Public Relations: Strategies and Tactics

Wilcox, Dennis

Cameron, Glen

Reber, Bryan

Shin, Jae-Hwa

Business & Money

Pearson

Public Relations: Managing Competition and Conflict is an introductory book that provides the latest theories and practices in easy-to-understand terms, exploreing the role of competition and conflict in today’s modern public relations practice . Public Relations takes a brief, conflict-based approach, combining the insights of public relations experts Dennis Wilcox and Glen Cameron with the fresh voices of two of the fastest rising stars of public relations education Bryan Reber and Jae-Hwa Shin. Using up-to-date real world examples, checklists, and summaries to explore the role of competition and conflict, this book provide a whole new departure from other introductory texts. Public Relations: Managing Competition and Conflict is based on the idea that public relations is the management of competition and conflict on behalf of one’s client or organization and, if at all possible, the interests of the public that impact the organization. As such, the authors take an assertive approach, providing vigorous examples from the “real-world” of public relations that lend excitement to the profession for students. This book successfully merges theory and practice into a refreshing, easy-to-understand approach that will help the reader learn the basics of effective public relations practice.

Public Relations Today: Managing Competition and Conflict

Wilcox, Dennis L.

Reber, Bryan H.

Cameron, Glen T.

Marketing & Sales

-- 
 THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: <ul>
<li> Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. </li>
<li> Engage Students—An appealing visual design and real-world applications engage students in the material. </li>
<li> Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today. </li> </ul>

THINK Public Relations

THINK Public Relations Plus MySearchLab with eText -- Access Card Package

Think Public Relations

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.    Packages  Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.    Used or rental books  If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.    Access codes  Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --

MyLab Search with Pearson eText -- Standalone Access Card -- for THINK Public Relations (2nd Edition)

<div style="text-align: justify;"> Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category! Explore a wide range of theoretical frameworks and&nbsp;themes&nbsp;for public relations&nbsp;in this comprehensive and authoritative work&nbsp; </div> <div style="text-align: justify;">Public Relations Theory: Capabilities and Competencies&nbsp;is a comprehensive overview of the major theoretical perspectives in public relations,&nbsp;considering&nbsp;the evolution, diversification and merger of approaches&nbsp;that have been&nbsp;spurred by rapid changes in society, cultural boundaries, technology, and media environments.&nbsp;Authors Jae-Hwa Shin and Robert Heath&nbsp;explain&nbsp;both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice.&nbsp;</div> <div style="text-align: justify;">Rather than advocate in favor of a&nbsp;particular theoretical view or position,&nbsp;Public Relations Theory: Capabilities and Competencies&nbsp;covers&nbsp;a broad range of theoretical perspectives and themes in public relations, including:&nbsp;</div> <div style="text-align: justify;"> <ul style="margin-bottom: 0in; font-size: medium; margin-top: 0in;"> <li style="margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;">An examination of&nbsp;excellence theory,&nbsp;contingency theory,&nbsp;rhetorical theory,&nbsp;and critical theory as&nbsp;these perspectives apply&nbsp;to public relations&nbsp;</li> <li style="margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">Issues management, crisis management,&nbsp;risk management&nbsp;and conflict management&nbsp;with respect to public relations&nbsp;</li> <li style="margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">Combining theory and practice&nbsp;for&nbsp;conceptualization and strategic execution&nbsp;of robust public relations&nbsp;programs and campaigns&nbsp;</li> <li style="margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">The&nbsp;importance&nbsp;of public relations ethics&nbsp;to serve the public good&nbsp;</li> <li style="margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">How to define "the public"&nbsp;or "relationships"&nbsp;in the field of public&nbsp;relations&nbsp;</li> </ul> </div> <div style="text-align: justify;">The&nbsp;book&nbsp;&nbsp;closes&nbsp;with&nbsp;discussion of&nbsp;emerging topics and&nbsp;the recent transformation of public relations theory&nbsp;to take diversity, technology, and global identity into account&nbsp;and&nbsp;offers&nbsp;insight&nbsp;into future&nbsp;direction.&nbsp;</div> <div style="text-align: justify;">This book is perfect for&nbsp;upper level undergraduate and graduate students of public relations&nbsp;in journalism&nbsp;and communication.&nbsp;It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background&nbsp;and principles&nbsp;of their&nbsp;work and&nbsp;serve as&nbsp;an excellent reference for&nbsp;doctoral students&nbsp;and&nbsp;researchers&nbsp;in the area.&nbsp;</div>

Public Relations Theory: A Skills-Based and Case-Study Approach

Heath, Robert L.

Wiley/Blackwell

--    THINK Currency.  THINK Relevancy.  THINK Public Relations.         The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format.  Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession.     A better teaching and learning experience  This program will provide a better teaching and learning experience—for you and your students.  Here’s how:   Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics.  Engage Students—An appealing visual design and real-world applications engage students in the material.  Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.     

THINK Public Relations: Pearson New International Edition

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