Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked: How to Build Habit-Forming Products

Business & Money

Eyal, Nir

Hoover, Ryan

Marketing & Sales

Lightning Source, Inc.

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: <ul>
<li> Practical insights to create user habits that stick. </li> <li> Actionable steps for building products people love. </li> <li> Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. </li> </ul>

Portfolio

¿Por qué algunos productos capturan nuestra atención, mientras otros fracasan? ¿Qué hace que nos relacionemos con ciertos productos? ¿Hay un patrón que subyace a cómo nos enganchan algunas tecnologías? Este libro introduce a los lectores en el "Modelo Hook", un proceso de cuatro pasos que las empresas usan para construir hábitos. A través de ciclos de enganche (hook) consecutivos, los productos exitosos consiguen el objetivo final de atraer repetidamente a los usuarios - sin depender de costosa publicidad o agresivos mensajes. Enganchado (Hooked) es una guía para construir productos que la gente no pueda dejar. Escrito para gerentes de producto, diseñadores, gerentes de marketing, emprendedores, gerentes de desarrollo de clientes y gente ansiosa de aprender más acerca de elementos que nos ayuden a controlar nuestras conductas. Este libro entrega a los lectores: - Ideas prácticas para crear hábitos intensos en los usuarios. - Pasos accionables para construir productos que la gente ame. - Técnicas usadas por Twitter, Instagram, Pinterest, y otros productos que forman hábitos. Nir Eyal resumió años de estudios, consultoría y experiencia práctica para escribir un manual para crear productos que forman hábitos. Nir ha enseñado en el Graduate School of Business de la Universidad de Stanford y en el Hasso Plattner Institute of Design (d.school) de esa misma universidad. Sus escritos sobre tecnología, sociología y negocios aparecen en medios como el Harvard Business Review, The Atlantic, TechCrunch, y Psychology Today.

Enganchado (Hooked): Como Construir Productos y Servicios Exitosos Que Formen Habitos (Spanish Edition)

Sunshine Business Dev

Hooked: A Guide to Building Habit-Forming Technology

Hooked: How to Building Habit-Forming Products

CreateSpace Independent Publishing Platform

How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the “Hook Model”—a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.Eyal provides listeners with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Management & Leadership

BRILLIANCE AUDIO ^

Amazon.com Review\nEditors' pick: 
Indistractable reveals the key to getting the best out of technology, without letting it get the best of us." 
—Jon Foro, Amazon Editor

Indistractable

Self-Help

Motivational

Bloomsbury Publishing

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick. • Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Reference

"Indistractable provides a framework that will deliver the focus you need to get results.” —James Clear, author of Atomic Habits "If you value your time, your focus, or your relationships, this book is essential reading. I’m putting these ideas into practice." —Jonathan Haidt, author of The Righteous Mind National Bestseller Winner of the Outstanding Works of Literature (OWL) Award Included in the Top 5 Best Personal Development Books of the Year by Audible Included in the Top 20 Best Business and Leadership Books of the Year by Amazon Featured in The Amazon Book Review Newsletter, January 2020 Goodreads Best Science &amp; Technology of 2019 Finalist You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become “indistractable?” International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley’s handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book. In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us. Inside, Eyal overturns conventional wisdom and reveals: <ul>
<li>Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it</li> <li>What really drives human behavior and why “time management is pain management”</li> <li>Why your relationships (and your sex life) depend on you becoming indistractable</li> <li>How to raise indistractable children in an increasingly distracting world</li> </ul>
Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention—helping you live the life you really want.

Indistractable: How to Control Your Attention and Choose Your Life

Business Culture

BenBella Books

Hooked : comment créer un produit ou un service qui ancre des habitudes

EYROLLES

Hooked: Wie Sie Produkte erschaffen, die süchtig machen

Redline

See the best price to sell, buy, or rent books by Eyal, Nir. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Eyal, Nir

See the best price to sell, buy, or rent books by Eyal, Nir. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

Enganchado (Hooked): Como Construir Productos y Servicios Exitosos Que Formen Habitos (Spanish Edition)

Hooked: How to Building Habit-Forming Products

Hooked: How to Build Habit-Forming Products

Indistractable

Hooked: How to Build Habit-Forming Products

Indistractable: How to Control Your Attention and Choose Your Life

Hooked : comment créer un produit ou un service qui ancre des habitudes

Hooked: Wie Sie Produkte erschaffen, die süchtig machen