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Marketing: Real People, Real Choices : Study Guide

Business & Money

SOLOMON, Michael R.

Stuart, Elnora W.

Marketing & Sales

Pearson

For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introductory books, all fundamental marketing concepts are covered with an emphasis on emerging topics, but this is the only book where students get up close and personal with real marketers. In each chapter, students learn marketing fundamentals plus explore a particular challenge that a real marketer has faced, see the choices available, find out what other marketers suggest, and discover the choice made-and the results of this choice. This is marketing on the front lines-from a personal, not a company, perspective. This is not a book that sees as its mission getting students to memorize key terms. It's a book that is conversational and lively, that helps students think like real marketers. The authors developed the Third Edition and its teaching resource package with extensive input and ideas from instructors, students, and marketing professionals from around the world.

Marketing: Real People, Real Choices (3rd Edition)

Management & Leadership

PRENTICE/HALL

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and comsumption activities contribute to the broader social world we experience. This book not only probes the psyche of the American consumer, but also attempts to consider the multicultural perspectives of consumers from around the world. Many of the topics covered in this book are of both professional and personal relevance to the reader as nearly everyone can relate to the trials and tribulations of purchase decisions. This book covers cultural and cross-cultural issues, public policy issues, values and motivation, sexual orientation, beauty ideals, brand personality, youth subcultures, interactive communications and electronic shopping, decision-making, religious marketing, fads, and global marketing. For brand managers, analysts in marketing research firms, store buyers, and account planners in advertising agencies.

Consumer Behavior: In Fashion

Rabolt, Nancy J.

Arts & Photography

Pearson College Div

This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social realities. It includes a website, including additional examples, links to relevant sites, additional text and interactive case studies.

Consumer Behavior: Buying, Having and Being

This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities, virtual marketing, e-commerce For individuals with an interest in the attitudes and activities of today's buyer in the marketplace.

Consumer Behavior: Buying, Having, and Being (5th Edition)

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.  Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.  For undergraduate Principles of Marketing courses.This package includes MyMarketingLab™.  Real People, Real Choices   Marketing: Real People, Real Choices  is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.  Personalize Learning with MyMarketingLab.  MyMarketingLab  is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.  0133130592/9780133130591 Marketing: Real People, Real Choices Plus MyMartketingLab with Pearson eText -- Access Card Package, 8/e Package consists of: 0132948931/9780132948937   Marketing: Real People, Real Choices, 8/e(  0132952343/ 9780132952347 2014 MyMarketingLab with Pearson eText -- Instant Access -- for Marketing: Real People, Real Choices, 8/e    

Solomon Study Guide

Reference

No other book brings readers closer to doing real marketing. Readers experience real marketing three keys ways in the text: through Real People/Real Choices segments; entrepreneurial-focused Spotlight boxes; and end-of-part cases based on a real start-up company. The extensive supplement package including the “Living Laboratory” website, reinforces the experiential thrust of the book. New E-Commerce Student Supplement allows the reader to participate in the creating of a dot com.   The authors comprehensively cover making marketing value decisions, identifying markets and understanding customers' needs for a value and outline creating the value offer and communicating the value offer, as well as value chain management and offline retailing and B2C E-Commerce.   For brand managers and advertising account managers.

Marketing : Real People, Real Choices

Consumer Behaviour: Buying, Having, and Being, Third Canadian Edition (3rd Edition)

Zaichkowsky, Judith L.

Polegato, Rosemary

Processes & Infrastructure

Pearson Canada

Marketing: Real People, Real Decisions, Second Canadian Edition (2nd Edition)

Sirsi, Ajay K.

Smith, J. Brock

Praised for its comprehensive coverage of Canadian research, examples, and cases, Solomon is the leader in Consumer Behaviour. Understanding why people behave as they do is necessary in order to create a marketing concept and strategy; Consumer Behaviour provides a wealth of examples of marketing and consumer practices giving a uniquely Canadian perspective on consumer research.

Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition with MyMarketingLab (5th Edition)

Pearson Education Canada

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