<p>Leaders of large companies face a tough challenge: how do you grow your business in fiercely competitive and maturing markets? This text shows executives how they can uncover pockets of opportunity even in the most crowded markets.</p>

The Granularity of Growth: Making Choices That Drive Enduring Company Performance by Patrick Viguerie (2007-10-25)

Patrick Viguerie

Cyan Books

The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in Nigeria and Indonesia, is explored in this fascinating analysis of the 250-year-old brand. Popular Guinness ads from across the years are included, as well as information on current company practices and marketing campaigns.Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

Guinness Is Guinness : The Colourful Story of a Black and White Brand

Business & Money

Mark Griffiths

Marketing & Sales

There is no one quite like David Beckham: brilliant footballer, dedicated athlete, fashion model, global icon and all-round celebrity. David Beckham has become one of the most pwerful brands in the modern world, with earning power to prove it.This book shows David Beckham in a new light: as a man who has harnessed his skills and his fame to market himself in the same professional and disciplined way that a successful company markets its brands.By looking at the key choices Beckham made on and off the pitch, brand expert Andy Milligan helps us understand how he has achieved his phenomenal commercial success, even to this day as Beckham prepares for the 2010 World Cup finals in South Africa.  Brand it Like Beckham is an analysis of what makes Beckham so saleable to both men and women, from the United States to Japan The Times newspaper.

Brand It Like Beckham : The Story of How Brand Beckham Was Built

Milligan, Andy

Insight into Starbucks's rise to worldwide recognition is given in this tale of marketing success. From three college friends' dreams of coffee beans to the cafés that are open on nearly every street corner, Starbucks has grown immensely with three new shops opening every day across the world. Full of interesting facts about the coffee giant, the book includes a rare interview with CEO Howard Schultz.Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

My Sister's a Barista : How They Made Starbucks a Home from Home

John Simmons

Premium Bonds (Great Brand Stories)

Griffiths, Mark D.

Economics

Everyone has his or her own style at work. But if you look at the people who are successful, you'll see similarities. They always do the most important things first-they know how to prioritize. They can sum up how their company stands out from the pack in only a few minutes. They work with a sense of urgency, every day. These are the kinds of qualities and habits that never go out of style. Moreover, they are crucial to any successful career and life. By pursuing them regularly, you and your company are more likely to get ahead.    In The Six Fundamentals of Success, CEO and business consultant Stuart Levine spells out exactly how to practice the constants of business success-whether it's satisfying customers, developing strong relationships, or communicating clearly-through six fundamental principles, gained from decades of experience working with top executives. But it's the way Levine zeroes in on these fundamentals-add value, communicate well, deliver results, act with integrity, invest in relationships, and gain perspective-and brings them to life through dozens of pithy, to-the-point rules that makes the book so practical and useful. With no-nonsense lessons like "Face time counts," "Do breakfast," and "Share the good news-and the bad," Levine offers concrete examples of how to behave, respond, and motivate others.     Aimed atbusiness people and entrepreneurs at all levels, whether they work in companies large or small, The Six Fundamentals of Success provides the smart, action-oriented guidance people need in today's challenging climate.

The Six Fundamentals of Success : The Rules for Getting It Right for Yourself and Your Organization

Levine, Stuart

Processes & Infrastructure

Return on Customer : Creating and Maximizing Value from Your Scarcest Resource

Peppers, Don

Winning Together

Common Ground

Travel

Rich, Tim

Simmons, John (Ed)

Europe

The Ape in the Corner Office

Richard Conniff

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