This is a book of caselets for the Fixed Income Securities market. It makes heavy use of Bloomberg as a tool for the course. It also is keyed directly with all of the existing Fixed Income titles that are currently in use for the course. The authors use a framework for all of the cases that puts the student in the position of being an "intern" for the Managing Director for the Fixed Income Department of a large prestigious firm. This framework is great for addressing all of the key topics and tools that are key to students understanding all about Fixed Income Securities. Tying each of the caselets to specific topics and chapters in the existing texts for the course and identifying key Bloomberg functions that will be used with each caselet make assignment by instructors very easy.

A Wall Street Internship: Introduction to Fixed-Income Analytics, Volume 1

Business & Money

Griffiths, Mark D.

Grieves, Robin

Economics

South-Western College Pub.

Designed for undergrads and MBA students, Modern Financial Markets takes a modern approach to financial markets by focusing on markets rather than institutions. Valuation and Risk Management are covered "under one roof" rather than separately giving the student a real-world approach to financial markets.

Modern Financial Markets: Prices, Yields and Risk Analysis

Blackwell, David W.

Winters, Drew B.

John Wiley&Sons, Inc.

International Marketing: Second Asia–Pacific Edition is a thorough revision reflecting contemporary developments in international marketing. The text maintains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. The book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace. The use of real-world examples of both small and medium-sized enterprises (SMEs) and multinational corporations (MNCs) operating in the Asia–Pacific region provides a strong theoretical and conceptual foundation of international and global marketing perspectives. A key underlying theme of the text is that while it may not be possible for all organisations in the Asia–Pacific region to market their products and services on a truly global scale, organisations that operate in any marketplace need to understand and be aware of competition from both local SMEs and MNCs that are increasingly attempting to operate globally.

International Marketing

Kotabe, Masaaki (Mike)

Helsen, Kristiaan

Pecotich, Anthony

Ang, Sween Hoon

Noble, Gary

Riege, Andreas

Marketing & Sales

wiley

Premium Bonds (Great Brand Stories)

Cyan Books

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