No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.

Marketing: Real People, Real Choices

Business & Money

Michael R. Solomon

Job Hunting & Careers

Prentice Hall College Div.

More than 6 million students are using Pearson MyLabs! Pearson MyLabs are online personalized learning programs that improve learning outcomes. Through individualized study plans, immediate feedback, integrated eTexts, media and tutorial instruction there are endless opportunities to practice and master difficult topics. MyLabs also offer unprecedented insights into class and student performance, helping instructors understand the needs of students and make meaningful real time adjustments to their classroom teaching strategies. To hear what students are saying about Pearson MyLabs, click here.

Consumer Behaviour: Buying, Having and Being

Judith L. Zaichkowsky

Rosemary Polegato

Marketing & Sales

Prentice-Hall Canada

Consumer Behavior & Cases V1 Pkg

Addison-Wesley Longman

Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

Consumer Behavior; Buying, Having, and Being Instructor's Manual

Pearson\Prentice Hall

A one-of-a-kind companion for students. Includes detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. This guide serves as a great review tool in preparing for exams.

Marketing Study Guide: Real People, Real Choices

Greg W. Marshall

Patricia M. Bernson

Reference

PRENTICE/HALL

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Politics & Social Sciences

Elnora W. Stuart

Social Sciences

Marketing: Real People, Real Choices (5th International Edition)

Pearson International Edition

Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer’s toolbox.

Social Media Marketing

Tracy L. Tuten

Pearson College Div

Consumer Behavior: Buying, Having, and Being

Pearson Education US

See the best price to sell, buy, or rent books by Michael R. Solomon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Michael R. Solomon