to his team to challenge the ways they teach and bring the best possible instruction to their community.

How to Survive an Active Killer: An Honest Look at Your Role in the Age of Mass Violence

Reference

Jannetti, Aaron

Pincus, Rob

Blauer, Tony

Grabo, Jon

Padovani, Alessandro

Survival & Emergency Preparedness

CreateSpace Independent Publishing Platform

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