No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.

Marketing: Real People, Real Choices

Business & Money

Michael R. Solomon

Job Hunting & Careers

Prentice Hall College Div.

For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introductory books, all fundamental marketing concepts are covered with an emphasis on emerging topics, but this is the only book where students get up close and personal with real marketers. In each chapter, students learn marketing fundamentals plus explore a particular challenge that a real marketer has faced, see the choices available, find out what other marketers suggest, and discover the choice made-and the results of this choice. This is marketing on the front lines-from a personal, not a company, perspective. This is not a book that sees as its mission getting students to memorize key terms. It's a book that is conversational and lively, that helps students think like real marketers. The authors developed the Third Edition and its teaching resource package with extensive input and ideas from instructors, students, and marketing professionals from around the world.

Marketing: Real People, Real Choices (3rd Edition)

Management & Leadership

PRENTICE/HALL

Consumer Behavior & Cases V1 Pkg

Marketing & Sales

Addison-Wesley Longman

Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

Consumer Behavior; Buying, Having, and Being Instructor's Manual

Pearson\Prentice Hall

Consumer Behaviour: Buying, Having, and Being, Fourth Canadian Edition (4th Edition)

Processes & Infrastructure

Pearson Education Canada

Elnora W. Stuart

Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer’s toolbox.

Social Media Marketing

Tracy L. Tuten

Pearson College Div

Better Business, First Canadian Edition

Pearson Canada

Consumer Behavior: Buying, Having, and Being

Pearson Education US

Consumer Behavior

Prentice/Hall International

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Books by Michael R. Solomon