Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

Relationship Selling

Business & Money

Greg W. Marshall

Mark W. Johnston

Marketing & Sales

Irwin/McGraw/Hill

"Marketing Management 1/e" effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business.

Marketing Management

McGraw-Hill/Higher Education

Relationship Selling and Sales Management

Relationship Selling and Sales Management (McGraw-Hill/Irwin Series in Marketing)

"Relationship Selling and Sales Management, 1/e" by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70 per cent) with Leadership and Sales Management (30 per cent). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker's "Sales Force Management" text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.

Mcgraw-Hill College

Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

McGraw/Hill/Irwin

McGraw-Hill Connect is a digital teaching and learning environment with a fully interactive eBook that saves students and instructors time while improving performance over a variety of critical outcomes. Connect offers rich content, abundant assignment types, and flexible policy options along with powerful study tools that adapt to individual student understanding and need. Connect can generate a number of powerful reports that let you quickly review the performance of an individual student or an entire class.

Connect 1-Semester Access Card for Marketing Management

Mark Johnston

McGraw–Hill Education

2011 update to Marketing Management

2011 Update to Marketing Management

McGraw=Hill

A one-of-a-kind companion for students. Includes detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. This guide serves as a great review tool in preparing for exams.

Marketing Study Guide: Real People, Real Choices

Michael R. Solomon

Patricia M. Bernson

Reference

PRENTICE/HALL

Marketing: Real People, Real Choices (5th International Edition)

Elnora W. Stuart

Pearson International Edition

Marketing: Real People, Real Choices

Pearson Education US

See the best price to sell, buy, or rent books by Greg W. Marshall. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Greg W. Marshall