Designed to be used alone or packaged WITH ANY core texts in consumer behavior. (Price in package, $10.) This unique casebook applies consumer behavior theory to practice via 21 cases and activities. To package with Solomon's Consumer Behavior text use ISBN 0131850563 or to package with Schiffman and Kanuk's Consumer Behavior text use ISBN 0131172239. For other package ISBNs-contact your Prentice Hall representative.

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Business & Money

Graham, Judy

Economics

Pearson College Div

Consumer Behavior + Critical Thinking in Consumer Behavior: Buying, Having, and Being / Cases and Experiential Exercises

SOLOMON, Michael R.

Marketing & Sales

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

Pearson

Multiple sclerosis: A self-help guide to its management

Health, Fitness & Dieting

Diseases & Physical Ailments

Thorsons

Here is the story of the remarkable evening primrose, and the uses to which the oil from its seeds can be put - one of the major ones being in the treatment of premenstrual tension. It is a story which could turn out to be one of the most fantastic in plant history. Like foxglove (digitalis), cinchona bark (quinine) and rauwolfia (reserpine), it promises to take its place in the hall of fame of plants and herbs with important medicinal properties. But, unlike these other natural products which are on the whole useful for one condition only, the oil of the evening primrose has properties which make it useful for a wide range of conditions.

Evening Primrose Oil: Its remarkable properties and its use in the treatment of a wide range of conditions

Alternative Medicine

Harpercollins

Multiple Sclerosis: A Self-Help Guide to Its Management

Multiple Sclerosis

Here is the story of the remarkable evening primrose, and the uses to which the oil from its seeds can be put--one of the major ones being in the treatment of premenstrual tension. It is a story which could turn out to be one of the most fantastic in plant history. Like foxglove (digitalis), cinchona bark (quinine) and rauwolfia (reserpine) it promises to take its place in the hall of fame of plants and herbs with important medicinal properties. But, unlike these other natural products which are on the whole useful for one condition only, the oil of the evening primrose has properties which make it useful for a wide range of conditions

Evening Primrose Oil

THORSONS @

This comprehensive guide to alternative and self-help care is directed to those who have MS, and to their families, friends, and helpers. Judy Graham's personal experiences with MS prompted her to explore various natural methods of treatment, leading to dramatic and lasting improvement in her own health. In her book, she has combined this first-hand knowledge with extensive, ongoing research. 
Offers advice on exercise, posture, yoga, hyperbaric oxygen treatment, incontinence, relationships, sexuality, pregnancy, childbirth, mental attitude, and dealing with fatigue. 
Includes resource information and full details on evening primrose oil, a dietary supplement shown to be effective for many people with MS.

Healing Arts Press

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