Marketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING)

Business & Money

Christopher Lovelock

Charles B. Weinberg

Management & Leadership

McGraw=Hill

Marketing challenges: Cases and exercises (McGraw-Hill series in marketing)

McGraw-Hill Inc.,US

Textbook with a strong focus in managerial orientation and strategic focus, using conceptual frameworks that have been classroom tested for relevance, incorporating key academic research findings, and including selected readings and cases to accompany the text chapters. Previous edition not cited. DLC: Professions-Marketing.

Services Marketing: People, Technology, Strategy (4th Edition)

Industries

PRENTICE/HALL

This clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. The text includes a strong managerial orientation and strategic focus, use of memorable and conceptual frameworks, references to both recent and classic research findings, use of interesting examples linking theory to practice, and nine classroom-tested cases. Key chapters define services and their importance to the economy, focus on understanding service processes, explore technology and service design and delivery, and look at marketing's role in the service firm. For service managers facing varied challenges in different service settings.

Principles of Service Marketing and Management

Lauren Wright

Marketing & Sales

Pearson College Div

Services Marketing in Asia represents for the first time an adaptation of Christopher H. Lovelock's best-selling Services Marketing for the Asian student. The adaptation will bridge the gap that exists in the teaching of services marketing in Asia. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. 
While retaining the salient features presented in the original text, the adaptors have successfully infused the entire book with pertinent examples, rich case studies and extensive readings that cover many countries in Asia, including China, Hong Kong, India, Indonesia, Malaysia, Taiwan, The Philippines, Singapore and Thailand. All of the major topics in services marketing are covered, and recent developments such as the impact of the Internet, CRM and Six Sigma on services marketing are also included. 
Due to its readable, updated and substantive form, this book will be a valuable addition to the teaching and learning of services marketing. Not only will it be relevant to under- and postgraduates, but it will also be of interest to practitioners of services marketing.

Services Marketing in Asia: Managing People, Technology and Strategy

Jochen Wirtz

Pearson Education Imports: Depositories

Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries. Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan.

Services Marketing in Asia, Second Edition

Hean Tat Keh

Xiongwen Lu

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

Services Marketing: People, Technology, Strategy

Leading graduate/undergraduate text in services marketing, incorporating text, cases and readings. Fully revised and updated reflecting increasing importance of the service sector.

Services Marketing

Prentice Hall College Div.

Paperback. Pub Date :2013-02-11 Pages: 648 Language: English Publisher:. Pearson Education For undergraduate courses in Service Marketing This title is a Pearson Global Edition The Editorial team at Pearson has worked closely with educators around the world to include. content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Services Marketing: Global Edition [Paperback] [Dec 13, 2011] Christopher Lovelock . Jochen Wirtz

Pearson/Education

Public and non-profit organizations face hard times today. Government funding is being curtailed, traditional sources of volunteers are drying up, and costs have risen rapidly as a result of inflation. Managers of these organizations need all the help they can get in setting and achieving realistic goals, in improving responsiveness to individual and societal needs and in ensuring the future financial viability of their organizations. This lively, insightful book by two of the leading experts in the field demonstrates the pivotal role played by marketing in improving management practice in the public and nonprofit sectors. For anyone concerned with the survival and prosperity on nonprofit and public organizations - managers, trustees, board members, elected officials, and students - Marketing For Public And Nonprofit Managers represents the most up-to-date and authoritative thinking on the subject.

Marketing for Public and Nonprofit Managers

John Wiley&Sons, Inc.

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Books by Christopher Lovelock