Relationship Selling and Sales Management

Relationship Selling and Sales Management (McGraw-Hill/Irwin Series in Marketing)

Greg W. Marshall

Mark W. Johnston

Business & Money

Irwin/McGraw/Hill

Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

Relationship Selling

Marketing & Sales

McGraw/Hill/Irwin

McGraw-Hill Connect is a digital teaching and learning environment with a fully interactive eBook that saves students and instructors time while improving performance over a variety of critical outcomes. Connect offers rich content, abundant assignment types, and flexible policy options along with powerful study tools that adapt to individual student understanding and need. Connect can generate a number of powerful reports that let you quickly review the performance of an individual student or an entire class.

Connect 1-Semester Access Card for Marketing Management

Mark Johnston

McGraw–Hill Education

2011 update to Marketing Management

2011 Update to Marketing Management

McGraw=Hill

Marketing: Real People, Real Choices

Michael R. Solomon

Elnora W. Stuart

Pearson Education US

Marketing: Real People, Real Choices (2-downloads)

Pearson

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.  Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.  For undergraduate Principles of Marketing courses.This package includes MyMarketingLab™.  Real People, Real Choices   Marketing: Real People, Real Choices  is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.  Personalize Learning with MyMarketingLab.  MyMarketingLab  is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.  0133130592/9780133130591 Marketing: Real People, Real Choices Plus MyMartketingLab with Pearson eText -- Access Card Package, 8/e Package consists of: 0132948931/9780132948937   Marketing: Real People, Real Choices, 8/e(  0132952343/ 9780132952347 2014 MyMarketingLab with Pearson eText -- Instant Access -- for Marketing: Real People, Real Choices, 8/e    

Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card

Bradley Barnes

Vincent-Wayne Mitchell

Management & Leadership

Financial Times/Prentice Hall

Marketing: Defined Explained Applied Casebook

PHILIP KOTLER

Gary M. Armstrong

custom publishing

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Books by Greg W. Marshall