Crisis Management for Managers and Executives is a unique book that integrates research, first principle design and experiential insight into a structured overview of crisis management skills.

Crisis Management for Managers and Executives

Business & Money

Heath, Robert L.

Heath, Robert

Management & Leadership

Ft Pr

Social Media and Public Relations: Fake Friends and Powerful Publics (Routledge New Directions in PR & Communication Research)

<p>Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?</p>  <p>The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners―the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so.</p>  <p>This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies.</p> <p>Winner of the 2016 NCA PRIDE Award for best book</p>

Motion, Judy

Leitch, Shirley

Marketing & Sales

Routledge

<p><div style="text-align: justify;"> <p><b>Winner of the 2021 <i>National Communication Association</i> PRIDE award in the 'Outstanding Textbook' category!</b><br /> <br /> <b>Explore a wide range of theoretical frameworks and&nbsp;themes&nbsp;for public relations&nbsp;in this comprehensive and authoritative work</b>&nbsp;</p> </div> <div style="text-align: justify;"><i>Public Relations Theory: Capabilities and Competencies&nbsp;</i>is a comprehensive overview of the major theoretical perspectives in public relations,&nbsp;considering&nbsp;the evolution, diversification and merger of approaches&nbsp;that have been&nbsp;spurred by rapid changes in society, cultural boundaries, technology, and media environments.&nbsp;Authors Jae-Hwa Shin and Robert Heath&nbsp;explain&nbsp;both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice.&nbsp;</div> <div style="text-align: justify;">Rather than advocate in favor of a&nbsp;particular theoretical view or position,&nbsp;<i>Public Relations Theory: Capabilities and Competencies</i>&nbsp;covers&nbsp;a broad range of theoretical perspectives and themes in public relations, including:&nbsp;</div> <div style="text-align: justify;"> <ul style="margin-bottom: 0in; font-size: medium; margin-top: 0in;"> <li style="margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;">An examination of&nbsp;excellence theory,&nbsp;contingency theory,&nbsp;rhetorical theory,&nbsp;and critical theory as&nbsp;these perspectives apply&nbsp;to public relations&nbsp;</li> <li style="margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">Issues management, crisis management,&nbsp;risk management&nbsp;and conflict management&nbsp;with respect to public relations&nbsp;</li> <li style="margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">Combining theory and practice&nbsp;for&nbsp;conceptualization and strategic execution&nbsp;of robust public relations&nbsp;programs and campaigns&nbsp;</li> <li style="margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">The&nbsp;importance&nbsp;of public relations ethics&nbsp;to serve the public good&nbsp;</li> <li style="margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">How to define "the public"&nbsp;or "relationships"&nbsp;in the field of public&nbsp;relations&nbsp;</li> </ul> </div> <div style="text-align: justify;">The&nbsp;book&nbsp;&nbsp;closes&nbsp;with&nbsp;discussion of&nbsp;emerging topics and&nbsp;the recent transformation of public relations theory&nbsp;to take diversity, technology, and global identity into account&nbsp;and&nbsp;offers&nbsp;insight&nbsp;into future&nbsp;direction.&nbsp;</div> <div style="text-align: justify;">This book is perfect for&nbsp;upper level undergraduate and graduate students of public relations&nbsp;in journalism&nbsp;and communication.&nbsp;It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background&nbsp;and principles&nbsp;of their&nbsp;work and&nbsp;serve as&nbsp;an excellent reference for&nbsp;doctoral students&nbsp;and&nbsp;researchers&nbsp;in the area.&nbsp;</div></p>

Public Relations Theory: A Skills-Based and Case-Study Approach

Shin, Jae-Hwa

Wiley/Blackwell

In this paperback edition of a landmark volume, the authors have made the first in-depth analysis of a new management technique from the standpoint of communication theory. This book is a major contribution to the development of issues management, created for the benefit of senior executives. The authors have created a new issues management communication model, which is both an important contribution to theory and an excellent guide for the practitioner.

Issues Management: Corporate Public Policymaking in an Information Society

Nelson, Richard Alan

Sage Publications, Inc.

<p>In this paperback edition of a landmark volume, the authors have made the first in-depth analysis of a new management technique from the standpoint of communication theory. This book is a major contribution to the development of issues management, created for the benefit of senior executives. The authors have created a new issues management communication model, which is both an important contribution to theory and an excellent guide for the practitioner.</p>

Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations)

Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations′ strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics′ opinions.

<p>Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations′ strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics′ opinions.</p>

Economics

Human Communication Theory and Research: Concepts, Contexts, and Challenges (Routledge Communication Series)

This textbook introduces students to the growing body of theory and research regarding communication. Beginning with an orientation to communication theory and research, it explains why people generate theories and conduct research. The authors acknowledge that although the contributions of researchers from psychology, political science, and sociology are important, the most significant development in recent decades is the emergence of communication as a research discipline.   The text attempts to convince students that they are "communication theorists" who benefit from increased insights, theory, and awareness of research findings. Covering information and persuasion as well as discussing theories of language and meaning, the text provides theory and research relevant to interpersonal, organizational, and mass mediated contexts. Central themes feature the importance of uncertainty reduction, social influence, and self-competence.

Politics & Social Sciences

Bryant, Jennings

Social Sciences

<p>This textbook introduces students to the growing body of theory and research regarding communication. Beginning with an orientation to communication theory and research, it explains why people generate theories and conduct research. The authors acknowledge that although the contributions of researchers from psychology, political science, and sociology are important, the most significant development in recent decades is the emergence of communication as a research discipline. <br><br> The text attempts to convince students that they are "communication theorists" who benefit from increased insights, theory, and awareness of research findings. Covering information and persuasion as well as discussing theories of language and meaning, the text provides theory and research relevant to interpersonal, organizational, and mass mediated contexts. Central themes feature the importance of uncertainty reduction, social influence, and self-competence.<br></p>

See the best price to sell, buy, or rent books by Heath, Robert L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Heath, Robert L.

See the best price to sell, buy, or rent books by Heath, Robert L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Crisis Management for Managers and Executives

Social Media and Public Relations: Fake Friends and Powerful Publics (Routledge New Directions in PR & Communication Research)

Social Media and Public Relations: Fake Friends and Powerful Publics (Routledge New Directions in PR & Communication Research)

Public Relations Theory: A Skills-Based and Case-Study Approach

Issues Management: Corporate Public Policymaking in an Information Society

Issues Management: Corporate Public Policymaking in an Information Society

Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations)

Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations)

Human Communication Theory and Research: Concepts, Contexts, and Challenges (Routledge Communication Series)

Human Communication Theory and Research: Concepts, Contexts, and Challenges (Routledge Communication Series)