Books by Christopher Lovelock

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Marketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING) image

Marketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING)

ISBN-13: 9780070387867
Publisher: McGraw=Hill
Released: Jan 01, 1985
Format: Hardcover, 660 pages
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Marketing challenges: Cases and exercises (McGraw-Hill series in marketing) image

Marketing challenges: Cases and exercises (McGraw-Hill series in marketing)

ISBN-13: 9780070387898
Edition: 2nd
Released: Dec 01, 1989
Format: Hardcover, 671 pages
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Services Marketing: People, Technology, Strategy (4th Edition) image

Services Marketing: People, Technology, Strategy (4th Edition)

ISBN-13: 9780130173928
Edition: 4th
Publisher: PRENTICE/HALL
Released: Jan 01, 2000
Format: Hardcover, 720 pages
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Principles of Service Marketing and Management image

Principles of Service Marketing and Management

ISBN-13: 9780130404671
Edition: 2
Released: Jan 01, 2001
Format: Hardcover, 436 pages
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Services Marketing in Asia: Managing People, Technology and Strategy image

Services Marketing in Asia: Managing People, Technology and Strategy

Author(s): Jochen Wirtz
ISBN-13: 9780130605665
Released: Oct 01, 2001
Format: Paperback, 728 pages
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Services Marketing in Asia, Second Edition image

Services Marketing in Asia, Second Edition

Author(s): Jochen Wirtz
ISBN-13: 9780131275379
Edition: 2nd
Publisher: PRENTICE/HALL
Released: Dec 15, 2004
Format: Paperback, 720 pages
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Services Marketing: People, Technology, Strategy image

Services Marketing: People, Technology, Strategy

Author(s): Jochen Wirtz
ISBN-13: 9780131875524
Edition: 6
Released: Jan 01, 2006
Format: Hardcover, 648 pages
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Services Marketing image

Services Marketing

ISBN-13: 9780134558417
Edition: 3
Released: Jan 27, 1996
Format: Hardcover, 600 pages
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Marketing for Public and Nonprofit Managers image

Marketing for Public and Nonprofit Managers

ISBN-13: 9780471037224
Edition: First Edition; First Printing.
Released: Jan 01, 1984
Format: Hardcover, 608 pages
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Public and Nonprofit Marketing: Readings and Cases image

Public and Nonprofit Marketing: Readings and Cases

ISBN-13: 9780894261459
Edition: 2nd edition
Publisher: Scientific Pr
Released: Jun 01, 1990
Format: Paperback, 380 pages
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