Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently? 
Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organization, innovation processes, and human resource practices, in order to distill strategy lessons that can inform the strategies of any organization competing in intensely competitive industries. 
The book ends with some strategic lessons that we believe apply to any organization that aims to achieve sustainable success in hyper-competitive markets.

Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines

Business & Money

Jochen Wirtz

Loizos Heracleous

Nitin Pangarkar

Management & Leadership

McGraw-Hill Education / Asia

Soar to the top of your industry with SIA’s unbeatable strategies! Singapore Airlines (SIA) is considered by most experts the best-run airline in the world. Year after year, the company manages to sustain its innovative initiatives and cutting-edge strategies in the face of increasing cost pressures, industry crises, and the constant push towards commoditization. How has SIA outperformed the competition for decades, in a notoriously difficult industry? More importantly, how can you put your own company on the same trajectory? Flying High in a Competitive Industry provides the tools you need to design a strategy that will launch your organization to the forefront of its industry by revealing the secret to SIA’s remarkable success. The company has developed a careful balance of Cost-effective excellence in service Keen insight into economic trends Unrivaled ability to recognize corporate misalignment Extraordinary human resource practices Flying High in a Competitive Industry gives you the inside secrets for how to outperform the competition at every turn and find vast profits on a consistent basis—even in industries where no one is making money.

Flying High in a Competitive Industry: Secrets of the World's Leading Airline

Services Marketing in Asia represents for the first time an adaptation of Christopher H. Lovelock's best-selling Services Marketing for the Asian student. The adaptation will bridge the gap that exists in the teaching of services marketing in Asia. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. 
While retaining the salient features presented in the original text, the adaptors have successfully infused the entire book with pertinent examples, rich case studies and extensive readings that cover many countries in Asia, including China, Hong Kong, India, Indonesia, Malaysia, Taiwan, The Philippines, Singapore and Thailand. All of the major topics in services marketing are covered, and recent developments such as the impact of the Internet, CRM and Six Sigma on services marketing are also included. 
Due to its readable, updated and substantive form, this book will be a valuable addition to the teaching and learning of services marketing. Not only will it be relevant to under- and postgraduates, but it will also be of interest to practitioners of services marketing.

Services Marketing in Asia: Managing People, Technology and Strategy

Christopher Lovelock

Pearson Education Imports: Depositories

Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries. Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan.

Services Marketing in Asia, Second Edition

Hean Tat Keh

Xiongwen Lu

Marketing & Sales

PRENTICE/HALL

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

Services Marketing: People, Technology, Strategy

Industries

Pearson College Div

Essentials of Services Marketing

Christopher H. Lovelock

Patricia Chew

Pearson International Content

The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference.  It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them.

Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing "

Erin Anderson

Louis W. Stern

Anne Coughlan

Adel El-Ansary

Alan Tapp

SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

World Scientific Publishing (US)

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

World Scientific Publishing Company

Services Marketing: People, Technology, Strategy: 9th Edition

About the Author\nJochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the National University of Singapore (NUS). He is also an international fellow of the Service Research Center at Karlstad University in Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University. Previously, Dr Wirtz was an Associate Fellow at the Saïd Business School, University of Oxford (2008 to 2013), a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (2009 to 2015) and the founding director of the dual degree UCLA — NUS Executive MBA Program (2002 to 2017).\nDr Wirtz holds a Ph.D. in services marketing from the London Business School. His research focuses on service marketing and management, and he has published more than 200 academic articles, book chapters and industry reports (incl. six features in Harvard Business Review). His many books include Services Marketing — People, Technology, Strategy (8th edition, 2016) and Essentials of Services Marketing (3rd edition, 2017). With translations and adaptations for over 26 countries and regions, and combined sales of some 900,000 copies, they have become globally leading services marketing text books. His other books include Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), and Winning in Service Markets (2017).\nDr Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little and KPMG, and major service firms around the world. He has been involved in a number of start-ups including in Accellion (Accellion.com), TranscribeMe (TranscribeMe.com), and Uplifting Service (UpliftingService.com).\nFollow Professor Wirtz on LinkedIn (https://www.linkedin.com/in/jochenwirtz), Google Scholar, ResearchGate, Twitter, YouTube, and Facebook. For free downloads of his work see ResearchGate.\nThe late Christopher Lovelock was one of the pioneers of services marketing. He consulted and gave seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience. From 2001 to 2008, he had been an adjunct professor at the Yale School of Management, where he taught services marketing in the MBA program.\nProfessor Lovelock's distinguished academic career included 11 years on the faculty of the Harvard Business School and two years as a visiting professor at IMD in Switzerland. He has also held faculty appointments at Berkeley, Stanford, and the Sloan School at MIT, as well as visiting professorships at INSEAD in France and The University of Queensland in Australia.\nReview of the 8th Edition: 
"It is a superbly researched and comprehensive work, witnessed by the extraordinary list of acknowledgements of contributions by global colleagues. It presents a well-developed managerial and global perspective, organization and inclusive content that makes it the exemplar among services marketing texts that should well serve both professional and advanced academic needs. It is the premier services marketing source for university marketing faculty, advanced undergraduate and graduate students, and marketing professionals." - Professor Emeritus Merlin Simpson,Pacific Lutheran University\nServices Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.\nThis book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who wa

See the best price to sell, buy, or rent books by Jochen Wirtz. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Jochen Wirtz

See the best price to sell, buy, or rent books by Jochen Wirtz. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines

Flying High in a Competitive Industry: Secrets of the World's Leading Airline

Services Marketing in Asia: Managing People, Technology and Strategy

Services Marketing in Asia, Second Edition

Services Marketing: People, Technology, Strategy

Essentials of Services Marketing

Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing "

SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)

SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)

Services Marketing: People, Technology, Strategy: 9th Edition